Performance marketing
MarTech is your source for performance marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!
Summer Olympics postponement further shakes 2020 ad spending expectations
The postponement will impact digital as well as TV ad spending plans.
9 of the best SEO tools you can try for free
Free trial is a great way to get acquainted with pricey SEO software. So here's a list of SEO tools you can try out before spending money.
Google intros open testing ads, new asset reporting and more for App campaigns
The slate of ads and analytics features specifically aimed at mobile gaming marketers will roll out over the coming weeks.
MarTech Minute: RevTrax offers free data services solution, Nuvi’s latest social tools
A quick round up of the latest marketing technology news and announcements.
Everything you need to know about B2B Marketing Automation
Maximizing your work-from-home hours with martech research? We've got you covered.
Social shorts: Automated content reviews temporarily in place for YouTube, Twitter; Instagram tests ads on IGTV
The social media marketing week in review: A round up of news and announcements you may have missed.
MarTech Minute: PubMatic launches Audience Encore, Domo’s new no-code solution
A quick round up of the latest marketing technology news and announcements.
WPP wants to train 50K employees on AI. Here’s how they plan to do it.
CTO Stephan Pretorius lifts the curtain on the holding company's large-scale training plans and sheds light on how his team is able to break down barriers across business units.
Yelp sees huge decline in restaurant demand, offers $25MM relief package
Yelp is seeking to become a hub for "virtual local businesses" during the coronavirus outbreak.
Coronavirus: Emarketer lowers global ad spend projections for 2020
The revised model assumes business will bounce back in the second-half of the year -- and that the Summer Olympics will go on.
COVID-19 checklist for businesses: How to manage your online presence and keep customers updated in a time of crisis
Use your local business profiles, website and Schema markup to provide the latest information to those searching for your business.
MarTech Minute: Demandbase expands features, Simpli.fi adds attribution capabilities
A quick round up of the latest marketing technology news and announcements.
The cross-channel stress test – election year communications
Context is everything when you consider messaging a recipient through multiple sources, given the individual nuance of each channel.
Pro Tip: How to develop a content calendar that’s relevant with creative leeway
Using this three-step process to identify your audience and topics, you can quickly and effectively publish content that is relevant to each target audience.
Amazon could win big in the post-coronavirus retail economy
The company said it was hiring 100,000 new employees to meet increased demand.
A look at Google’s recent COVID-19 related policies in search
It’s critical for all search engines to pull together to thwart bad actors and provide accurate information consumers need during a crisis.
Using location data to track coronavirus: An opportunity and tremendous risk
The information could be used to map the spread of the infection and predict where outbreak clusters might happen next.
Sellers start feeling the strains on Amazon’s fulfillment systems
The company has halted shipments of non-essential items to its warehouses and stopped most of its ads on Google.
LinkedIn rolls out Conversation Ads, aimed at to improving personalization in messaging
The new format will be rolling out in beta to all advertisers over the next few weeks.
Criteo pivot hints at ad tech’s future in a regulated, cookie-free world
The company's new Traffic Generation solution uses first-party data to drive engagement for upper-funnel campaigns.
Is your martech stack missing an enterprise SEO platform?
Here are a few questions companies should ask themselves before exploring a purchase.
YouTube to automate more video reviews in light of staffing challenges caused by coronavirus
YouTube will temporarily implement more automated reviews, which could cause unwarranted removals.
COVID-19 and corporate social responsibility in search engine marketing
Audit your prospecting tactics and targeting to put thought behind how to minimize COVID-19’s effect on your typical marketing traffic.
Social shorts: TikTok’s new ‘Transparency Center,’ VSCO rolls out new video tool, YouTube allows certain coronavirus ads
The social media marketing week in review: A round up of news and announcements you may have missed.
Martech brands offer breaks, new tech for businesses to manage coronavirus impact
The content management platform Box is offering a free version of its Business plan and Alibaba has rolled out an ecommerce solution for retailers.
Facebook tests program that lets users link brand loyalty accounts to earn, see rewards in the app
Sephora is one of the initial test partners for the new program.
Compassionate to cringeworthy, brands navigate the COVID-19 messaging minefield
All marketing now is being done against the backdrop of the pandemic.
MarTech Minute: Hootsuite data comes to Oracle Eloqua, Valassis’ new CTV solution
A quick round up of the latest marketing technology news and announcements.
Snapchat debuts Lens Web Builder to create AR campaigns in minutes
It's Snap's latest move to make the format more accessible by reducing the friction of buying and producing AR campaigns.
Coronavirus and ecommerce: It’s complicated
While online shopping may benefit in the short term, supply chain issues and uncertain consumer demand could dampen the ecommerce outlook.
Your abandoned-cart email program is valuable to your bottom line, don’t neglect it
To optimize your abandoned-cart program, the voice and tone needs to be consistent with your brand voice across every other touchpoint.
Vox Media’s new ad network connects advertisers to local media audiences
Concert Local is extension of Concert, Vox Media's publisher-led programmatic ad platform.
MarTech Minute: Jivox partners with Criteo, Outbrain’s new reporting options
A quick round up of the latest marketing technology news and announcements.
Most site content (69%) not seen by customers and prospects, study finds
Other benchmarks include mobile visits, conversions by device, paid vs. organic traffic and visits before conversion.
Coronavirus disrupts search, digital ad budgets
With ad spend expected to fall in many sectors, media buyers share what they're seeing on the ground.
Building top-funnel content to influence bottom-funnel pages (with real example)
Each page on your site should have a purpose, and if you are strategic, your pages can support one another and your overarching business goals.
MarTech Minute: Pipedrive buys Mailigen, Coveo launches CX tool
A quick round up of the latest marketing technology news and announcements.
Coronavirus creating disruption, uncertainty for digital marketing ecosystem
13 digital marketing veterans weigh in on the potential impact of the virus.
How will ads in iOS push notifications change mobile marketing?
It represents a big opportunity for some publishers but proceed with caution.
MarTech Minute: New report details DMARC results, Adobe adds integration with Gmail
A quick round up of the latest marketing technology news and announcements.