Contributor Jeff Baum recommends ongoing technical and soft skills training for your PPC team.
What happens when your paid search campaigns are experiencing a sudden and unexpected performance drop? Columnist Jeff Baum shows how to handle this situation -- without losing your clients' trust.Jeff Baum | Nov 27, 2017 at 4:17 pm ET
Dealing with a challenging PPC client? Columnist Jeff Baum explores some tips for reducing client frustration and fostering trust so that you can focus on what really matters: driving results.Jeff Baum | Sep 5, 2017 at 3:57 pm ET
What's the ideal structure for a team managing a PPC account? Columnist Jeff Baum shares the benefits and potential pitfalls of his agency's "team of teams" approach to account management.Jeff Baum | Mar 20, 2017 at 1:45 pm ET
Contributor Jeff Baum explains how you can nurture your prospect through the entire buying journey using search ads and paid social.Jeff Baum | Dec 27, 2016 at 12:08 pm ET
Columnist Jeff Baum explains that when properly set up, call tracking can help you both measure the value of your PPC campaigns and optimize them for better ROI.Jeff Baum | Oct 3, 2016 at 1:15 pm ET
Columnit Jeff Baum shares his approach to creating a search marketing strategy that will keep your tactics focused and tied to larger business goals.Jeff Baum | Jan 25, 2016 at 1:03 pm ET