2019 mobile marketing predictions from industry veterans
What's in store for mobile marketers in the new year? Columnist Aaron Strout asks mobile-savvy business leaders what to expect in 2019.
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2018 mobile marketing predictions from 18 industry veterans
What are the mobile and location-based trends that will take shape in 2018? Columnist Aaron Strout taps forward-thinking professionals in the industry to share their thoughts on what to expect.
State of the art methods for measuring mobile and digital marketing
Columnist Aaron Strout sits down with Chuck Hemann, a senior analytics lead at his company, to discuss best practices for mobile and digital measurement and ways to improve your analytics program.
5 ways companies can improve their mobile user experience
Columnist Aaron Strout outlines five easy ways businesses can take advantage of existing technology/functionality to improve the customer experience on mobile.
10 common mistakes companies make with mobile
Are you doing mobile the right way? Columnist Aaron Strout outlines the top errors companies make with their mobile experiences and explains how you can avoid them.
3 ways your business can leverage third-party location data
Columnist Aaron Strout dives into NFL fan data and comes away with three ways marketers can think about geotagged data to help them better connect with their customers.
Mobile marketing predictions for 2017 from 11 industry veterans
What's in store for mobile marketers in the new year? Columnist Aaron Strout asks mobile-savvy colleagues and clients to share their forecasts for 2017.
Location-based marketing: Where is it today, and where is it headed?
Columnist Aaron Strout takes a close look at the current state of location-based marketing and predicts what we can expect to see going forward.
What you need to know about the state of mobile advertising
Columnist Aaron Strout takes a look at the types of mobile ad formats that exist today, as well as the technology and data that powers them.
10 mobile statistics marketers will love
As mobile growth continues to surge, columnist Aaron Strout highlights the key stats to consider when planning your mobile marketing strategy.
Mobile vs. desktop: Are you optimizing both experiences?
Columnist Aaron Strout takes a look at the similarities and differences between the desktop and mobile experiences and how you can take advantage of both to provide the best results for your customers.
The future of location-based services
Columnist Aaron Strout sits down with GasBuddy's Mike Schneider to discuss which companies are doing location-based services right and what's ahead for the industry.
Four Key Mobile And Location-Based Trends For 2016
From mobile payments to the IoT, columnist Aaron Strout takes a look at the top trends in mobile we should expect to see this year.
Mobile Commerce: 5 Ways Your Company Can Improve
Are you making it easy enough for your customers to shop using their mobile devices? Columnist Aaron Strout offers some ways to boost consumers' mobile experience.
Mobile, Millennials And Marketing: An Insider’s View
With Millennials quickly becoming the biggest and most sought-after demographic, columnist Aaron Strout has some insights into how marketers can resonate with this increasingly influential audience.
What Apple’s iOS 9 Means To Marketers (Hint: Search And UX In Particular)
How does Apple's latest iteration of its mobile operating system affect marketers? Columnist Aaron Strout gains some insights from a UX guru and a specialist in SEO and Web analytics.
Follow The Leader: How Starbucks Is Dominating Mobile Commerce
Looking to step up your mobile strategy? Columnist Aaron Strout explains why you could learn a few things from Starbucks.
What Does It Mean To Be Mobile First? And Why Should Marketers Care?
As millennials overtake Baby Boomers as the biggest demographic of consumers, marketers need to think more than ever about mobile first, explains columnist Aaron Strout.
13 Mobile Marketing Stats You Need To Know
Want to know the key mobile statistics that will help you become a better marketer? Columnist Aaron Strout digs into the numbers that matter.
Top 20 Most Useful Mobile Business Apps For 2015
Looking for the best apps to serve your needs as a marketer? Columnist Aaron Strout rounds up his top picks for personal productivity, travel and more.
3 Key Mobile Takeaways From SXSW Interactive
From Meerkat to location-based ad technology, columnist Aaron Strout takes a look at the hottest mobile trends at SXSW Interactive 2015.
How Engaged Leaders Use Mobility To Build Brands & Businesses
Guest columnist and Altimeter CEO Charlene Li discusses how mobile can be leveraged by company leaders to support business objectives, provide excellent customer service, and foster a collaborative work environment.
Can Mobile Push Notifications Replace Marketing Emails?
Smartphone notifications are all the rage. Contributor Aaron Strout explores when they're useful and how they fit with marketers' email strategy.
5 Key Mobile Marketing Trends For 2015
Columnist Aaron Strout predicts what's in store for mobile in the coming year.
2015 Mobile/Location-Based Marketing Predictions From 10 Experts
What's in store for mobile in 2015? Columnist Aaron Strout asked industry veterans for their thoughts.
