Scott Heimes

Scott Heimes serves as Chief Marketing Officer at SendGrid, where he is responsible for the company's brand strategy, driving demand for its solutions and leading global marketing operations. Scott oversees corporate marketing, demand generation, corporate communications, partnerships and alliances, international expansion and SendGrid’s community development team.

Performance Marketing

The ABCs of improving email deliverability

How do you ensure your emails are reaching your recipients' inboxes? Columnist Scott Heimes discusses the steps you can take to stay in good standing with your readers and ISPs.

Performance Marketing

6 tips to get subscribers to open marketing emails

With ever-crowded in-boxes, how do you get your emails to stand out from the competition? From double opt-ins to savvy subject lines, columnist Scott Heimes discusses ways to increase your open and delivery rates.

Performance Marketing

Email marketing in the age of social media

Which is better: email or social? Columnist Scott Heimes explains why it doesn't have to be one or the other; your email marketing and social media efforts should go hand in hand.