Marketing Day: February 6, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: The Social Bowl: Grading Super Bowl XLVI Ads By Social Comments & Engagement While you still may be arguing about last night’s best ad, a handful of sites have compiled their […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- The Social Bowl: Grading Super Bowl XLVI Ads By Social Comments & Engagement
While you still may be arguing about last night’s best ad, a handful of sites have compiled their top ads based on social media analytics. New records were set this Super Bowl, with 12,233 tweets sent per second on the last play. This social commentary didn’t just pertain to the on-play action either. A variety of methods […]
- Infographic: Google Searches & The Super Bowl
It’s well known that the Super Bowl generates plenty of search activity. But in the wake of 2012′s Super Bowl XLVI yesterday, Google has produced an infographic filled with stats including a play-by-play of interest by search topic. The full infographic is below. Here’s a break-out on each of the key areas, along with some additional […]
- Set A Higher Performance Standard: Expect To Engage Your Audience
More than ever before, the online advertising industry is rife with discussion around optimization metrics. Traditionally, clicks, impressions, and post-impression/post-click conversions have been considered the industry standards for display media performance. But as ad technology grows increasing sophisticated, doesn’t it make sense that campaign optimization and measurement should evolve as well? In its early stages, […]
- Consumers & Content Still Central In Social Media
Have you heard of Pinterest yet? There’s been plenty of buzz about it recently, and it’s even won an award. Why? Because its traffic figures are going “gang-busters“ and so, obviously, according to the majority of tech blogs, it’s the “social media platform you have to get on board with in 2012.” Sound familiar? Well, last […]
- Super Bowl Spike: 12,233 Tweets Per Second Is 300% Above Last Year’s Game
The New York Giants, New England Patriots and Super Bowl XLVI have dethroned Tim Tebow as the sports king of Twitter. Sunday night’s Super Bowl set a new sports-related record with 12,233 tweets per second (TPS) as the game ended on a failed “Hail Mary” pass that secured a 21-17 Giants’ win over the Patriots. […]
- Final Score: Twitter & Facebook 8 Super Bowl Mentions Each, Google+ Gets Zero
While most Super Bowl viewers were concentrating on the Giants-Patriots final score, we were tallying up a different score — call it the Social Network Bowl, if you want — and the final score was just as close as in the real game. Based on my informal tracking, Twitter and Facebook shared equal visibility during […]
- Google Wallet Gets Its Second US Carrier — AT&T
When Verizon said in December that it was blocking Google Wallet on the Galaxy Nexus handset, because of “security concerns,” conspiracy theories abounded. Verizon is an investor, along with AT&T and T-Mobile in ISIS, a mobile payments competitor of Google Wallet. Verizon denied that it was “blocking” customers from accessing Google Wallet. Rather the company said […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Want To Speak @ SMX Toronto? Here’s How
- Don’t Miss Networking with Your Marketing Peers at SMX West – Feb. 28-Mar. 1 in San Jose
- Managing PPC Through The Fog Of Long Tail Keywords
- Yahoo Launches Mobile-App Search (For PCs) In The UK
- Using The Mobile Ratio To Measure Mobile SEO Success
- 3 Ways Enterprises Cripple Their Online Marketing Efforts
- Report: National Marketers Love Local, Fail At Basic Tactics
- Latest Google Search Revamp Brings Opportunities For Local Businesses
- Google Instant: Only On When Your Computer Can Handle It
- Bing Webmaster Tools Adds Markup Validator
- When Is the Super Bowl Start Time? The NFL Finally Gets It Right
- Google’s January Search Update: Panda In The Pipelines, Fresher Results, Date Detection & More
Online Marketing News From Around The Web:
Affiliate Marketing
- Interview with Affiliate Management Days Keynote Speaker Tim Ash, Search Engine People
Analytics
- The Fallacy Of Google’s Protected Query Data Announcement, MediaPost
- How to use Web Analytics 2.0 to improve your conversions, www.seotakeaways.com
Business Issues
- As Facebook grows up, it courts Madison Avenue, Reuters
- Google hires a senior director at Apple for a top secret project (exclusive), VentureBeat
- Microsoft files trademark for "People Powered Stories", more Google bashing?, fusible.com
- Does Facebook really embody “The Hacker Way”? Famous hackers discuss, VentureBeat
- Facebook and Google remove ‘offensive’ India content, bbc.co.uk
- Facebook’s 99%: Later employees may pay almost double the tax rate that early employees will, Inside Facebook
- The Secret Google X Lab May Be Revealed Today (Feb 6), As "Solve For x" Website And YouTube Channel Go Live [Video], www.androidpolice.com
- Tsavo Media To Pay Yahoo $4.8M For Sending ‘Low Quality Traffic’, President Quits, TechCrunch
Content Marketing
- Content Marketing in 6 Steps, socialmediatoday.com
Conversion Optimization
- 6 CAPTCHA Alternatives to Improve Conversion, www.getelastic.com
Copywriting, Design & Usability
- 7 Ways to Write Eye-Popping Headlines, www.contentmarketinginstitute.com
Email Marketing
- 4 Unique Ways to Increase Email Marketing Conversion Rates, blog.crazyegg.com
General Internet Marketing
- Employers and Brands Use Gaming to Gauge Engagement, New York Times
Internet Marketing Industry
- The Only 4 Reasons Agencies Should Care About Their Own Content Marketing, www.convinceandconvert.com
Local Marketing
- Is OpenTable Worth The Cost?, restaurant-hospitality.com
Mobile Marketing
- Have your app? Businesses embrace customer connection, www.argusleader.com
Reputation Management
Search Marketing
- 5 big SEO changes you might have missed, www.imediaconnection.com
- Find Your Site’s Biggest Technical Flaws in 60 Minutes, SEOmoz
Social Media
- Over 3 years later, "deleted" Facebook photos are still online, Ars Technica
- Brazil Suing Twitter, Asking to Suspend Accounts, thenextweb.com
- Bud Light’s Not So Platinum Social Media Campaign, theaveragejoblog.tumblr.com
- Correlating Social Media Success with Marketer Usage, www.emarketer.com
- Facebook Shows Pop-Up Profile Windows In News Feed, www.allfacebook.com
- Google+ Launches a Page for Developers – Still Doesn’t Have a Full Read/Write API, siliconfilter.com
- New Twitter advice and tools, www.smartinsights.com
- The Marketer’s Guide to Pinterest, www.quicksprout.com
- The Venn Diagram That Could Destroy Your Business | BrandSavant, brandsavant.com
- To Everyone’s Surprise Google Says "Sure, Go Ahead" To Swapping +1 Clicks For Content, Search Engine People
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