10-Year-Old “Karissa The Destroyer” Punks Gamers In Marketing Stunt

We’ve seen many a marketing stunt in our time and, done well, they never get old. After all, what’s more fun than getting a bunch of people to believe something that’s not actually true and then revealing it all? Especially when it involves a cute, ten-year-old girl who is a gaming prodigy. Or so everyone […]

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We’ve seen many a marketing stunt in our time and, done well, they never get old.

After all, what’s more fun than getting a bunch of people to believe something that’s not actually true and then revealing it all? Especially when it involves a cute, ten-year-old girl who is a gaming prodigy. Or so everyone thought.

Earlier this month, GameStop, working with The Marketing Arm/TMA Entertainment, set up a stunt in a California store which pitted ten-year-old Karissa, who became known as #KarissaTheDestroyer, against some of the best gamers in the area.

Complete with age appropriate wise-assitude, Karissa took down one gamer after another as onlookers couldn’t believe what they were watching.

https://youtu.be/MQ_NF8sgN0I

Of course, the whole thing was a stunt, and last Friday, a campaign video revealed the fact that pro gamer Liquid’KDJ was actually behind the controls. The reveal video is approaching 750,000 views.

https://youtu.be/LiyVsXqg4KU

Over the course of the stunt, many questioned the validity of Karissa’s game playing skills and Gawker’s gaming site, Kotaku, prior to the stunt being revealed, had this to say:

[blockquote]Some have taken to Reddit and Smash Boards to express their disbelief of her skills, saying that she may be some bizarre form of guerilla marketing. Commenters have noted that she takes her hand off the controller for a moment and yet her character keeps attacking. Others have pointed out that maybe the attack animation has already begun so there’s no reason to cry foul. The fact that she is also a small time actress has also pushed towards the “It’s all a stunt” theory.[/blockquote]

And, of course, it was a stunt. But it sure had people going for a couple of weeks. And it seems Karissa herself — a budding actress — is also quite pleased with her work.

https://twitter.com/kkbannister/status/536193892308090882

The stunt was MC’d by Smash Bros. gamer Apex D1 who kicked things off with this tweet:

Apex D1 was not completely in on the stunt having been brought in only as an MC. Sadly, he received some heat from those who, shall we say, do not possess much of a sense of humor. He shot back:




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About the author

Steve Hall
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Steve Hall is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.

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