Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech

Processing...Please wait.

MarTech » Digital Transformation » MarTech Today: Salesforce’s Customer 360 and Einstein Voice, & Thunder’s ‘people-based ad server’

MarTech Today: Salesforce’s Customer 360 and Einstein Voice, & Thunder’s ‘people-based ad server’

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: With Customer 360, Salesforce brings a single customer view to its B2C side Sep 25, 2018 by Barry Levine Now available in a private pilot, it offers a ‘federated solution’ that […]

Barry Levine on September 26, 2018 at 9:00 am | Reading time: 3 minutes

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

  • With Customer 360, Salesforce brings a single customer view to its B2C side
    Sep 25, 2018 by Barry Levine
    Now available in a private pilot, it offers a ‘federated solution’ that ties existing silos of data into one profile and ID.
  • Feds call for public comments on US privacy legislation ahead of Wednesday’s Senate hearing
    Sep 25, 2018 by Robin Kurzer
    Google and IAB have both presented frameworks as industry groups lobby for business-friendly data privacy legislation.
  • Thunder announces first ad platform using LiveRamp’s entire identity graph for personalization, measurement
    Sep 25, 2018 by Barry Levine
    The creative ad platform/server now describes itself as the only ‘people-based ad server’ covering LiveRamp’s hundreds of millions of profiles.
  • Join us next week at MarTech for expert-level strategies and insights
    Sep 25, 2018 by Scott Brinker
    Aligning marketing, technology and management is essential to your company’s success. And getting everyone on the same page, moving at the same pace, is tricky. Attend MarTech® for the perspectives, frameworks and best practices you need to deliver exceptional results for your organization. MarTech is coming to Boston next week — October 1-3 — and […]
  • Salesforce, Apple partner to spur mobile enterprise development
    Sep 25, 2018 by Robin Kurzer
    Salesforce is redesigning its iOS app and launching an SDK and training program for developers.
  • Salesforce launches Einstein Voice for ‘conversational CRM’
    Sep 25, 2018 by Greg Sterling
    Einstein Voice is a speech UI for Salesforce and a new voice bot platform for Salesforce customers.
  • Conductor CEO Besmertnik discusses vision of ‘ethical marketing’
    Sep 25, 2018 by Greg Sterling
    To win as a marketer in the long term, you have to ‘remember the people on the other side of the screen,’ he says.

From Marketing Land:

  • Salesforce, Apple partner to spur mobile enterprise development
    Sep 25, 2018 by Robin Kurzer
    Salesforce is redesigning its iOS app, launching an SDK and training for other businesses.
  • Snapchat partners with Amazon to let users shop from pictures
    Sep 24, 2018 by Amy Gesenhues
    Via a new visual search feature, users can Snap a picture of a product or bar code and use the image to find the product on Amazon.

From Around The Web:

  • What Marketers Need to Know About Neuromarketing, CMS Wire
  • How will AI technology affect the future of marketing? Silicon Republic
  • 4 Ways Marketers Can Achieve Personalization at Scale, AdWeek
  • Google uses AI to make AMP Stories, Google Images, and video search better, VentureBeat
  • Clicktool Announces Release of its Beta Marketing Analytics Software, Benzinga

New on MarTech

    Webinar: The key to email marketing success
    The FTC weighs in on customer data privacy
    Whatever happened to customer journey orchestration?
    The latest jobs in martech
    B2B buyers are much more concerned about a company’s values than the general public

About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Related Topics

Digital Transformation

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Tracking Growth From Organic Search

Beyond the Buzzword: Transform Digitally to Drive Organic & SEO Growth

Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand

See More Webinars
Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

The CMO’s Formula To 3x Your Digital Marketing Campaign Results

See More Whitepapers
Search Our Site

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.