The most brand-safe app category is not what you’d expect
When it comes to advertising, mobile games are both brand-safe and extremely effective. Contributor Andrew Dubatowka explains why.
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Andrew Dubatowka is focused on product marketing at AdColony, the world's leading mobile advertising platform. Throughout his career, Andrew Dubatowka has built a deep understanding of mobile marketing and has proven expertise in strategy and activation. Previously, Andrew was Opera Mediaworks’ Director of Innovation, Product Strategy and Marketing, Andrew oversees the product innovation, product strategy, sales support and new product merchandising and marketing for all departments. Before joining Opera Mediaworks, Andrew worked as the VP and Director of Strategy and Media for Ansible where he oversaw account planning and client services for brands like Microsoft, Intel, Johnson & Johnson Pharma, Benadryl, Zyrtec, Neutrogena, Splenda, Kia and Acuvue.
When it comes to advertising, mobile games are both brand-safe and extremely effective. Contributor Andrew Dubatowka explains why.
Andrew Dubatowka | Jul 17, 2017 at 11:07 am ET