Data
Who’s a marketer anyway?
When it comes to successful marketing campaigns, creativity and technology go hand in hand.
Marketing Analytics news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful marketing campaigns.
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Data
When it comes to successful marketing campaigns, creativity and technology go hand in hand.
Data
Marketers have two options: Make the switch or seek alternative analytics platforms.
Data
Leadership must commit the time, people and resources to measure what they ask for.
Marketing Management
Marketers can show how their actions contribute to certain outputs as long as they're committed to measuring their work.
Performance Marketing
While some are skeptical about the attribution narratives derived from touchpoint data, others insist that measuring marketing is a must.
Digital Transformation
CMOs need to be accountable. That means knowing how to measure the outcomes of marketing spend.
Customer & Digital Experience
Mail Privacy Protection feature marks emails as opened whether or not a person looks at them
Marketing Management
Users will have to adopt Google Analytics 4 which doesn't rely on cookies
Marketing Operations
It's time to prepare for using Event-Based Analytics to evaluate the digital customer journey.
Performance Marketing
Ads ran on the wrong websites for nine months before being caught by researchers
Customer & Digital Experience
Skill shortages, incompatible technologies and inadequate data are biggest roadblocks to success
Data
Once you have determined that a call analytics platform makes sense for your business, setting up demos is a likely next step. Use these questions to help get the most out of them.
Data
Buy-in from publishers and adtech players that aim at merging linear, addressable TV and video.
Customer & Digital Experience
More marketers are evaluating these tools to help to navigate and better understand increasingly complex customer journeys.
Data
These platforms can provide marketers with valuable insights into how to better allocate their resources.
Customer & Digital Experience
More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses.
Data
Though call analytics platforms offer a host of benefits, it's important to look at internal processes, training needs, pricing and more before making the purchase.
Data
The ability to track calls is a core use case of call analytics technology. However, advances in machine learning and artificial intelligence (AI) are driving more sophisticated applications.
Performance Marketing
Marketing automation platforms are at the center of high-performing marketing teams, so decisions on purchasing or replacing one should be well thought through.
Uncategorized
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