Marketing Day: January 9, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Tebow-Mania Hits Twitter: More Tweets-Per-Second Than Bin Laden, Steve Jobs & Beyoncé’s Pregnancy Among the many miraculous things Tim Tebow has done, we can now add this: a record for the […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Tebow-Mania Hits Twitter: More Tweets-Per-Second Than Bin Laden, Steve Jobs & Beyoncé’s Pregnancy
Among the many miraculous things Tim Tebow has done, we can now add this: a record for the most sports-related tweets per second. It happened yesterday during the NFL playoff game between Tebow’s Denver Broncos and the defending AFC champion Pittsburgh Steelers. Tebow’s legend has grown this season thanks to his leading the team on […]
- Were The Mayans Talking About The End Of Social Media?
January is traditionally the time when bloggers and commentators like to predict what’s going to happen over the coming months; I’ve even been known to have a go myself. But as I was trying to pull together my predictions for 2012, I couldn’t help but wonder whether I was wasting my time — after all, […]
- Nook Teams With NY Times To Battle Amazon’s Kindle
Although we don’t have sales figures, Barnes & Noble’s Nook eReader and tablet line appears to be holding its own against Kindle’s fiery onslaught. This morning the company announced a device promotion with the New York Times to battle its rival: [C]ustomers who purchase a one-year NOOK subscription to The New York Times will receive […]
- Report: $31 Billion In “M-Commerce” By 2015
Holiday 2011 is being hailed by many as a kind of breakthrough for so-called “m-commerce”: people buying things on smartphones and tablets. Actually it was more of a breakthrough for smartphone “shopping.” Only a handful of sites — mainly Amazon and eBay — are actually seeing transactions through their mobile apps. The expectation is that […]
- Marketing Beyond The Funnel With Display Media
Marketers invest a lot into driving new users to their site and incentivizing them to return and convert. Given the work and dollars spent on this endeavor, it is important to consider what you can do to retain and reacquire customers after the point of conversion. The funnel has become a standard visualization of the […]
- Reddit Sees 2x Growth In 2011, Now Serving 2 Billion Pageviews A Month
The most popular social news community, Reddit, hit record numbers in December. The site served over 2 billion pageviews last month, up from 1 billion in February of 2011. Reddit is a community of sub-communities (also called sub-reddits) where people share relevant content and articles. For example, Facebook, Google+ and Twitter sub-reddits exist that users can subscribe […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Large-Scale Content Optimization Tactics For Enterprise Sites
- 6 Mobile Search Optimization Trends For 2012
- Koreans Accuse Google Of “Obstructing” Antitrust Investigation
- Class Action Lawsuit Against Google For Ads On Parked Domains Turned Down
- Tips For Managing Negative Keywords In PPC Campaigns
- 2011: The Year Google & Bing Took Away From SEOs & Publishers
- Google Logo Honors Addams Family Creator, Charles Addams
Online Marketing News From Around The Web:
Analytics
- Google’s [Not Provided]: Assessing 2.5 Months of Analytics Damage, www.smallbusinesssem.com
Applications & Portals
Blogs & Blogging
- 3 Tools For Managing a Killer Multi-Author Blog, www.convinceandconvert.com
- 31 Blog Design Mistakes (& How to Fix Them), Heidi Cohen
- How to Crop, Rotate, Scale, and Flip Images in WordPress, www.wpbeginner.com
- How to Deal With Comment Trolls Both On and Away From Your Blog, bestbloggingtipsonline.com
Business Issues
- Facebook Adds In-Game Offers Option For All Developers, Hoping To Further Diversify Revenue, TechCrunch
- At the Top of Congress’ New Year Agenda? Regulate the Net, techland.time.com
- CES 2012: Overcrowding the Android tablet market, www.zdnet.com
- Google reportedly paying smart TV vendors to use Android, www.slashgear.com
- IPhone Built for China Telecom Gains Regulator Approval, PC World
Content Marketing
Conversion Optimization
Copywriting, Design & Usability
- 6 Guidelines for Exceptional Website Design and Usability, blog.hubspot.com
- 7 Must-Have B2B Web Design Elements for 2012, www.openforum.com
- Resources to Hack Design, jamie-davidson.com
- Seven UX Best Practices of Community Design, uxmag.com
Display & Contextual Advertising
- Rick Santorum’s ‘Google problem’ means ad space for rivals, www.latimes.com
- Google TV Ads: New year, new partner and new technology, google-tvads.blogspot.com
- Is Your Facebook Ad Image Worth A Thousand Words?, Search Engine Watch
- Yahoo Ad Display Business Weakens, YouTube Stays Strong, MediaPost
Email Marketing
- Are Email Marketers Overconfident in Their Segmenting Abilities?, www.emarketer.com
- Email Marketing in 2012: 5 Striking Predictions | Business 2 Community, www.business2community.com
- Email Marketing: How a triggered alert program maintains 40% open rate, 60% click-to-open rate for millions of subscribers, www.marketingsherpa.com
- Maximize Your Marketing With Autoresponders, www.huffingtonpost.com
General Internet Marketing
- Amazon Got It Right Last Month, www.mediapost.com
- The 2015 Digital Marketing Rule Book. Change, or Perish., www.kaushik.net
Internet Marketing Industry
- Getting Sophisticated: What B2B Tech Marketers Must Learn from B2C, www.business2community.com
Local Marketing
- AT&T Interactive Makes YP Data Available to Developers for Free with New API, www.screenwerk.com
- Loci 2011- David Mihm, blumenthals.com
Mobile Marketing
- Android as we know it will die in the next two years and what it means for you, an.ton.io
- Mobile Display: Still Small Potatoes, www.digiday.com
Other Items
Search Marketing
- 5 Ways to Use Google+ to Improve Your Search Engine Optimization, www.socialmediaexaminer.com
- Social Signals Increasingly Important to SEO, www.marketingcharts.com
- Ten Warning Signs That You Have the Wrong SEM Agency, www.ppcassociates.com
Social Media
- Top Five Things I Resolve To Never Hear A Marketer Say About Social Media In 2012… And Beyond, www.stargroup1.com
- Twitter has 400,000 volunteer translators, now offers Swedish, thenextweb.com
- 40 useful updates for your brand’s Facebook page, www.ragan.com
- 7 Ways To Improve Your Social Media Skills and Influence, www.forbes.com
- A Beginner’s Guide to Twitter, Read/Write Web
- Better Engagement Than Facebook, Or Fuzzy Math?, www.allfacebook.com
- Build Your Social Media Schedule For 2012, socialmediatoday.com
- Data Reveals a Social Media Success Formula, www.copyblogger.com
- Do Social Media Postings Always Require a Brand Response?, www.emarketer.com
- Klout, Egometrics, and Shiny Algorithm Syndrome, brightoak.com
- Put Google Friend Connect & Reader in Your Social Marketing Strategy – MarketingProfessor.com, www.marketingprofessor.com
- Warner Bros. to launch photo sharing social network called Out My Window, fusible.com
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