Genie is a step beyond the Salesforce CDP
Genie represents a rethinking of Salesforce's approach to customer data.
Salesforce
Salesforce is the world’s No. 1 seller of customer relationship management (CRM) software. Its applications help revenue teams manage data for their sales, customer service and marketing efforts.
What is Salesforce?
For marketers and marketing technology professionals, the most familiar Salesforce applications include Salesforce Marketing Cloud, Salesforce Customer Engagement and Customer Data Platform.
These applications help identify prospects and customers to target with campaigns and help marketers conduct outreach and track the results. Because Salesforce applications are popular with sales teams, many marketing organizations use Salesforce applications for customer support and marketing in order to maintain consistency and make integrations easier.
Why we care about Salesforce
Salesforce is a dominant vendor in the martech and sales tech landscape. Thousands of applications are built on the Salesforce platform by independent software vendors and are available through its AppExchange marketplace.
Countless martech and revenue operations professionals build a career around being a Salesforce administrator. The company’s Trailblazer community provides education for Salesforce administrators, developers and users. And its Dreamforce event attracts thousands of users and partners annually, making it one of the largest gatherings in the industry.
Don’t miss out on Salesforce news! Get MarTech delivered daily to your inbox. Subscribe for free!
Salesforce news
Customer relationship management (CRM)
Salesforce unveils features to boost automation for marketing and sales
Marketers can create and share segments with CDP, enhance them with additional account attributes and activate engagement across channels
Salesforce launches pilot NFT cloud
Plus multiple enhancements to Commerce Cloud and Marketing Cloud, including a Commerce Marketplace.
Salesforce partners with TikTok for social commerce
Salesforce Commerce Cloud adds booming video platform TikTok to its battery of sales channels.
Salesforce releases new conversational and identity resolution features for service and marketing clouds
Integration with AWS Contact Lens brings advanced transcription and real-time sentiment analysis to Amazon Connect customers.
Salesforce talks about remote working and events in its earnings call
Salesforce co-CEO Marc Benioff gave a look into how enterprises and B2B marketers are transforming at this stage of the pandemic.
What a Salesforce NFT cloud service could mean for marketers
Marketers could gain more utility in their NFT efforts if it hooked into their CRM or CDP.
Google, Salesforce and others develop security baseline
A Minimum Viable Secure Product standard is designed to introduce a uniform security baseline when evaluating vendors and products.
DocuSign will be available in Salesforce’s Slack in 2022
That's one of a number of announcements expanding Salesforce's strategic partnership with DocuSign.
Salesforce Service Cloud updated with AI-powered workflows
Recent acquisitions of Slack and Servicetrace appear to be paying off.
More downtime for Salesforce
Users experienced outages or lag in loading for much of today.
Salesforce announces enhancements to Digital 360
Product announcements from today's Salesforce Connections.
Salesforce updates its CDP: Friday’s daily brief
Plus privacy-focused changes from Google Ads
Salesforce introduces new AI-driven ABM capabilities
Marketing and sales will now be able to target campaigns at accounts, not just individual contacts at account
Salesforce signs agreement to acquire Slack
In a reported $27.7 billion deal, the CRM giant picks up the popular chat platform.
Salesforce reinvents its flagship conference as Dreamforce To You
Salesforce CMO Stephanie Buscemi reveals the thinking behind this year's event.
Salesforce makes latest move in CDP race
360 Audiences, Salesforce's CDP, is finally set to launch this month.
Release Notes: Salesforce announces innovations for uncertain times
The latest enhancements to the suite respond to the current business environment.
MarTech Minute: Salesforce rolls out new commerce tools, Adobe adds Predictive Audiences
A quick round up of the latest marketing technology news and announcements.
MarTech Minute: Salesforce to launch ‘return-to-work’ readiness hub, new tools from CabinetM, Widen
A quick round up of the latest marketing technology news and announcements.
MarTech Minute: Free Airtable Pro for humanitarian causes, Salesforce sunsets 3 features
A quick round up of the latest marketing technology news and announcements.
Salesforce to buy Vlocity for $1.3 billion
Tuesday's earnings call went beyond finances as Salesforce officials announced changes to its leadership team and details of its latest acquisition.
Salesforce buys Evergage CDP platform to boost real-time personalization capabilities
The acquisition is more about Salesforce's ability to deliver personalized interactions than its entry into the CDP space, says one industry insider.
Salesforce updates Commerce Cloud, rolls out Einstein AI dashboard, Order Management platform
Salesforce Order Management aims to offer a single view of fulfillment and customer support experiences.
Salesforce reports 33% YoY growth in third-quarter results
Salesforce co-CEOs Marc Benioff and Keith Block discussed how partnerships have fueled the company's growth – and benefitted customers.
Salesforce names Microsoft Azure as public cloud provider for Marketing Cloud
The expanded partnership between Salesforce and Microsoft also includes plans for new integrations to connect its Sales and Service clouds with Microsoft Teams.
Salesforce launches hybrid Content Management System built to integrate with other platforms
Users will be able to distribute content created on the CMS to third-party sites, experiences, or mobile apps via Salesforce's headless APIs.
The MarTech Minute: Salesforce AppExchange launches suite of partner-built solutions, Software AG releases new Marketo Engage Connector
The marketing technology week in review: A round up of news and announcements you may have missed.
Lytics launches Salesforce Marketing Cloud integration for customer journeys
With the new integration, users can view customer insights and execute campaigns between Lytics and Salesforce Marketing Cloud.
Salesforce adds AI, interactive components to its email platform
The company is expected to pilot the newly integrated capabilities starting in early 2020.
Salesforce’s Datorama brings no-code approach to data
The new features are expected to help marketers create consistencies across their data for better analysis and data visualization.
Performance degradation affecting Salesforce clients
The technology giant is providing regular updates as it works on addressing the issue.
The MarTech Minute: Salesforce adds Einstein Search, Tealium launches machine learning for CDP
MarTech Minute briefs always appear first in our daily newsletter throughout the week. The following is our compilation of the past week’s briefs from those newsletters
The MarTech Minute: HubSpot’s newest solutions, Bloomreach and Salesforce launch search connector, DialPad reveals new AI for Uberconference and more
MarTech Minute briefs always appear first in our daily newsletter throughout the week. The following is our compilation of the past week’s briefs from those newsletters.
Salesforce asserts its position in CDP space, reports another record quarter
Salesforce co-CEO Marc Benioff shared vision for Customer 360, Einstein and AI and the company raised FY20 revenue guidance.
The MarTech Minute: Salesforce wraps up Tableau acquisition, Nike acquires predictive analytics platform
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Salesforce enters agreement to acquire ClickSoftware
ClickSoftware will be added under the Salesforce Service Cloud after the deal is finalized this fall.
The Martech Minute: Sitecore’s new content marketing solution, Salesforce expands footprint into China
The martech week in review: News and announcements in marketing technology this week that you might have missed.
The MarTech Minute: Adobe teams up with Merkle, Sitecore releases new Salesforce capability
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Salesforce Marketing Cloud brings Einstein AI capabilities to email marketers
Automation and machine-learning analytics features are now available for email.