MarTech Today: Building marketing ops out of chaos, Chrome browser polices ‘abusive’ sites & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: How to build a marketing operations organization out of chaos Dec 5, 2018 by Debbie Qaqish Financial accountability, digital transformation and the pivot to customer-centricity are all important CMO challenges to […]
Barry Levine on December 6, 2018 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- How to build a marketing operations organization out of chaos
Dec 5, 2018 by Debbie Qaqish
Financial accountability, digital transformation and the pivot to customer-centricity are all important CMO challenges to overcome to get your strategy back on track. - How to choose a customer data platform
Dec 5, 2018 by Digital Marketing Depot
What’s a customer data platform (CDP) and why do you need one?
From Marketing Land:
- Google now allows its Chrome browser to remove all ads from ‘abusive’ sites
Dec 5, 2018 by Barry Levine
Announced last month, the capabilities of the now-released Version 71 could become a model for enforcing online ad standards. - The best way to understand omnichannel is to work backward
Dec 5, 2018 by Lewis Gersh
Why has the idea of omnichannel marketing fallen from favor? Columnist Lewis Gersh says it’s because of inflated expectations, rooted in some fundamental misunderstandings of the underlying technology. - Here’s why Nike’s Colin Kaepernick gamble wouldn’t work for Under Armour
Dec 5, 2018 by Matt Crush
Brands have customers driven by dramatically different values so it’s critical to have a deep understanding of them before making a bold move.
From Around The Web:
- A Walk Behind The Waterfall: The Sudden Interest In The Publisher Ad Stack, AdExchanger
- What Traits and Skills Do Martech Leaders Need to Succeed?, CMS Wire
- How ecommerce platforms are changing, www.digitalcommerce360.com
- On CRM: How Salesforce Wants To End Spam, www.forbes.com
- Report: Most Consumers View AR Ads Favorably, Share With Friends | AList, www.alistdaily.com
- Salesforce brings IoT data to field service workers | ZDNet, www.zdnet.com
- VR Headset Market Rebounds as Standalone Products Gain Traction While AR Headset Market Also Saw Positive Movement, According to IDC, www.apnews.com
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
Related stories
New on MarTech
About the author
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.