Marketing Day: June 26, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Why Your CEO Doesn’t Care About Content Marketing It’s not her, it’s you… Your CEO didn’t get to that position by being clueless about increasing revenue and attracting customers (well, in […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Why Your CEO Doesn’t Care About Content Marketing
It’s not her, it’s you… Your CEO didn’t get to that position by being clueless about increasing revenue and attracting customers (well, in most cases, but that’s another story…). If your CEO doesn’t care about content marketing, it’s highly likely it hasn’t been communicated in a way that makes them care. Resistance from the top […]
- Google +1 Recommendations Rolling Out To All Sites Sporting A +1 Button
In its continued push to Google+-ify the internet, Google is launching +1 recommendations to all +1 buttons across the web. The new recommendation functionality will find similar recommendations that have already been discovered on the site: Included in the recommendations will be +1 stats and circled friends who have already +1′ed the recommended content. Recommendations will […]
- Battling Baffling Search Marketing Afflictions
The evolution of the digital marketing universe is sometimes quirky and funny, and sometimes it’s just downright sad. Ten years of writing op-ed for various publications, well in excess of 15 years working in, around, or at the helm of agencies in the digital marketing sector, and it still surprises me when I see odd […]
- New On Google Analytics Pages Reports – Entrance Metric
A new metric appeared on the pages report on Google Analytics recently. The pages report provides basic information for each page viewed on websites. It shows the number of times a page was viewed, how long (in average) visitors stayed on the page, what is the Bounce Rate of the page and what percentage of […]
- Social Media Metrics That Matter
Social networks are unique in that they facilitate interaction with consumers in a common language and culture native to the platform. These channels enable the creation and organic spread of magnetic content that attracts rather than distracts a consumer in a participatory mindset. For brands, every Tweet, Like, or share is an opportunity to respond […]
- Instagram Unleashes New “Explore” Tab In Version 2.5
Instagram is taking steps towards more customized content with the release of version 2.5 and the “explore” tab. Instead of simply showcasing top photos as the previous “popular’ tab did, “explore” looks like it will offer more tailored content. The new tab features a search directly on the screen allowing users to pull up any type […]
- Facebook Changes Displayed Email Addresses To @facebook.com Versions
Historically users chosen a selected email that displays on their profile pages. However, Facebook has recently swept through forcing all displayed email addresses to the @facebook.com option. The new Facebook messages and email system was launched late 2010, but usage never quite took off. One of the biggest complaints with the change is that it […]
- Confirmed: Microsoft Acquires Yammer For $1.2 Billion In Cash
Microsoft is betting big on the social enterprise. As we and others reported a couple of weeks ago the company is acquiring Yammer, which has been described as “Facebook for Enterprises.” Microsoft said earlier today that it was buying Yammer for $1.2 billion in cash. Yammer will become part of the Office division and current CEO […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Official Google Panda Update Version 3.8 On June 25th
- How Social Signals Could Potentially Influence Local Search Results
- Workshops at SMX East – Best Rates Available Now
- Bing Maps Introduces 38 Million Sq Kilometers Of New Satellite Imagery
- 100% Search Topics, Speakers & Community: Search Marketing Expo SMX East in NYC, October 2-4
- The Domino Effect Of Links & Relationships
- Why Google Should Retire The Global Market Finder
- Start Getting Your Business Ready Now For Apple Maps, Google+ Local
- SEO In 10 Minutes & Many New Google Webmaster Videos
