Where Google is placing its bets in 2021
A look at where Google might be headed in 2021.
Adam Dorfman is a technology and digital marketing professional with more than 20 years of experience. His expertise spans all aspects of product development as well as scaling product and engineering teams. He has been in the SEO and Local SEO space since 1999. In 2006, Adam co-founded SIM Partners and helped create a business that made it possible for companies to automate the process of attracting and growing customer relationships across multiple locations. Adam is currently director of product at Reputation where he and his teams are integrating location-based marketing with reputation management and customer experience. Adam contributes regularly to publications such as Search Engine Land, participates in Moz’s Local Search Ranking Factors survey, and regularly speaks at search marketing events such as Search Marketing Expo (SMX) West and State of Search as well as industry-specific events such as HIMSS. Follow him on Twitter @phixed.
A look at where Google might be headed in 2021.
Adam Dorfman | Dec 4, 2020 at 2:15 pm ETRetailers that win the delivery wars will win the holidays.
Adam Dorfman | Nov 16, 2020 at 8:00 am ETImproving the customer experience and improve your business operationally means keeping up with the many ways customers communicate with you.
Adam Dorfman | Jan 3, 2020 at 9:22 am ETWhether it is the recent trypophobes issue with Apple, or the "Vdara death ray" in Las Vegas, there are lessons for brands about managing a design controversy.
Adam Dorfman | Sep 23, 2019 at 1:42 pm ETRetailers need to view Amazon as a platform to not only sell more products but to build reputations as well.
Adam Dorfman | Aug 23, 2019 at 2:55 pm ETSmart companies can shape their reputations and visibility with online word of mouth and careful attention to customer feedback.
Adam Dorfman | Apr 18, 2019 at 3:13 pm ETThere are many opportunities for apps and businesses to collaborate on co-branded experiences tied to brick-and-mortar locations.
Adam Dorfman | Mar 26, 2019 at 8:58 am ETThe growth of DuckDuckGo suggests users are in the market for a platform whose value proposition is built on protecting privacy.
Adam Dorfman | Mar 5, 2019 at 8:05 am ETWith Microsoft's focus on voice for enterprises, marketers need to understand how to adopt voice technology with customers, employees and stakeholders.
Adam Dorfman | Feb 6, 2019 at 8:10 am ETSure, Google is still bigger, but contributor Adam Dorfman notes that Bing has been introducing significant innovations. Here's why the underdog search engine is worth another look.
Adam Dorfman | Aug 8, 2018 at 11:47 am ETKeep your business listings on Google Maps updated, says contributor Adam Dorfman -- and don't overlook doing the same on Apple Maps. Here's a look at the new and improved Apple Maps and its features.
Adam Dorfman | Jul 24, 2018 at 11:55 am ETContributor Adam Dorfman explains how to capitalize on the one-two punch of Facebook advertising and organic engagement through Marketplace, your own page and Facebook’s own advertising products.
Adam Dorfman | Jun 14, 2018 at 3:21 pm ETContributor Adam Dorfman tells marketers what they need to know and how they might benefit from the upcoming launches of four AR games.
Adam Dorfman | May 4, 2018 at 1:44 pm ETColumnist Adam Dorfman discusses the current local search ecosystem and emphasizes the need to regularly optimize your data and content so that your business can be found where people are searching.
Adam Dorfman | Nov 1, 2017 at 2:10 pm ETMany brick-and-mortar businesses have come to view Amazon as a threat to their bottom line, but columnist Adam Dorfman illustrates how smart business owners are using Amazon to their advantage.
Adam Dorfman | Sep 13, 2017 at 3:49 pm ETHow worried should brick-and-mortar businesses be about companies like Amazon? Columnist Adam Dorfman weighs in with some thoughts on how local players can stay competitive.
Adam Dorfman | Jul 18, 2017 at 12:25 pm ETWhat are entities, and how are they impacting local search marketing? Columnist Adam Dorfman tackles these questions and provides advice to local businesses looking to capitalize on this trend.
Adam Dorfman | Mar 22, 2017 at 1:30 pm ETMultilocation businesses often have store locators, but many aren't making the most of them. Columnist Adam Dorfman suggests ways to optimize your locator to provide a better user experience and increase conversions.
Adam Dorfman | Mar 10, 2017 at 1:00 pm ETLocal customers now expect a seamless omnichannel experience with your brand, and columnist Adam Dorfman believes that targeting data amplifiers will ensure that you're present with accurate data across devices and channels.
Adam Dorfman | Dec 19, 2016 at 1:00 pm ETOmnichannel marketing is quickly becoming the norm in a multi-device world, and columnist Adam Dorfman explains the steps business can take to begin developing an omnichannel location strategy.
Adam Dorfman | Dec 1, 2016 at 1:10 pm ETColumnist Adam Dorfman makes the case for using the power of data amplifiers to ensure your business location data is correct and consistent across the web.
Adam Dorfman | Oct 24, 2016 at 1:30 pm ETColumnist Adam Dorfman explains how Google's recent local search algorithm update, "Possum," has impacted brick-and-mortar businesses.
Adam Dorfman | Oct 5, 2016 at 3:30 pm ETAs Google continues to refine its search results to better serve users in their moments of need, columnist Adam Dorfman looks at how recent developments in contextual search may impact brick-and-mortar businesses.
Adam Dorfman | Aug 10, 2016 at 1:30 pm ETContributor Adam Dorfman discusses how local businesses may be able to capitalize on Pokémon Go, the augmented reality game for mobile that's become an overnight success.
Adam Dorfman | Jul 14, 2016 at 11:00 am ETWhat are business attributes, and why should local businesses care? Columnist Adam Dorfman explores.
Adam Dorfman | Jun 29, 2016 at 2:00 pm ETColumnist Adam Dorfman notes that people are changing the way they search in response to new technologies and the proliferation of smartphones. What can advertisers and SEOs do to keep up?
Adam Dorfman | Apr 20, 2016 at 11:00 am ETAs Google continues to invest in mobile, what does that mean for search marketers? Columnist Adam Dorfman explores how Google is paving the way for mobile location-based marketing.
Adam Dorfman | Feb 24, 2016 at 12:07 pm ETHow will local marketing change this year? From apps to beacons to mobile wallets, columnist Adam Dorfman covers six trends local search marketers should pay attention to.
Adam Dorfman | Jan 8, 2016 at 11:00 am ETWith the release of iOS 9, search marketers may now have to consider Apple Search in their quest for greater search visibility. Columnist Adam Dorfman explains.
Adam Dorfman | Dec 17, 2015 at 1:29 pm ETColumnist Adam Dorfman notes that all the pieces are in place for the mobile wallet to extend its influence on local marketing. Are you taking advantage of this new technology in your local marketing mix?
Adam Dorfman | Jul 1, 2015 at 10:03 am ET