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Marketing Analytics

Marketing Analytics news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.

Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful marketing campaigns.

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Data

Who’s a marketer anyway?

When it comes to successful marketing campaigns, creativity and technology go hand in hand.

Steve Petersen | Mar 24, 2022 at 11:12 am ET

Data

Google Analytics 4 or bust: Will you stay or go?

Marketers have two options: Make the switch or seek alternative analytics platforms.

Henry Powderly | Mar 24, 2022 at 8:17 am ET

Data

Everything is measurable in marketing

Leadership must commit the time, people and resources to measure what they ask for.

Christopher Penn | Mar 23, 2022 at 11:00 am ET

Marketing Management

How marketers can measure success

Marketers can show how their actions contribute to certain outputs as long as they're committed to measuring their work.

William Terdoslavich | Mar 22, 2022 at 9:52 am ET

Performance Marketing

Why marketing attribution is both a challenge and a necessity

While some are skeptical about the attribution narratives derived from touchpoint data, others insist that measuring marketing is a must.

Kim Davis | Mar 18, 2022 at 12:35 pm ET

Digital Transformation

Getting back to basics: Marketing ROI

CMOs need to be accountable. That means knowing how to measure the outcomes of marketing spend.

William Terdoslavich | Mar 18, 2022 at 11:02 am ET

Customer & Digital Experience

Study finds iOS 15 is inflating email open rates

Mail Privacy Protection feature marks emails as opened whether or not a person looks at them

Constantine von Hoffman | Mar 16, 2022 at 12:13 pm ET

Marketing Management

Google to end Universal Analytics in 2023

Users will have to adopt Google Analytics 4 which doesn't rely on cookies

George Nguyen | Mar 16, 2022 at 11:19 am ET

Marketing Operations

The evolution of digital analytics and marketing

It's time to prepare for using Event-Based Analytics to evaluate the digital customer journey.

Alan K'necht | Mar 15, 2022 at 10:24 am ET

Performance Marketing

Gannett ad mishap highlights concerns about programmatic advertising

Ads ran on the wrong websites for nine months before being caught by researchers

Constantine von Hoffman | Mar 14, 2022 at 2:20 pm ET

Customer & Digital Experience

Only 11% of CMOs say they have achieved digital transformation goals

Skill shortages, incompatible technologies and inadequate data are biggest roadblocks to success

Constantine von Hoffman | Mar 10, 2022 at 12:11 pm ET

Data

37 questions to ask call analytics vendors during the demo

Once you have determined that a call analytics platform makes sense for your business, setting up demos is a likely next step. Use these questions to help get the most out of them.

Pamela Parker | Mar 9, 2022 at 10:45 am ET

Data

DatafuelX launches predictive analytics solutions to improve linear TV and CTV outcomes

Buy-in from publishers and adtech players that aim at merging linear, addressable TV and video.

Chris Wood | Mar 4, 2022 at 2:53 pm ET

Customer & Digital Experience

19 questions to ask customer journey analytics vendors during the demo

More marketers are evaluating these tools to help to navigate and better understand increasingly complex customer journeys.

Pamela Parker | Mar 4, 2022 at 11:09 am ET

Data

19 questions to ask marketing attribution and predictive analytics vendors during a demo

These platforms can provide marketers with valuable insights into how to better allocate their resources.

Pamela Parker | Mar 1, 2022 at 3:05 pm ET

Customer & Digital Experience

9 call analytics platforms for marketing teams to consider

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses.

Pamela Parker | Feb 24, 2022 at 2:10 pm ET

Data

Does your organization need a call analytics platform?

Though call analytics platforms offer a host of benefits, it's important to look at internal processes, training needs, pricing and more before making the purchase.

Pamela Parker | Feb 19, 2022 at 3:09 pm ET

Data

What is call analytics software and how is AI giving marketers more power to measure inbound call data?

The ability to track calls is a core use case of call analytics technology. However, advances in machine learning and artificial intelligence (AI) are driving more sophisticated applications.

Pamela Parker | Feb 10, 2022 at 12:46 pm ET

Performance Marketing

Does your organization need a marketing automation platform?

Marketing automation platforms are at the center of high-performing marketing teams, so decisions on purchasing or replacing one should be well thought through.

Pamela Parker | Feb 3, 2022 at 10:15 am ET

Uncategorized

Zefr promises brand safety on TikTok with new AI offering

Zefr’s brand safety and suitability categories are mapped to the Global Alliance of Responsible Media (GARM).

Chris Wood | Jan 24, 2022 at 2:12 pm ET
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