Marketing artificial intelligence (AI)
How to transform martech and multichannel marketing for the AI era
Key approaches to coordinate martech investments and multichannel strategies to boost engagement and adaptiveness in an AI-enabled era.
Audrey Brosnan helps marketing leaders and digital marketers understand, evaluate, and optimize first-party marketing technologies to deliver results. She research analyzes how capabilities like multichannel marketing, customer journey orchestration, personalization, and customer data management contribute to successful digital marketing programs. She advises clients on the emerging trends and best practices that engage customers, grow revenue, and capitalize on new customer marketing innovations.
Marketing artificial intelligence (AI)
Key approaches to coordinate martech investments and multichannel strategies to boost engagement and adaptiveness in an AI-enabled era.
Audrey Brosnan | Jun 4, 2024 at 9:31 am ET