Adopting a customer journey platform that gathers, visualizes and analyzes data across all of your customer touchpoints can improve revenue and customer relationships.
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Gauging the relative success of each of your marketing tactics is important no matter which way the economic winds are currently blowing.
While the pandemic made cost a major factor, marketers did hold back on replacing key elements of their marketing technology stacks.
As customers expect better, more unified experiences on multiple devices, these solutions help marketers meet the challenge.
The relentless pace of change in search challenges search engine optimization professionals, but tools are evolving to help.
At a time when there's more scrutiny on marketing budgets, attribution solutions are helping eliminate waste and justify spend.
These solutions from Google Ads attempt to preserve user data while ensuring that search marketers have the best information to improve and adjust their campaigns.
The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data controls.
Organizations are putting more emphasis on hiring data experts as the pandemic brings more customers into digital experiences.