MarTech » Marketing management » Marketing Day: February 6, 2012

Marketing Day: February 6, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: The Social Bowl: Grading Super Bowl XLVI Ads By Social Comments & Engagement While you still may be arguing about last night’s best ad, a handful of sites have compiled their […]

Barry Schwartz on February 6, 2012 at 4:57 pm | Reading time: 6 minutes

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

The Social Bowl: Grading Super Bowl XLVI Ads By Social Comments & Engagement
While you still may be arguing about last night’s best ad, a handful of sites have compiled their top ads based on social media analytics. New records were set this Super Bowl, with 12,233 tweets sent per second on the last play. This social commentary didn’t just pertain to the on-play action either. A variety of methods […]
Infographic: Google Searches & The Super Bowl
It’s well known that the Super Bowl generates plenty of search activity. But in the wake of 2012′s Super Bowl XLVI yesterday, Google has produced an infographic filled with stats including a play-by-play of interest by search topic. The full infographic is below. Here’s a break-out on each of the key areas, along with some additional […]
Set A Higher Performance Standard: Expect To Engage Your Audience
More than ever before, the online advertising industry is rife with discussion around optimization metrics. Traditionally, clicks, impressions, and post-impression/post-click conversions have been considered the industry standards for display media performance. But as ad technology grows increasing sophisticated, doesn’t it make sense that campaign optimization and measurement should evolve as well? In its early stages, […]
Consumers & Content Still Central In Social Media
Have you heard of Pinterest yet? There’s been plenty of buzz about it recently, and it’s even won an award. Why? Because its traffic figures are going “gang-busters“ and so, obviously, according to the majority of tech blogs, it’s the “social media platform you have to get on board with in 2012.” Sound familiar? Well, last […]
Super Bowl Spike: 12,233 Tweets Per Second Is 300% Above Last Year’s Game
The New York Giants, New England Patriots and Super Bowl XLVI have dethroned Tim Tebow as the sports king of Twitter. Sunday night’s Super Bowl set a new sports-related record with 12,233 tweets per second (TPS) as the game ended on a failed “Hail Mary” pass that secured a 21-17 Giants’ win over the Patriots. […]
Final Score: Twitter & Facebook 8 Super Bowl Mentions Each, Google+ Gets Zero
While most Super Bowl viewers were concentrating on the Giants-Patriots final score, we were tallying up a different score — call it the Social Network Bowl, if you want — and the final score was just as close as in the real game. Based on my informal tracking, Twitter and Facebook shared equal visibility during […]
Google Wallet Gets Its Second US Carrier — AT&T
When Verizon said in December that it was blocking Google Wallet on the Galaxy Nexus handset, because of “security concerns,” conspiracy theories abounded. Verizon is an investor, along with AT&T and T-Mobile in ISIS, a mobile payments competitor of Google Wallet. Verizon denied that it was “blocking” customers from accessing Google Wallet. Rather the company said […]