Aflac Launches #AflacSweeps With YouTube Page Takeover Game

As part of its partnership with college football’s Heisman Trophy, Aflac has teamed up with 1991 Heisman Trophy winner Desmond Howard for a new campaign that includes an online sweepstakes.

The company aims to connect the idea of speed on the playing field to speed in getting insurance claims paid. In a press release announcing the partnership, Howard said, “During my playing days, I learned the importance of speed on the field. But it’s just as important off the field – especially when it comes to getting insurance claims paid quickly to help you get back in the game of life.”

While the campaign will launch with a television commercial, the partnership sweepstakes will roll out across the brand’s Facebook, Twitter, Instagram and YouTube pages with a YouTube homepage takeover August 28. The campaign hashtag is #AflacSweeps.

The takeover unit will feature an interactive football game which visitors can play as well as enter the sweepstakes for a chance to win the Ultimate College Football Experience.

Three winners will get a one-on-one meet-and-greet with Howard as well as two tickets to one of three of the biggest college football matchups in November, roundtrip airfare, hotel accommodations, ground transportation and a $500 prepaid debit card to use as they choose.

The TV Commercial:

http://youtu.be/r9jrAT798kI