Marketing Operations
Where Google is placing its bets in 2021
A look at where Google might be headed in 2021.
Adam Dorfman is a technology and digital marketing professional with more than 20 years of experience. His expertise spans all aspects of product development as well as scaling product and engineering teams. He has been in the SEO and Local SEO space since 1999. In 2006, Adam co-founded SIM Partners and helped create a business that made it possible for companies to automate the process of attracting and growing customer relationships across multiple locations. Adam is currently director of product at Reputation where he and his teams are integrating location-based marketing with reputation management and customer experience. Adam contributes regularly to publications such as Search Engine Land, participates in Moz’s Local Search Ranking Factors survey, and regularly speaks at search marketing events such as Search Marketing Expo (SMX) West and State of Search as well as industry-specific events such as HIMSS. Follow him on Twitter @phixed.
Marketing Operations
A look at where Google might be headed in 2021.
Adam Dorfman | Dec 4, 2020 at 2:15 pm ETPerformance Marketing
Retailers that win the delivery wars will win the holidays.
Adam Dorfman | Nov 16, 2020 at 8:00 am ETData
Improving the customer experience and improve your business operationally means keeping up with the many ways customers communicate with you.
Adam Dorfman | Jan 3, 2020 at 9:22 am ETPerformance Marketing
Whether it is the recent trypophobes issue with Apple, or the "Vdara death ray" in Las Vegas, there are lessons for brands about managing a design controversy.
Adam Dorfman | Sep 23, 2019 at 1:42 pm ETPerformance Marketing
Retailers need to view Amazon as a platform to not only sell more products but to build reputations as well.
Adam Dorfman | Aug 23, 2019 at 2:55 pm ETPerformance Marketing
Smart companies can shape their reputations and visibility with online word of mouth and careful attention to customer feedback.
Adam Dorfman | Apr 18, 2019 at 3:13 pm ETPerformance Marketing
There are many opportunities for apps and businesses to collaborate on co-branded experiences tied to brick-and-mortar locations.
Adam Dorfman | Mar 26, 2019 at 8:58 am ETMarketing Operations
The growth of DuckDuckGo suggests users are in the market for a platform whose value proposition is built on protecting privacy.
Adam Dorfman | Mar 5, 2019 at 8:05 am ETMarketing Operations
With Microsoft's focus on voice for enterprises, marketers need to understand how to adopt voice technology with customers, employees and stakeholders.
Adam Dorfman | Feb 6, 2019 at 8:10 am ETPerformance Marketing
Sure, Google is still bigger, but contributor Adam Dorfman notes that Bing has been introducing significant innovations. Here's why the underdog search engine is worth another look.
Adam Dorfman | Aug 8, 2018 at 11:47 am ETPerformance Marketing
Keep your business listings on Google Maps updated, says contributor Adam Dorfman -- and don't overlook doing the same on Apple Maps. Here's a look at the new and improved Apple Maps and its features.
Adam Dorfman | Jul 24, 2018 at 11:55 am ETPerformance Marketing
Contributor Adam Dorfman explains how to capitalize on the one-two punch of Facebook advertising and organic engagement through Marketplace, your own page and Facebook’s own advertising products.
Adam Dorfman | Jun 14, 2018 at 3:21 pm ETMarketing Operations
Contributor Adam Dorfman tells marketers what they need to know and how they might benefit from the upcoming launches of four AR games.
Adam Dorfman | May 4, 2018 at 1:44 pm ETPerformance Marketing
How can you improve your performance in the new year? Columnist Adam Dorfman recommends thinking more like a product manager, focusing on activities that provide measurable impact to your company’s most important goals.
Adam Dorfman | Dec 27, 2017 at 2:20 pm ETPerformance Marketing
Columnist Adam Dorfman discusses the current local search ecosystem and emphasizes the need to regularly optimize your data and content so that your business can be found where people are searching.
Adam Dorfman | Nov 1, 2017 at 2:10 pm ETPerformance Marketing
Many brick-and-mortar businesses have come to view Amazon as a threat to their bottom line, but columnist Adam Dorfman illustrates how smart business owners are using Amazon to their advantage.
Adam Dorfman | Sep 13, 2017 at 3:49 pm ETPerformance Marketing
How worried should brick-and-mortar businesses be about companies like Amazon? Columnist Adam Dorfman weighs in with some thoughts on how local players can stay competitive.
Adam Dorfman | Jul 18, 2017 at 12:25 pm ETPerformance Marketing
What are entities, and how are they impacting local search marketing? Columnist Adam Dorfman tackles these questions and provides advice to local businesses looking to capitalize on this trend.
Adam Dorfman | Mar 22, 2017 at 1:30 pm ETPerformance Marketing
Multilocation businesses often have store locators, but many aren't making the most of them. Columnist Adam Dorfman suggests ways to optimize your locator to provide a better user experience and increase conversions.
Adam Dorfman | Mar 10, 2017 at 1:00 pm ETPerformance Marketing
Local customers now expect a seamless omnichannel experience with your brand, and columnist Adam Dorfman believes that targeting data amplifiers will ensure that you're present with accurate data across devices and channels.
Adam Dorfman | Dec 19, 2016 at 1:00 pm ET