Online Marketing News From Around The Web:
Affiliate Marketing
- Affiliate Marketing is Dead? Again?!, www.amnavigator.com
- Russia deemed top emerging market, www.affiliates4u.com
- Shareist Changing the Way Bloggers Profit, www.sarahbundy.com
Analytics
- 5 things you (probably) didn’t know about Google Analytics, www.prdaily.com
Blogs & Blogging
- 12 Must-Do Tasks for the New WordPress Site Owner, www.copyblogger.com
- Blog Business Model 2: Sell Your Print Book, www.problogger.net
- Blog comments are serious business, www.businessesgrow.com
- Why Blogging Gets No Love (And Why You Shouldn’t Care), thefuturebuzz.com
Business Issues
- 7 Reasons Google Needs Its Own Steve Jobs, Read/Write Web
- Big Google TV news reportedly being announced at Google I/O this Wednesday, 9to5google.com
- Facebook taps COO Sandberg to be first woman on board, Reuters
- I/O Preview: Google Set This Week to Challenge Everyone, allthingsd.com
- The face and the brand, www.asymco.com
Content Marketing
- 5 Ways to Improve a YouTube Brand Page [VIDEO], contently.com
- Compelling Content in the New Age of Google: Part I, www.verticalmeasures.com
- Content Marketing: How To Sell Executives On The Idea & Cost, www.seo.com
- Why Content Marketing is a Great SEO Strategy, Not a Short-Term Tactic, searchenginewatch.com
Conversion Optimization
- A/B Testing: Why don’t companies track ROI of testing and optimization programs?, sherpablog.marketingsherpa.com
- The SEOgadget Guide to Conversion Rate Optimization, www.seomoz.org
Copywriting, Design & Usability
- How to Infuse Your Writing with Nostalgia, www.copyblogger.com
Display & Contextual Advertising
- Atlas Providing Ad Tracking on Facebook, community.microsoftadvertising.com
- Banner ads: the more people click, the more they buy, econsultancy.com
- Facebook Adds Minimum Dimensions Widget To Ad Manager, allfacebook.com
- Getting the Most Out of Facebook Ads, www.emarketer.com
- Google AdWords Display Network – Flexible Reach, www.phillymarketinglabs.com
- SheKnows editors suspended, Panera drops ads over emails encouraging click fraud, jimromenesko.com
Domaining
- ICANN sends breach notice to Tucows, domainnamewire.com
- If you play the ICANN game, expect to get burned, domainnamewire.com
Email Marketing
- The 12 Pillars of Reader-Friendly Email Marketing, blog.hubspot.com
General Internet Marketing
- Social-Mobile-LOCAL: “Local” Will Be The Biggest of the Three, abovethecrowd.com
- The 7 Growth Hacks That Led Groupon to a $12.7 Billion IPO, blog.kissmetrics.com
Internet Marketing Industry
- Finding the Power in Stepping Down, joannalord.com
- People on the Move in the Social Business Industry, June 25, 2012, www.web-strategist.com
Mobile Marketing
- Are small tourism businesses really ready for the mobile revolution?, Tnooz
- Download #allnew4sq to your BlackBerry today!, blog.foursquare.com
- Google Will Have to Defend Android at I/O Conference, PC World
Other Items
- Firefox for Android gets a major update, may be the best mobile browser yet (hands-on), VentureBeat
- Top Five YouTube Partner Channels Drive Nearly 1.5 Billion Monthly Streams, blog.nielsen.com
- Working with Girls Who Code, Official Twitter Blog
Search Marketing
- Best Sources for Local Citations by City (U.S.), getlisted.org
- Jack White & The Process of PPC Onboarding, www.ppcassociates.com
Social Media
- Facebook Messenger 1.8 for iPhone and Android adds quick conversation switching, larger photos, mobile.theverge.com
- Instagram 2.5 for iPhone adds Explore section, revamps Profile tab, integrates Facebook Likes, mobile.theverge.com
- Facebook Knows What You’re Doing (Even If You Don’t), Read/Write Web
- Hotel prepares social media response after campaign backlash, Tnooz
- Moving Beyond Likes on Facebook, www.practicalecommerce.com
- New Feature: The Question Recommender, Yahoo Answers Blog
- Should you create your own online community?, www.smartinsights.com
- Social Influencers Are Dead – Long Live the Instigators, dannybrown.me
- When is the best time to run social campaigns and sell online?, econsultancy.com
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