Marketing Day: May 1, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Email Marketers Better Prepare For Mobile Opens, New Study Finds The majority of email messages will be read on mobile devices by the end of 2012, predicts email services firm Return […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Email Marketers Better Prepare For Mobile Opens, New Study Finds
The majority of email messages will be read on mobile devices by the end of 2012, predicts email services firm Return Path. In a newly-released study, the company says email open rates have increased 82.4% between March of 2011 and March of 2012, now accounting for nearly 30% of email opens. Apple devices — iPhones, […]
- Flickr Teams With Pinterest For Easy Sharing & Proper Attribution
Ever since it’s rise in popularity Pinterest has drawn a good deal of criticism around attribution (or lack thereof). Today Flickr has announced a partnership of sorts that allow users to pin Flickr photos with proper attribution directly from Flickr. This comes as a surprise to many as Flickr was actually the first major site to implement a […]
- Comprehensively Track, Segment Site Performance With New Google Analytics Feature
Last week, Google made further improvement to its Analytics platform by adding Site Speed reports to help users analyze their site’s page load times, and allowing for greater granularity on site performance than previously available. The new Site Speed reports allows marketers to measure the execution speed and load time of user-defined events, such as […]
- Penguin’s Reminder: Google Doesn’t Owe You A Living, So Don’t Depend On It
It’s one of the most important rules of search engine optimization. Don’t depend solely on SEO. Especially don’t depend solely on Google, the largest of the SEO sources. I’m always surprised when people fail to learn this lesson. Those hit hard by last week’s Penguin Update are just the latest to learn it again. Consider some […]
- Only Android, iPhone Growing, Windows In Decline — comScore
ComScore has released its latest mobile and smartphone market share figures. Based on consumer survey data the company reports that, once again, only Android and the iPhone showed growth while all other smartphone operating systems were down — or flat in the case of Symbian. Next quarter we’re likely to see RIM’s share in the […]
- Identity Of “Wi-Spy” Google Engineer Revealed In Scandal That Won’t Go Away
Google’s desire to put the so-called Wi-Spy scandal to bed by releasing an unredacted copy of the recent FCC report on the matter has done the opposite. It showed that the capture of a broad array of “consumer payload” data was intended and that multiple people at the company were informed of the practice. Accordingly […]
- Organ Donor Status Added To Facebook Timeline
As hinted at yesterday, a life-saving new Facebook feature has been announced, Organ Donation. In a post from Mark Zuckerberg and Cheryl Sandberg announced the new timeline feature that allows users to share their organ-donation status with their friends. Users can add the date they became an organ donor along with a story: To add […]
- Dilbert: Google Glasses Helps People Decide Who To Be Friends With
The Dilbert Cartoon for today features Google Glasses. It mocks how people who know each other can now learn a bit too much about each other, ultimately ruining relationships and friendships. It doesn’t only blame Google Glasses, Twitter is blamed also. Woman: Those must be the Google Glasses that give you information about your environment […]
- And the Winner of the Marketing Land Reader Survey Is…
Thank you to all those that took part in our Marketing Land reader survey. Your input is very valuable to us. We want to take the opportunity to announce the winner of our drawing for an SMX Advanced All Access pass. Congratulations, Kristy Bolsinger! Thank you all again, we greatly appreciate your feedback and support. […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Video: Google Speaks About Search Quality Raters
- Why Link Builders Need To Do More Than Just Build Links
- 5 Tips For Maintaining International SEO Knowledge With Training
- Easy SEO Wins For Big Sites
- How Device Specific SEM Can Lead To More Valuable Traffic
- DataPop CEO: Mobile Paid Search Traffic Is 50 Percent Or More In Some Categories
- SEOmoz Raises New Round Of Funding: $18 Million
- Google “Comparison” Units Get New Look; Change Highlights Paid Inclusion In Some Vertical Search Areas
- Mobile App Marketers Get New Tools From AdWords
Online Marketing News From Around The Web:
Affiliate Marketing
- Affiliate Marketing: Communicating with Your Affiliates, www.practicalecommerce.com
Analytics
- Evolving Social Media Analytics: Insights from Marshall Sponder, Social Media Today
Blogs & Blogging
- 5 Tips to Convince Editors to Say “Yes” to Your Guest Posts, www.problogger.net
Business Issues
- Google, Wi-Fi snooping and the ever-shifting “creepy” line, GigaOM
- The Closest Pinterest Ever Came To Being Acquired, www.businessinsider.com
- Tumblr president quits amid questions about experience, news.cnet.com
- Twitter CEO: IPO still a long way off, news.cnet.com
Content Marketing
- Five Simple Ways to Add Value to Your Content, www.dailyblogtips.com
- Is Your Message Match Missing the Mark?, ion interactive blog
- Why I Steal Content (And Why You Should, Too), ProBlogger
Conversion Optimization
Copywriting, Design & Usability
- How to Find and Write Benefits that Turn Online Prospects into Buyers, Copyblogger
- Television Typography: Showcase of Memorable TV Show Logos, www.noupe.com
- Writing – Writing a Better Call to Action, MarketingProfs
Email Marketing
- A/B Testing Email Marketing Campaigns to Convert More Customers, Online Marketing Blog
- Email Marketing: 17.36% higher average clickthrough rate in 7 personalized subject line tests, MarketingSherpa
- The 9 Must-Have Components of Compelling Email Copy, blog.hubspot.com
Internet Marketing Industry
Local Marketing
- Google Places Reconsiders Reconsideration Requests – What To Do If You Are Suspended, Mike Blumenthal
Mobile Marketing
- Mobile data is growing, but voice & sms slowing, gigaom.com
Search Marketing
- Worst Change in Adwords History?, www.seerinteractive.com
- 4 tips for technical SEO, portent.com
- Goodbye PostRank, Hello Google Social Reports, smallbiztrends.com
- How Limiting Your Google Queries Makes You a Better Link Prospector, Search Engine Watch
Social Media
- 5 LinkedIn Features You May Not (But Should) Know About, www.cio.com
- Announcing Attribution and Easy Sharing with Flickr, blog.pinterest.com
- Discover better stories, Official Twitter Blog
- Facebook Timeline case study: The Hunger Games, Econsultancy
- For Brands, Social Media Shows Returns but Measurement Hurdles Remain, eMarketer
- How to Make Your Facebook Ads Convert, Techipedia
- Instagram reaches 50 million users across iOS and Android, www.theverge.com
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