MarTech » Performance marketing » ‘Amazon Pages’ Let Brands To Express Themselves & Enhance Their Amazon Presence

‘Amazon Pages’ Let Brands To Express Themselves & Enhance Their Amazon Presence

Marketing on Amazon just became a whole lot more appealing for brands. New, customizable, pages are coming for brands that not only allow brand managers to update the look/feel, but also the messaging to customers. The new brand pages will allow brands to feature products, post messages, and view analytics. Once a brand is registered on […]

Greg Finn on November 20, 2012 at 6:19 pm | Reading time: 2 minutes

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Marketing on Amazon just became a whole lot more appealing for brands. New, customizable, pages are coming for brands that not only allow brand managers to update the look/feel, but also the messaging to customers. The new brand pages will allow brands to feature products, post messages, and view analytics.

Once a brand is registered on Amazon, they can choose from the following templates:

All Products
Posts with Merchandising
Posts Only

Each of the template features a large “hero widget” that looks similar to Facebook cover photo or Twitter Header image. The new look is much more visual and will absolutely appeal to high fashion/upscale brands.

The most interesting aspect of the new brand pages is the ability for brands to post messages on their Amazon page. Marketing messages, sales and more can be posted to a brand’s page and will also have the ability to be pushed simultaneously to the matching Facebook page. Administrators will have the ability to schedule posts as well, something quite appealing for sales and time-based offers.

Analytics are also built into the brand pages. Marketers will have the ability to track:

Reach
View
Considerations
Purchase lift

All of the elements will be able to be tracked back to page and post performance:

To get started, head over to Amazon and register your brand.

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About the author

Contributor

Greg Finn

Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.