Marketing Day: March 5, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Ads: The Message Is In The MediaMarshall McLuhan’s statement that “the medium is the message” must be one of the most over-used quotes of the last hundred years. I even […]

on March 5, 2012 at 4:56 pm | Reading time: 4 minutes
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Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Facebook Ads: The Message Is In The MediaMarshall McLuhan’s statement that “the medium is the message” must be one of the most over-used quotes of the last hundred years. I even used it (or misused it, depending on your opinion) as the title of a post last year. But because it’s such a flexible statement, which can be made to mean almost […]
  • Banner-Ad Essentials: Top Tips For Improving Display Media PerformanceSpending on display media is projected to grow at a rapid pace over the next few years ($11.73 billion by 2015, according to eMarketer forecasts) – a testament to the efficacy of banner ads as a meaningful tactic for influencing internet audiences. As advertisers begin considering allocating more and more budget to display media, it’s important […]
  • Inept Lobbying By Anti-Google Front Group Does More Harm Than Good For MicrosoftRick Falkvinge, the founder of the Swedish political party the “Pirate Party,” formed six years ago around issues related to intellectual property, blogged about an experience of attending a seminar on privacy at the European Parliament in Brussels. The seminar was put on by Initiative for a Competitive Online Marketplace, which is funded by Microsoft. The […]
  • Bing Buys Up The First Mega-Sized Facebook Log-Out Ad PlacementThe first Facebook ”logged out” ad space has an advertiser – Microsoft. This high-pixel ad space was announced at fMC last week, and is only displayed to those users who log out of Facebook. TechCrunch reported the news of the partnership between Bing and Facebook, and Facebook did confirm that Bing was the first advertiser […]
  • Foursquare Breaks Up With Google Maps, Is It The Beginning Of A Trend?For years Google Maps were the standard for publishers and developers wanting to integrate maps into their sites. Google Maps were part of the original “mashup.” Google’s early API, consumer popularity and easy (read: free) licensing terms fueled rapid adoption of Google Maps by third party publishers and developers. But last November Google announced that […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

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  • SEO Leaders Discuss Search Engine Optimisation in 2012, Hit Reach

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About the author

Barry Schwartz
Staff
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of MarTech.org, the leading marketing technology digital publication.