Ajay Sampat is a seasoned growth engineering professional with expertise in scaling businesses with state of the art growth technology stacks. Ajay currently heads the Marketing Automation team at Lyft. Prior to Lyft, he started the San Francisco office for Canadian startup TextNow and led its Business Intelligence & Growth teams, making it a top 30 Android app and top 100 iOS App, tripling their DAU and revenue. Before TextNow, he spent three years at KIXEYE building out the Growth engineering organization managing multiple successful desktop and mobile game launches. Ajay started his career at Hitachi working on block storage and supercomputers. Ajay has a BS in Computer Science from The Ohio State University (2009) and an MS in Computer Engineering from Santa Clara University (2010).
Understanding the potential value of a user is critical to every business.