20 expert predictions: Here’s what successful marketers will do in 2019
From automation, email, data, analytics, voice, augmented reality and content management – as well as PPC for large and small business – our community of contributors share their expertise to help you step up your game in 2019.
Mobile
2019 mobile marketing predictions from industry veterans
Augmented reality will continue to give marketers the ability to layer on data and computer generated graphics on top of video, photographs and day-to-day life through our phones.
— Aaron Strout
SEO
2019 in search: Find your seamlessness
Companies should focus on seamlessness across all channels, consolidate recurring tasks, leveraging data to build personalized experiences and instilling credibility in all aspects.
— Alexis Sanders
Martech
AI, automation and analytics: 3 critical strategies for CMOs in 2019, and beyond
Smart CMOs aren’t concerned about the shiniest new kid on the block or getting the sexiest toys. They’re figuring out a stack with AI-powered tools in all the right places.
— Andy Betts
SEM
Google Shopping is largest growth opportunity for most online retailers in 2019
Brands need to be investing time and resources into feed management and proven campaign optimization tactics like query mapping.
— Andy Taylor
SEM
‘Hey Alexa, how do I get my product visible in Amazon search in 2019?’
When creating content, focus less on optimizing for keywords and more on optimizing for user experience.
— Brittany Page
Martech
Digital marketing in 2019: Here’s where we’re headed this year
With Facebook recently introducing AR ads — following the lead of Snapchat — we have only scratched the surface of what this technology can accomplish.
— Chris Loretto
Martech
3 ways marketing AI will advance in 2019
We’ll see experimental marketers embrace AI across additional programmatic channels, such as radio and direct mail, which will help drive further education, development and adoption across the martech ecosystem.
— David Dowhan
SEM
Shopping ads for the small budget: Here’s what to expect in 2019
I think we will see full integration of Google’s page crawling service into Google Merchant Center by the 2019 holidays. In other words, I think we’ll see the feed begin it’s gasping, final breaths.
— Kirk Williams
Email marketing trends to expect in 2019
To maximize revenue from email marketing campaigns, marketers need to ensure they are sending relevant content to high quality value email subscribers and stop focusing on the total quantity of emails sent.
— Kyle Henderick
Analytics
Want to create better experiences and brand loyalty? Lean on your data
Now more than ever, consumers expect brands to understand them and treat engagements as evidence that they are committed to knowing them better as individuals.
— Nick Worth
Content
10 trends in digital content for 2019: Management is vital to success
Forward-thinking organizations will take full advantage of AI to learn behaviors around supporting and automating collaboration for various users and their unique content needs.
— Rick Jones
Martech
Evolution of ad tech in 2019: Streaming services and content ownership
Pros who understand digital media and programmatic advertising are already sought after, and the opportunities that will be created by Amazon’s HQ2 will only turn up the heat in the fight for talent.
— Rob Rasko
SEM
Are ad-supported tiers too much temptation for Netflix or Prime Video to resist?
Netflix would have to build an ad business from scratch, but it has already built one of the most sophisticated internal digital marketing teams and is one of the country’s largest advertisers.
— Ryan Kelly
4 1/2 predictions for marketers in 2019
Marketers must get smarter about how we explain and implement and do things in a scalable way instead of buying a technology that just allows us to check a box in our reports to the directors of our companies.
— Ryan Phelan
Martech
Hacking and phishing will increase in 2019: What digital marketers need to know
Most of what we do on mobile devices is snappy and instinctive. So if a notification looks genuine, we only occasionally verify whether it could be a fake.
— Sam Bocetta
Paid Social
Paid social requires sharpening your blade in 2019
As the paid social avenues have grown, diversified and stumbled, there’s a growing awareness among advertisers about the perils of relying on last-click attribution.
— Susan Wenograd
SEO
New ways to approach SEO in 2019: Accountability and customer experiences
Consumers are not only looking to identify a product or service to meet their needs, they’re using search to learn everything they possibly can.
— Jim Yu
Analytics
Data ownership is shifting so enterprises are stepping up their tech game
Dynamic advertising media that addresses every user in a personalized way will increasingly liberate us from the same boring banner used in programmatic in the coming year.
— Julian Baring
B2B
5 predictions for B2B marketing in 2019
By integrating technologies such as CRM, marketing automation, and ABM platforms, marketers can start to share data across these applications.
— Peter Isaacson
ABM
Planning for 2019: Can’t-fail ingredients for tastier ABM
If it’s going to require too much training for your team to experience the value, you’re looking at a non-starter.
— John Steinert
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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