Mobile attribution moves deeper into the material world with Sito Mobile and Go2mobi announcements
Sito adds Cardlytics purchase data to its Real-time Walk-in tech, while Go2mobi partners with Placed for a new layer of in-store tracking.
More from MarTech: Page 3
Alphabet Q1 misses with $20.25 billion in revenues; Google revenue rose 17 percent
Paid clicks rose 29 percent. CPCs fell again, but Google sites CPCs rose quarter-over-quarter for the first time in two years.
Marketing Day: SMB Facebook survey, Katch closes shop & digital ad revenues
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Survey finds most SMB advertisers on Facebook spend less than $50 per month
Generating awareness the most common marketing scenario for local businesses on Facebook, says Alignable survey data.
Katch pulls the plug on its live video sharing & storage platform; will shut down May 4
Unable to secure capital, the live video storage platform announced today that it will stop "katching" videos on April 22.
Brand bidding & PPC optimization: effective bidding techniques (part 7 of 8)
How do you deal with a rival trying to steal a SERP spot where your brand belongs? In part 7 of her 8-part series on brand bidding, Lori Weiman shows some examples of companies who are doing it right.
US digital ad revenues top $59.6 billion in 2015, up 20 percent to hit another high
The IAB's annual report shows growth continuing to come from mobile, which now makes up 35 percent of search and display ad revenues.
Facebook starts counting time spent when ranking links in people’s feeds
Facebook will start counting time spent when deciding which links to put in people's mobile feeds and stop showing so many posts from the same pages.
Automated CRM Signpost ups its game with built-in AI agent
Called Mia, the new intelligence is designed to apply learning from larger sets of data and is authorized to take more actions.
Google Analytics’ mobile app gets a major upgrade on iOS & Android
New app available now offers customized reports, sharing options, updated look and feel with new navigation and more.
Google launches DoubleClick Dynamic Ad Insertion to personalize TV ads across devices
New features in DoubleClick For Publishers are aimed at giving TV broadcasters more control over ad experiences across screens.
What’s your brand’s story, anyway?
Once you know what story you're telling, you need to make sure your audience cares. Columnist Erika Trautman explains why interactive video storytelling can help you tell a better story that captivates your audience.
MarTech Today: AMPing up Google News, InsightPool adds Facebook Topic Data & Piano’s Composer for personalization
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Google News gets AMP’ed with new carousel feature, more stories in the feed Apr 20, 2016 by Greg Sterling AMP stories load immediately and enable a better news-reading experience on mobile devices. […]
LiveWorld launches first public tool — a high-speed management platform for social conversations
20-year-old community/social management provider claims moderators on its platform can process conversations up to 10 times faster than with other tools.
Marketing Day: A content marketing report, Google News gets AMP’ed & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Report: 74% of B2B content marketers have a strategy; only 22% rate it effective
Content Marketing Institute's latest report offers insight around current B2B enterprise content marketing trends.
Google News gets AMP’ed with new carousel feature, more stories in the feed
AMP stories load immediately and enable a better news-reading experience on mobile devices.
Facebook adds TRP buying features for brands extending TV ads to mobile
Along with new DMA and day-part features, Facebook offers insights on transforming effective TV ads into video ads that will resonate with mobile users.
Content monetization platform Piano launches Composer for content personalization and paywalls
New York City-based company, whose clients include major publishers, contends its new product is “simpler, faster” than other solutions.
As search changes, Google changes
Columnist Adam Dorfman notes that people are changing the way they search in response to new technologies and the proliferation of smartphones. What can advertisers and SEOs do to keep up?
Email deliverability issues? Here are the 5 questions you should be asking
If you're an email marketer who's experiencing problems with deliverability, columnist Scott Heimes discusses the steps you can take to diagnose and solve the problem.
5 must-do push notification best practices for mobile marketers
With consumers becoming increasingly annoyed by a barrage of messages, how can marketers break out of the noise? Columnist Josh Todd offers some tips on how to create thoughtful, personalized content that speaks to users.
Europe says Google broke antitrust law with app rules, Android contracts
Formal "Statement of Objections" focuses on Google search and Chrome browser app installation requirements.
5 exercises to strengthen your social media marketing skills
Looking to get your social media marketing abilities in tip-top shape? Columnist Timothy Carter shares some tips to help you influence your target audience.
MarTech Today: YouTube’s 360-degree live video, Microsoft Pulse adds video & app-less beacons
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: YouTube launches 360-degree live videos & adds spatial audio for on-demand videos Apr 19, 2016 by Amy Gesenhues YouTube says its latest features create a more “immersive” video experience. Microsoft’s user-response Pulse […]
Yahoo Q1 just beats Wall Street, mobile and “Mavens” grow, search and display down
In the midst of the drama over who’s going to buy Yahoo, the company reported Q1 2016 earnings today. Results were somewhat better than Wall Street analyst consensus estimates. Total revenue was $1.08 billion, down from $1.23 billion a year ago and off 11 percent year over year. The company broke out its “MaVeNS” (mobile, […]
Marketing Day: Top 10 video creators, ultimate AdWords quiz & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Microsoft’s user-response Pulse platform now supports on-demand video
Moving beyond live transmissions, the free Pulse can serve as a more versatile tool for video-based marketing or education.
Top 10 video creators in March: BuzzFeed Tasty ranks No. 1 for 4th month in a row
The top four video creators in March all generated more than a billion views across YouTube, Facebook, Vine and Instagram.
The Ultimate AdWords Extension Quiz
Think you're a pro when it comes to AdWords Extensions? Prove it! This 20-question quiz by columnist Pauline Jakober will put your knowledge to the test.
Beacon marketers have new ways around app download requirement
Google's Eddystone can send notifications to the mobile browser, while beacon-app networks are being created.
YouTube launches 360-degree live videos & adds spatial audio for on-demand videos
YouTube says its latest features create a more "immersive" video experience.
Composition of an online reputation dream team
If you're hit with an online reputation attack, you'll need the best possible team of professionals on your side. Columnist Chris Silver Smith outlines a list of specialists who can help you get the results you need.
4 ways to improve your email marketing production process
Is it time to update your email production workflow? Columnist Chad White shares key areas to focus on to help you speed things up and boost your email program.
MarTech Today: Bids for Yahoo, thinking like a data company & 20 years of search engines
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Bids to buy Yahoo are due today, Verizon is the favorite [Report] Apr 18, 2016 by Greg Sterling Many of the big names mentioned have dropped out, including Time, Google, Comcast, AT&T […]
Majority of users frustrated by disruptive ads, aware of ad blocking [Survey]
84 percent of respondents in global consumer survey said ad interruptions were too frequent.
Marketing Day: Twitter ads editor updates, bids to buy Yahoo & Amazon Prime news
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
10 ways link building has changed over the last 10 years
Though white-hat tactics have changed over the years, link building remains one of the most important elements of SEO. Columnist Jayson DeMers takes a look back at the evolution of link building.
[VIDEO] Marketing Land Live #9: Facebook F8 recap, marketing bots, Amazon SEO & more
Watch our latest episode of Marketing Land Live, where Greg Finn, Danny Sullivan and Matt McGee talk about the big marketing news from the past week.
5 tips for leading a strong PPC team
Leading your paid search team to success requires more than just expert PPC knowledge. Columnist Jeff Baum discusses how to be a great SEM team leader.