Don't alienate your consumers. Columnist Alex LePage explains how intent data and programmatic advertising can help you anticipate your customers' needs and build relationships with them across devices.
Columnist Alex LePage explains how marketers can keep abreast of changing consumer behavior and take advantage of the tools at hand to ensure a bright future for digital advertising.
How do you capture the attention of the oh-so-coveted Millennial generation? Columnist Alex LePage says it's all about using intent data to deliver customization and personalization.
Having the right technology is essential for any marketing strategy, but columnist Alex LePage reminds us that it's the content that will make or break your advertising campaign.
As digital advertising evolves to reach consumers on a whole new level, it's more important than ever to engage with them and make them part of the conversation, says columnist Alex LePage.
Retargeting shouldn't just be based on someone visiting your site and looking at a product, says columnist Alex LePage. He explains why it's time for marketers to use real metrics to create a personalized experience for customers.
As ad tech behemoths continue to gobble up the smaller players, columnist Alex LePage takes a look at the reasons behind the acquisitions.
Despite its initial technical hurdles, mobile programmatic is set to be a game changer. Columnist Alex LePage explains why.
Can we ensure that viewers will respond with delight to our display advertising every time? Contributor Alex LePage says no, but argues we're getting close to being relevant at least.
Programmatic ad buying is coming to television, but don't count on it arriving anytime soon. Columnist Alex LePage explains why.
This past summer, the Gartner Group surveyed people some 215 people who are responsible for the digital-commerce strategies within their companies; 59 of the respondents represented retail companies. The study, called “Gartner Survey Shows Retail Marketers Need to Focus More on Digital Commerce Strategy, Less on Promotions,“ shows that the chief marketing officers at retail organizations […]