Marketing management
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What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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3 ways to turn tariff turmoil into marketing gold
Economic upheaval requires strategic marketing reinvention. Here's how to ensure your brand is cool and collected in stormy times.
Misinformation is exploding, and your brand is next
What you need to know to protect yourself and your company from falling prey to misinformation.
Crumbl’s legal trouble shows the risks of shortcut marketing
Crumbl faces a $24 million lawsuit for using unlicensed music on TikTok. Here's how to avoid the same mistake.
Why the future of marketing depends on a smarter MOps function
Technology is transforming MOps into a strategic powerhouse. Learn what this means for your team and organization.
CMOs brace for cuts as marketing budgets stay flat
Gartner survey finds CMOs trying to squeeze more out of their budgets by having fewer employees rely more on AI.
Overcoming fear of better options in martech decisions
From CDPs to UX testing, FOBO can stall martech progress. Here’s how to address it and keep your tech stack agile.
Integration isn’t a martech problem, it’s an organizational one
If your integration “works” but customers still suffer, the issue isn’t technical. It’s structural and solvable.
Marketing artificial intelligence (AI)
Martech Landscape 2025: Growing, shrinking and reshaping all at once
The new normal in martech is tools, AI adoption and stack architecture all going through seismic shifts at the same time.
10 insights for marketing and MOps leaders from the State of Martech 2025 report
There are now 15,384 tools in the martech universe, but the bigger news is how these tools impact marketing organizations.
Could AI be what finally aligns marketing and sales teams?
Marketing says sales drops the ball. Sales says the leads are junk. AI might finally end the blame game.
The most effective influencer campaigns are built on fit, not fame
Explore the disciplined approach behind today’s most successful influencer campaigns — built on insight, alignment and results.
The 7 habits of highly effective people is a blueprint for the Positionless Marketer
The habits that build personal excellence now essential for Positionless Marketers empowered to do anything and be everything.
How marketing’s broken promises are sinking your renewal rates
Contract renewals reflect your marketing's truth. If your story breaks, customers walk. Here's how to fix the gap and boost retention.
5 suggestions for moving beyond MQLs
MQL is more disinformation than data. Uncover why it fails and how to build smarter, more accurate go-to-market strategies.
If your value prop sounds like everyone else’s, you’ve already lost
Here's how to pressure test your value proposition and craft messaging that converts.
Brand trust is the most valuable asset your company owns
Trustworthy brands deliver on promises and live their purpose. See how authenticity and transparency boost consumer confidence.
How LinkedIn rewards tribal loyalty over truth
Professional silos are thriving on LinkedIn — but in a world of synthetic intelligence, tribal expertise is a liability.
When clients assume your best work was done by AI
Your best copy might sound like AI to clients. See why creative value is under pressure and what it means for agencies.
Digital transformation begins when tradition meets innovation
Legacy sectors are finding their digital voice and building cross-generational teams to drive the future of work.
Brand safety is BS (until it’s not)
People trust people, not press releases. Build a brand that speaks with purpose — and earns loyalty before the storm.
Should creative operations report to creative or MOps?
Creative ops is at a crossroads. Learn how reporting structure influences innovation, alignment and the strategic value of in-house teams.
Why mindset, not just tech, defines AI success in marketing
AI changes everything — especially making decisions, learning and leading. Here's how to shift from optimization to reinvention.
Marketing artificial intelligence (AI)
What, exactly, is a ‘full-stack marketer?’
Does the 'stack' in 'full stack' refer to tech or marketing skills? And does it even matter?
Salesforce bets AI agents can solve business leaders’ struggles with data
Salesforce shared a report on how business leaders struggle with data before introducing AI agents for Tableau as a response.
These are the challenges and barriers impacting your martech stack
We’ve got four ways to consume the 2025 State of Your Stack report, and none of them require a registration.
The strategic rise of the marketing analyst in the age of AI
Marketing analysts are evolving from report builders to strategic advisors. Uncover how AI, automation and data democratization are redefining their roles.
How to prove the value of brand marketing without sacrificing ROI
You can double down on performance marketing, but you'll wind up spending more for less if you skip brand-building.
Marketing artificial intelligence (AI)
What genAI means for your marketing skills
GenAI is on the rise, but many teams still lack clear policies. This survey shows how AI use and governance vary across marketing functions.
Canva’s Visual Suite upgrade unifies campaign planning and creation
The upgrade puts design and productivity tools in one platform, making it easier to create, execute and monitor campaigns.
In a world of tariffs and turmoil, marketing’s insight is a superpower
CFOs never waste a good crisis, and neither should marketers. Here's how to protect your budget and use VOC to grow customer loyalty in a hard time.
Marketing artificial intelligence (AI)
What AI means for the future of agency-brand partnerships
Workflows are changing. Expectations are shifting. But agency value? Still strong — if both sides are ready to evolve.
7 reasons your conversion metrics look great — but your sales don’t
Your marketing may look successful, but are those clicks turning into sales? Avoid top-of-funnel pitfalls and focus on driving real ROI.
How tariffs impact retail sales and ad spending, and why 2025 might be different
Advertisers are worried tariffs will take a bite from their budgets. What does recent history have to say?
How smarter measurement can fix marketing’s performance trap
Marketing’s obsession with short-term wins has created a “doom loop” of diminishing returns. Here’s how to break free.
This is what your CMO is facing. How can you help?
CMOs are too often the odd executive out in the C-suite. Can their teams help them improve their standing?
Why your marketing isn’t working — and how an audit can help fix it
A well-executed audit is the first step to building a marketing strategy that works. Here’s how to do it effectively.
5 ways to help your B2B organization succeed with AI agents
More AI agents are coming, and your team needs to be planning for it right now. A new report from Forrester offers guidance for marketing leaders.
Does your team struggle to evaluate creative ideas? You’re not alone
Research found marketers and agencies lack pride in their work and don’t feel the quality is improving. What’s going on here?
The secret to smarter, faster marketing decisions with AI
AI isn’t replacing human decision-making — it’s enhancing it. Learn how to use it for better, data-driven choices.
Why brand-owned communities are the future of growth
Stop relying on platforms you don’t control. Own your audience, protect your reach and build a community that lasts.