Marketing artificial intelligence (AI)
Balancing the human-to-AI mix in B2B marketing
While the hype warns AI will take marketing jobs, its pattern matching can’t beat a human’s creativity, empathy and problem-solving.
Ardath Albee is a B2B Marketing Strategist and CEO of Marketing Interactions where she helps companies with complex sales increase relevance and revenue with personas and buyer-driven content marketing and buyer enablement strategies. She’s written two books—Digital Relevance and eMarketing Strategies for the Complex Sale—and is often found speaking at industry events, leading workshops, and on the lists of the top B2B industry experts to follow.
Marketing artificial intelligence (AI)
While the hype warns AI will take marketing jobs, its pattern matching can’t beat a human’s creativity, empathy and problem-solving.
Ardath Albee | Feb 5, 2025 at 11:08 am ET