Performance marketing
MarTech is your source for performance marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Reddit’s new ‘Trending Takeover’ ad unit lets brands appear on top of Popular feed, Search tab
Launched Monday, the new ad unit has a campaign life of 24 hours and is designed to align brands with the most popular and relevant trends of the day.
Everything marketers need to know about BIMI: The latest email standard
The latest update to email authentication being called “DMARC 2.0”. Here’s what you need to know to get your email program in shape for BIMI.
The data behind incrementality on Amazon
The key to driving incremental sales combines segmented bidding strategies, contextualizing ACoS metrics and proper campaign structure.
Soapbox: Let’s prove to Star Trek Picard that ads don’t have to annoy
We should aim to find ways to garner high conversion rates without always relying upon gimmickry.
Majority of consumers want standards and tougher action against review fraud
Survey finds U.S. consumers want severe financial penalties for retailers that don't protect review integrity.
Rethinking emotion in marketing to deepen engagement
Changing your approach to emotional marketing can help you create a stronger connection with your audience.
MarTech Minute: Hootsuite’s new listening tool, Heymarket adds Apple Business Chat, more
A quick round up of the latest marketing technology news and announcements.
TikTok vs. Snapchat: A guide for marketers
A look at the key differences between Snapchat and TikTok.
Enter the 2020 Search Engine Land Awards — it’s your turn to win!
Categories range from small business SEM to enterprise-level SEO to Search Marketer of the Year and so much more!
Email martech consolidation shows just how important deliverability is
Email marketers need better insights — and vendors are acquiring products and talent to meet their growing demands.
Fake and inaccurate reviews driving billions in ‘wasted’ consumer spending [Report]
Roughly 90% of adult internet users rely on reviews, but with growing awareness of fraud and manipulation.
Soapbox: Brand authority is the most underrated marketing goal
A customer will nearly always choose a brand they’ve consistently seen as an authority over a brand that impressed them once.
Amazon and digital commerce top traditional retailers in satisfaction scores
However most "internet retailers" in the study also operate brick-and-mortar stores.
TikTok, the internet’s shiny new toy
Problems abound when it comes to monetizing TikTok in any sort of substantial way.
MarTech Minute: DocuSign buys Seal Software, Sidecar updates, Intercom’s Resolution Bot
A quick round up of the latest marketing technology news and announcements.
Amazon search ads: How to advertise on Amazon — profitably
Strategies to ensure your ad campaigns stay in the black as advertising on Amazon gets more competitive.
Social shorts: Shopify joins Facebook’s Libra, Snapchat’s advanced AR capabilities, TikTok tests bio URLs
The social media marketing week in review: A round up of news and announcements you may have missed.
Valimail to offer free DMARC monitoring solution to domain owners
DMARC is a required industry-standard for brands that want to implement the new BIMI standard.
Stories are coming to LinkedIn
The platform is finally giving in to the trends of its social counterparts.
The MarTech Minute: Acast Marketplace for podcast ads, Validity buys 250ok, more
The marketing technology week in review: A round up of news and announcements you may have missed.
Uber’s new digital OOH unit brings location-targeted ads to car-top screens
Suddenly, the market for programmatic taxi-top advertising is accelerating.
Is personalization, ID resolution worth risking customer trust?
As privacy regulations continue to expand and ad blocker usage grows, marketers are being forced to reconsider how they track and target users.
Facebook prohibits mobile app advertisers from using device-level data
The update underpins Facebook's efforts to contain user data – but it's a concerning signal to advertisers.
Why ecommerce companies need to build shipping costs into prices
Including the price of shipping into products can help manage expectations of consumers, avoid buyer reluctance and increase revenue.
Consumers like their digital commerce to be mobile, social and personal — with a side of Amazon
Being an online retailer is harder than ever, with more opportunities but also more channels and risks.
Vimeo Create launches to give SMBs access to video marketing tools
SMBs can create, save and share videos for $20 a month.
3 tips for optimizing paid social campaigns for seasonality
How retailers can make their seasonal social ad dollars go further.
Dun & Bradstreet launches in-market audience targeting for B2B marketers
The company claims the new solution will help marketers pinpoint richer buying signals from customers who are ready to buy.
BlueVenn adds native email component to its CDP platform
The customer data platform is now rolling out "built in" email marketing capabilities.
Microsoft Edge adds Safari’s ITP rules so video, comment embeds on your site can function more easily
Support means embedded third-party widgets like YouTube and Facebook will work in the Chromium-based browser regardless of TLS.
Social shorts: Facebook launches Pinterest lookalike app, Instagram tests ‘Latest Posts’ feature, Snapchat could be getting a new look
The social media marketing week in review: A round up of news and announcements you may have missed.
The MarTech Minute: OneTrust raises $210 million, Tapad partners with Gimbal and more
The marketing technology week in review: A round up of news and announcements you may have missed.
How to tackle rising Facebook CPAs
Madeline Fitzgerald of 3Q Digital offers tips for making the algorithm work in your favor.
How digital commerce marketing is reshaping search, marketplaces and social
Marketing executives from Proctor & Gamble and Under Armour talked SEO, customer experience, and the influence of D2C.
Ecommerce category pages outperform product detail pages in SERPs
New data finds category page optimization is a valuable area to prioritize to boost your organic search rankings and traffic.
InVideo’s AI-powered editor automates video creation process
The DIY video editing tool is available via subscription rates from $10 to $30 per month.
Introducing the Periodic Table of Digital Commerce Marketing
Packing an astonishing amount of information into an easy-to-digest visual, it's well worth the download.
Are Twitter Stories coming? The company buys Stories app developer Chroma Labs
The Chroma Stories app offers filters and templates to create content on Instagram, Snapchat and other social platforms.
Vast majority of Amazon advertisers plan to spend more on ads again this year
Specialized Amazon marketers and paid search marketers are most likely to be managing campaigns on the platform, our survey found.
An agency veteran goes in-house to help build and lead a new PPC team
T-Mobile's Natalie Barreda shares insights on bringing PPC in-house -- and advice for building strong agency relationships.