Why the email list takes second place to the phone book
Columnist Andrew Osmak discusses why phone numbers are gaining importance for marketers as a reliable identifier to gather data, track consumer behavior and attract leads.
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Every call is becoming data: Rich customer data revolutionizes call analytics
Columnist Andrew Osmak points out that every inbound call to a business is data -- and that data provides real-time insights on customers that businesses can put to use in their marketing and advertising.
ROI beyond likes and shares: 5 ways calls validate social ad spending
How do you accurately determine your social ad spend ROI? Columnist Andrew Osmak discusses the benefits of using call tracking to measure your success.