Apple Posts Q2 2012 Earnings: Their Profits Exceed Google’s Revenues
Apple has announced its second quarter earnings for 2012, sending their stock (AAPL) soaring up over $40 in after hours trading. Apple earned $39.2 billion in revenue and $11.6 billion in net profit in the quarter, whereas Google earned $10.65 billion in revenue and only $2.89 billion in profit. Apple in Q2 2011 earned revenue […]
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Apple has announced its second quarter earnings for 2012, sending their stock (AAPL) soaring up over $40 in after hours trading.
Apple earned $39.2 billion in revenue and $11.6 billion in net profit in the quarter, whereas Google earned $10.65 billion in revenue and only $2.89 billion in profit. Apple in Q2 2011 earned revenue of $24.7 billion and net profit of $6.0 billion, so Apple’s growth has well beat expectations.
Apple Sales:
- 35.1 million iPhones in the quarter, representing 88 percent unit growth over the year-ago quarter.
- 11.8 million iPads during the quarter, a 151 percent unit increase over the year-ago quarter.
- 4 million Macs during the quarter, a 7 percent unit increase over the year-ago quarter.
- 7.7 million iPods, a 15 percent unit decline from the year-ago quarter.
For the full results, see Apple’s earnings announcement.
MarTech is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on her personal site.
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