MarTech Today: LivePerson’s new Maven chatbot platform, strategies to drive growth with voice & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• LivePerson’s Maven bot platform puts conversational AI in customer agents’ hands
  Dec 10, 2018 by Barry Levine
  Maven can make recommendations for chatbots — from LivePerson or other platforms — to take over conversations, based on customer intent in a live text chat.
• 4 strategies to drive growth in 2019 with voice
  Dec 10, 2018 by Digital Marketing Depot
  As expectations and challenges continue to mount, many CMOs today feel under siege. CMOs are expected to drive sales, be accountable for ROI, and own the entire customer experience, all while being hamstrung by limited resources and incomplete, siloed data. At some Fortune 500 companies, CMOs are even being replaced by new C-suite roles such […]
  
• AI in action
  Dec 10, 2018 by Sponsored Content: Provided By IBM With Insider Studios
  Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of data, all while meeting skyrocketing customer expectations. But artificial intelligence is changing the equation, helping marketers make sense of a deluge of information and effortlessly execute more effective campaigns. Watson Marketing’s suite of AI-powered […]

From Marketing Land:

• Compare 9 paid media campaign management tools
  Dec 10, 2018 by Digital Marketing Depot
  The paid media marketing landscape has become increasingly complex, as the speed of search engine algorithms and development changes accelerates and marketers demand more integrated channel capabilities. Automating paid media campaign management through an enterprise platform can improve efficiency and productivity.

From Around The Web:

• Expediting changes to Google+, The Keyword Google Blog
• Your Apps Know Where You Were Last Night, and They’re Not Keeping It Secret, The New York Times
• 5 Places AI is Impacting Today’s Digital Workplace, www.cmswire.com
• How AI is reshaping marketing and sales – The New Economy, www.theneweconomy.com
• How AI is solving marketing’s biggest problems – Memeburn, memeburn.com
• IT leaders spend 10% more money improving customer experience than security – TechRepublic, www.techrepublic.com
• JD.com, Intel set up IoT lab to explore ‘smart retail’ applications | ZDNet, www.zdnet.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.