It's time to prepare for using Event-Based Analytics to evaluate the digital customer journey.
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Once you have determined that a call analytics platform makes sense for your business, setting up demos is a likely next step. Use these questions to help get the most out of them.
More marketers are evaluating these tools to help to navigate and better understand increasingly complex customer journeys.
More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses.
Though call analytics platforms offer a host of benefits, it's important to look at internal processes, training needs, pricing and more before making the purchase.
What is call analytics software and how is AI giving marketers more power to measure inbound call data?
The ability to track calls is a core use case of call analytics technology. However, advances in machine learning and artificial intelligence (AI) are driving more sophisticated applications.
Marketing automation platforms are at the center of high-performing marketing teams, so decisions on purchasing or replacing one should be well thought through.
Disconnected marketing campaigns are doomed to fail. Here are some ways to identify and address these issues.
Make sure your organization understands how it will not only use attribution and predictive analytics, but also how it will measure success.
Amobee and IRI offer CPG retailers a way to leverage their purchase and loyalty data in the bid decisioning process.
measure success and being able to identify where you are looking for improvements, are all critical pieces in deciding on a customer journey analytics tool.
These platforms can provide marketers with valuable insights into how to better allocate their resources.