Marketing Day: February 6, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: The Social Bowl: Grading Super Bowl XLVI Ads By Social Comments & Engagement While you still may be arguing about last night’s best ad, a handful of sites have compiled their […]

on February 6, 2012 at 4:57 pm | Reading time: 6 minutes

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • The Social Bowl: Grading Super Bowl XLVI Ads By Social Comments & Engagement

    While you still may be arguing about last night’s best ad, a handful of sites have compiled their top ads based on social media analytics. New records were set this Super Bowl, with 12,233 tweets sent per second on the last play. This social commentary didn’t just pertain to the on-play action either. A variety of methods […]

  • Infographic: Google Searches & The Super Bowl

    It’s well known that the Super Bowl generates plenty of search activity. But in the wake of 2012′s Super Bowl XLVI yesterday, Google has produced an infographic filled with stats including a play-by-play of interest by search topic. The full infographic is below. Here’s a break-out on each of the key areas, along with some additional […]

  • Set A Higher Performance Standard: Expect To Engage Your Audience

    More than ever before, the online advertising industry is rife with discussion around optimization metrics. Traditionally, clicks, impressions, and post-impression/post-click conversions have been considered the industry standards for display media performance. But as ad technology grows increasing sophisticated, doesn’t it make sense that campaign optimization and measurement should evolve as well? In its early stages, […]

  • Consumers & Content Still Central In Social Media

    Have you heard of Pinterest yet? There’s been plenty of buzz about it recently, and it’s even won an award. Why? Because its traffic figures are going “gang-busters“ and so, obviously, according to the majority of tech blogs, it’s the “social media platform you have to get on board with in 2012.” Sound familiar? Well, last […]

  • Super Bowl Spike: 12,233 Tweets Per Second Is 300% Above Last Year’s Game

    The New York Giants, New England Patriots and Super Bowl XLVI have dethroned Tim Tebow as the sports king of Twitter. Sunday night’s Super Bowl set a new sports-related record with 12,233 tweets per second (TPS) as the game ended on a failed “Hail Mary” pass that secured a 21-17 Giants’ win over the Patriots. […]

  • Final Score: Twitter & Facebook 8 Super Bowl Mentions Each, Google+ Gets Zero

    While most Super Bowl viewers were concentrating on the Giants-Patriots final score, we were tallying up a different score — call it the Social Network Bowl, if you want — and the final score was just as close as in the real game. Based on my informal tracking, Twitter and Facebook shared equal visibility during […]

  • Google Wallet Gets Its Second US Carrier — AT&T

    When Verizon said in December that it was blocking Google Wallet on the Galaxy Nexus handset, because of “security concerns,” conspiracy theories abounded. Verizon is an investor, along with AT&T and T-Mobile in ISIS, a mobile payments competitor of Google Wallet. Verizon denied that it was “blocking” customers from accessing Google Wallet. Rather the company said […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Email Marketing

General Internet Marketing

Internet Marketing Industry

Local Marketing

Mobile Marketing

Reputation Management

Search Marketing

Social Media

MarTech is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.

Add MarTech to your Google News feed.    Google News

Related stories

New on MarTech

About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on her personal site.

Related topics

Marketing management