Shopping campaigns: Play like every day is a holiday
What's ahead for shopping ads this holiday season and beyond? Columnist Alexander Paluch recaps a session from SMX Advanced focusing on what search marketers need to know.
Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Alex Paluch is an expert in data-driven advertising and joined Crealytics in 2011. He has since guided the development of the SaaS product camato, the leading PPC campaign management technology for search ads and Google Shopping. Crealytics has grown to service several of the largest international online retailers in 23 languages, generating over $1B in client revenue in 2015. Camato has been shortlisted for numerous awards in 2016 including European Performance Marketing and Drum Search.
What's ahead for shopping ads this holiday season and beyond? Columnist Alexander Paluch recaps a session from SMX Advanced focusing on what search marketers need to know.
Alexander Paluch | Jun 30, 2016 at 4:30 pm ET