Jeff Baum

Jeff Baum is a seasoned PPC advertising professional with Hanapin Marketing. He has a 12 year track record of success in digital advertising. He has developed and implemented strategies to substantially grow revenue and profits for a variety of lead generation and e-commerce businesses. He has also been responsible and accountable for managing hundreds of thousands of dollars in PPC advertising spend per month. Jeff is a recurring writer for Hanapin's blog, PPC Hero, and also manages Hanapin's RWE (Remote Work Environment) program.

Performance

5 tips for leading a strong PPC team

Leading your paid search team to success requires more than just expert PPC knowledge. Columnist Jeff Baum discusses how to be a great SEM team leader.