Are your ads pointing to the right domain? Here’s a script to find out.
KA-POW! Contributor Daniel Gilbert has a 'super' helpful script that will make you look like a PPC superhero by verifying your ads are linking to the right domain.
Standards are high for PPC superheroes, and even the best of us can make a mistake.
Luckily, there’s a perfectly easy way to deal with human error: automation!
I’d like to share a script that will help you stay on top of the domains being used in your ads, by verifying the ads are linking to the correct website.
Start with a site visit
For most AdWords campaigns, the user’s journey to conversion starts with a site visit. Making sure users end up on the right page after clicking on an ad may seem obvious, but as careful as we might be, sometimes a rogue uniform resource locator (URL) slips through the cracks. This script checks if you’re inadvertently sending your potential customers to the wrong website entirely.
After setting up your accounts and campaigns, run the script with the desired domain in your AdWords account, and it will scan through your keywords and URLs to list which ones have final URLs that don’t use that domain. This could come in handy in lots of situations.
If you have different sub-domains or top-level domains for different countries or different parts of your business, this will point out that the wrong URL has sneaked in there somewhere.
For example: yourdomain.com instead of yourdomian.co.uk.
Check for old URLs
Another circumstance where I recommend using the script is after migrating to a new website. It is important to make sure the old URLs have been replaced or removed from your ads.
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.