Killer App? Why Not Just Kill The App
As mobile usage increases, many brands are jumping on the app bandwagon. But columnist Aaron Strout warns this may be an unnecessary waste of time and resources.
10 Key Mobile/Location-Based Stats That Marketers Need
Wondering what's on the horizon for location-based mobile marketing? Contributor Aaron Strout discusses recent key trends.
What Do NFC And The New iPhone 6 Mean For Marketers?
You've read all about Apple's new iPhones, Apple Watch and Apple Pay. Now find out about the opportunities they open up for marketers.
Walmart’s New Savings Catcher: The Killer App
If there were ever a no brainer in the world of retail, it would be the decision to create an app like this.
Does Mobile Advertising Work?
We’ve all heard for several years that the effectiveness of advertising — print, television, radio and even digital — is suffering from the law of diminishing returns. While there is some truth to that phenomenon, advertising in all forms is far from dead. In fact, since 1926 (with the exception of a dip during World War […]
5 Key Trends To Watch (And Use) In Mobile/Location-Based Marketing
Mobile is quickly becoming one of the most important (if not the most important) channels for marketers to focus on. As more and more users do more and more on their smart phones and tablets, understanding the needs and wants of prospects and customers is critical. On the heels of mobile/internet analyst extraordinaire Mary Meeker’s now famous […]
How To Create Memorable Mobile Video Content: Tips From 3 Pros
It probably won’t surprise you that a majority of the usage on today’s popular social platforms is via a mobile device. In fact, of the big six (Facebook, Twitter, LinkedIn, Tumblr, Instagram and Pinterest), only Tumblr (54%) and LinkedIn (74%) have more desktop usage than mobile (source: Wall Street Journal). A statistic that may surprise you, […]
Frictionless Mobile Commerce: 5 Examples Of Companies That Are Leading
In 2000, MIT professors Erik Brynjolfsson and Michael D. Smith published a paper titled, Frictionless Commerce? A Comparison of Internet and Conventional Retailers. Their thesis centered around the fact that the World Wide Web had evolved into a platform enabling a “nearly frictionless market” connecting buyers and sellers and providing the ability to instantly find whatever goods or […]
Yelp Versus Foursquare? Who’s Winning In Mobile/Local For Marketers?
For business travelers, it’s easy to see why mobile access to discovery tools like Google Places, Yelp and Foursquare is so critical. Determining where to go to get coffee, lunch, printing help, dinner, drinks, etc., often happens at the last minute. What about non-business travelers? Yes, we all have our favorite places to eat, preferred […]
It’s Omni-Channel, Stupid! Don’t Adopt Mobile-Focused Marketing
Some of you may remember James Carville’s famous slogan, “It’s the economy, stupid,” coined during Bill Clinton’s successful 1992 Presidential campaign. The purpose of the slogan was to remind campaign workers to focus on the economy, given the fact that the country had slid into recession during then-President George Bush’s time in office. Meant to […]
20 More Essential Business Apps For Your Smartphone
About a year ago, I wrote a post featuring 30 essential business apps for the smartphone. It was a fun post to write — and, even better, I got a ton of new app recommendations from my ecosystem of smart friends. Given the fact that a lot happens in the mobile space in a year, […]
What 2014 Holds For Mobile Marketing: 5 Predictions
It’s that time again. That’s right, I’m talking about 2014 mobile marketing prediction time. A few weeks ago, I asked some of my smart friends in the mobile/location-based marketing space for their 2014 predictions. As promised, in this month’s column, I am delivering a few of my own. If you want to look at last […]
Mobile/Location-Based Marketing Predictions For 2014 From 10 Experts
As we close in on the end of the year, it is helpful for us marketers to think ahead to what the coming year will offer. While I plan to do another “trends” post in early January (see what I had to say for 2013), in this post, I’ve asked several of my mobile-savvy colleagues […]
5 Reasons QR Codes May Not Be As Dead As We Think
It’s always difficult to admit when you are wrong about something, especially when you have spent a lot of time publicly railing against it. In this case, while I’m not quite going so far as to admit that I’m wrong about the death of the QR code (I waxed poetically about this several months ago), […]
Moms & Their Smartphones: Is mCommerce Becoming A Reality?
According to recent research conducted by Babycenter.com (and digested via eMarketer), smartphones have become the “go everywhere, do anything device” of choice for mothers in the U.S. With the number of mothers using smartphones rising from 34% to 46% in the last year alone, it’s clear that this device is becoming ubiquitous among the demographic […]