Bridging the gap between mental availability and momentum in B2B
Create lasting buyer momentum by engaging buyers continuously with thought leadership and a strategic continuum framework.
Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Ardath Albee is a B2B Marketing Strategist and CEO of Marketing Interactions where she helps companies with complex sales increase relevance and revenue with personas and buyer-driven content marketing and buyer enablement strategies. She’s written two books—Digital Relevance and eMarketing Strategies for the Complex Sale—and is often found speaking at industry events, leading workshops, and on the lists of the top B2B industry experts to follow.
Create lasting buyer momentum by engaging buyers continuously with thought leadership and a strategic continuum framework.
Ardath Albee | Jun 9, 2025 at 11:25 am ETMeasuring ROI at the tactical level is misleading. It’s time to prove how brand investment delivers meaningful, long-term financial returns.
Ardath Albee | Apr 7, 2025 at 12:00 pm ETMarketing artificial intelligence (AI)
While the hype warns AI will take marketing jobs, its pattern matching can’t beat a human’s creativity, empathy and problem-solving.
Ardath Albee | Feb 5, 2025 at 11:08 am ET