Data
Who’s a marketer anyway?
When it comes to successful marketing campaigns, creativity and technology go hand in hand.
Marketing Analytics
Marketing Analytics news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful marketing campaigns.
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Data
Google Analytics 4 or bust: Will you stay or go?
Marketers have two options: Make the switch or seek alternative analytics platforms.
Data
Everything is measurable in marketing
Leadership must commit the time, people and resources to measure what they ask for.
Marketing Management
How marketers can measure success
Marketers can show how their actions contribute to certain outputs as long as they're committed to measuring their work.
Performance Marketing
Why marketing attribution is both a challenge and a necessity
While some are skeptical about the attribution narratives derived from touchpoint data, others insist that measuring marketing is a must.
Digital Transformation
Getting back to basics: Marketing ROI
CMOs need to be accountable. That means knowing how to measure the outcomes of marketing spend.
Customer & Digital Experience
Study finds iOS 15 is inflating email open rates
Mail Privacy Protection feature marks emails as opened whether or not a person looks at them
Marketing Management
Google to end Universal Analytics in 2023
Users will have to adopt Google Analytics 4 which doesn't rely on cookies
Marketing Operations
The evolution of digital analytics and marketing
It's time to prepare for using Event-Based Analytics to evaluate the digital customer journey.
Performance Marketing
Gannett ad mishap highlights concerns about programmatic advertising
Ads ran on the wrong websites for nine months before being caught by researchers
Customer & Digital Experience
Only 11% of CMOs say they have achieved digital transformation goals
Skill shortages, incompatible technologies and inadequate data are biggest roadblocks to success
Data
37 questions to ask call analytics vendors during the demo
Once you have determined that a call analytics platform makes sense for your business, setting up demos is a likely next step. Use these questions to help get the most out of them.
Data
DatafuelX launches predictive analytics solutions to improve linear TV and CTV outcomes
Buy-in from publishers and adtech players that aim at merging linear, addressable TV and video.
Customer & Digital Experience
19 questions to ask customer journey analytics vendors during the demo
More marketers are evaluating these tools to help to navigate and better understand increasingly complex customer journeys.
Data
19 questions to ask marketing attribution and predictive analytics vendors during a demo
These platforms can provide marketers with valuable insights into how to better allocate their resources.
Customer & Digital Experience
9 call analytics platforms for marketing teams to consider
More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses.
Data
Does your organization need a call analytics platform?
Though call analytics platforms offer a host of benefits, it's important to look at internal processes, training needs, pricing and more before making the purchase.
Data
What is call analytics software and how is AI giving marketers more power to measure inbound call data?
The ability to track calls is a core use case of call analytics technology. However, advances in machine learning and artificial intelligence (AI) are driving more sophisticated applications.
Performance Marketing
Does your organization need a marketing automation platform?
Marketing automation platforms are at the center of high-performing marketing teams, so decisions on purchasing or replacing one should be well thought through.
Uncategorized
Zefr promises brand safety on TikTok with new AI offering
Zefr’s brand safety and suitability categories are mapped to the Global Alliance of Responsible Media (GARM).