Stay sharp and relevant with ongoing PPC training
Contributor Jeff Baum recommends ongoing technical and soft skills training for your PPC team.
Jeff Baum is a seasoned PPC advertising professional with Hanapin Marketing. He has a 12 year track record of success in digital advertising. He has developed and implemented strategies to substantially grow revenue and profits for a variety of lead generation and ecommerce businesses. He has also been responsible and accountable for managing hundreds of thousands of dollars in PPC advertising spend per month. Jeff is a recurring writer for Hanapin's blog, PPC Hero, and also manages Hanapin's RWE (Remote Work Environment) program.
Contributor Jeff Baum recommends ongoing technical and soft skills training for your PPC team.Jeff Baum | May 11, 2018 at 3:47 pm ET
What happens when your paid search campaigns are experiencing a sudden and unexpected performance drop? Columnist Jeff Baum shows how to handle this situation -- without losing your clients' trust.Jeff Baum | Nov 27, 2017 at 4:17 pm ET
Dealing with a challenging PPC client? Columnist Jeff Baum explores some tips for reducing client frustration and fostering trust so that you can focus on what really matters: driving results.Jeff Baum | Sep 5, 2017 at 3:57 pm ET
What's the ideal structure for a team managing a PPC account? Columnist Jeff Baum shares the benefits and potential pitfalls of his agency's "team of teams" approach to account management.Jeff Baum | Mar 20, 2017 at 1:45 pm ET
Contributor Jeff Baum explains how you can nurture your prospect through the entire buying journey using search ads and paid social.Jeff Baum | Dec 27, 2016 at 12:08 pm ET
Columnist Jeff Baum explains that when properly set up, call tracking can help you both measure the value of your PPC campaigns and optimize them for better ROI.Jeff Baum | Oct 3, 2016 at 1:15 pm ET
Looking to automate aspects of your PPC campaigns? Columnist Jeff Baum discusses how to define your automation requirements and choose the right kind of technology.Jeff Baum | Jul 11, 2016 at 1:15 pm ET
Leading your paid search team to success requires more than just expert PPC knowledge. Columnist Jeff Baum discusses how to be a great SEM team leader.Jeff Baum | Apr 18, 2016 at 1:20 pm ET
Columnit Jeff Baum shares his approach to creating a search marketing strategy that will keep your tactics focused and tied to larger business goals.Jeff Baum | Jan 25, 2016 at 1:03 pm ET