Marketing Day: April 2, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Samsung Flexes Marketing Muscle For Android Phone, Beating Apple In TV Ad Effectiveness

  Though Apple is known for its engaging TV advertisements, last quarter an Android OS device — the Samsung Galaxy Note — won the ad effectiveness battle on television. According to ad analytics firm Ace Metrix, the Samsung Galaxy Note spot that appeared on the Academy Awards was the top ad of the first quarter of […]

• Website Or Social Network? Remember Who The Fish Belong To

  Why do companies like Toblerone or Pepperidge Farm bother having websites? As if people are going to say to themselves, “Gee, I wish I knew more about Milano cookies. I know! I’ll go to their site!” Just a thought. Many people have talked over the years about the gap between the amount of time that […]

• Get Beyond MarketingSpeak And Keep Your Job

  Remember the somewhat annoying and endless stream of “s*%t people say” videos circulating on Facebook and YouTube last month? I’m still surprised I never saw one called “s*&t marketers say.” MarketingSpeak is a language all its own, and it’s filled with phrases like “bandwidth, above the fold, CPM, lift, A/B testing, ahead of the curve […]

• Expedia Adds Complaint To Anti-Google Chorus In Europe

  On Friday Travel site Expedia filed an antitrust complaint against Google with the EU. That brings the number of formal anti-competition complaints in Europe to 12. According to a widely quoted statement from Expedia the complaint ‘offers evidence of how Google’s conduct harms not only competition, but consumers.” The specific “evidence” was not made public. […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google Maps Traffic Estimates Even For Many Roads
• Four Key Reasons To Reconsider Today’s Yellow Pages For Local Marketing
• Simple Tips To Make Miracles Happen In Your PPC Campaigns
• Watch, Know, Learn: A Rich Online Video Academy
• How To Get Past 9 Common Enterprise SEO Roadblocks
• For Mobile SEO Ask “What Do Mobile Searchers Need?”
• Google Sending Warnings About “Artificial” Or “Unnatural” Links
• Google’s Gags Go Worldwide For April Fool’s Day 2012

Online Marketing News From Around The Web:

Affiliate Marketing

• AFFILIATE MARKETING EXCLUSIVE: A Shawn Collins Interview, www.sarahbundy.com

Analytics

• Keep Your Analytics Data Safe And Clean, www.smashingmagazine.com
• Multi-Channel Attribution: Definitions, Models and a Reality Check, www.kaushik.net
• Share reports by email and export to PDF: now live in the new Google Analytics, Google Analytics Blog
• Your Analytics Tool May Be Lying to You, Search Engine Guide

Blogs & Blogging

• 19 Essential WordPress Plugins for Your Blog, www.problogger.net
• How to Build Links Through Guest Blogging, www.quicksprout.com
• What You Need to Know Before You Start a WordPress Blog, www.problogger.net

Business Issues

• Groupon Discloses ‘Material Weakness,’ Lower Quarterly Revenue, Bloomberg
• Dan Loeb Has Launched A Whole Blog About His Fight With Yahoo, www.businessinsider.com
• Global Daily Deal Association launches, pledges to create code of conduct, Tnooz
• Nokia kicks off US advertising campaign with a Beta Test, takes on the iPhone, m.wpcentral.com
• Pinterest Co-Founder Paul Sciarra Is Out, Business Insider
• Why Groupon’s Fuzzy Math Should Worry Investors, business.time.com

Content Marketing

• The Myth of Mobile Content Marketing, www.copyblogger.com

Copywriting, Design & Usability

• Form Optimization: 3 case studies to help convince your boss (and Sales) to reduce form fields, www.marketingexperiments.com
• Tablet Users Demand Faster Load Times, www.emarketer.com
• The UX of Language, alexsexton.com

Domaining

• Teen Domainer: Brian Diener is a College Freshman Who Has the Domain Industry All Figured Out, www.domain.me

General Internet Marketing

• 10 Online Shopping Personality Traits, www.clickz.asia
• If It Ain’t Broke, Keep Milkin’ It: Getting the Most Out of Your One-Trick Pony, www.shoemoney.com

Local Marketing

• Small Biz Use of Location-Based Services Up, but Remains Low, www.marketingcharts.com

Mobile Marketing

• Apple Increases Share of iAd Revenue to Developers to 70%, thenextweb.com
• Robust Mobile Ad Growth Forecast for Spain, www.emarketer.com
• What URL Should I Use For My Mobile Website?, www.searchenginepeople.com

Other Items

• IE Regrows Share at Firefox and Chrome’s Expense, ClickZ

Reputation Management

• 6 Ways to Handle Negative Online Reviews, www.openforum.com
• 50% of online feedback comes from instore buyers, econsultancy.com

Search Marketing

• 15 Best Link Building Tools, www.searchenginejournal.com
• Link Building Beyond SEO – What it Really Means for your Business, RKG Blog

Social Media

• 4 Pinterest Marketing Mistakes, www.practicalecommerce.com
• 4 Social Media Practices That Boost Results, Small Business Trends
• 4 Things Employers Can Do To Build Trust & Avoid A Slippery Social Media Slope, www.trackur.com
• Early thoughts on Timeline: it’s not so timely, www.ppcassociates.com
• Facebook for iPad Gets Retina Display Support, thenextweb.com
• Has Pinterest’s Growth Just Fallen Off a Cliff?, totalpinterest.com
• Pinterest Becomes Sales Driver for Major Home Goods Store, Mashable
• STUDY: Facebook Timeline Doesn’t Affect Engagement, www.allfacebook.com