B2C marketing
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Google Ads unveils advanced performance planner for YouTube campaigns
Google is also testing a new "Promotions" feature for App Campaigns that can create event-driven promotions tailored for mobile users.
Playable ads and longer campaigns gain traction in mobile gaming
The mobile gaming ad industry has seen only modest growth in recent years, but new strategies gaining popularity among advertisers.
Marketing artificial intelligence (AI)
How brands are using AI in Meta’s Advantage+ campaigns
Meta’s growing roster of AI-powered tools help Tuckernuck and Kitsch scale up creative and discover new customers in time for the holidays.
Marketing artificial intelligence (AI)
Data analysis and market research top list of AI use cases
Marketers seek practical AI applications for campaigns, study finds. And CTV eclipses AI among consumer interests.
Salesforce sees a shorter, more competitive holiday season in 2024
Expect to see very soft growth in onlines sales in the upcoming holiday season — but here are some ways brands can win.
RMN ad spending up 26% but questions remain
The spending increase comes despite fewer brands using RMNs. This may change: 66% expect them to become valuable marketing tools by 2026.
Google adds generative AI insights, shopping ad campaign goals
Google's new tools offer retailers real-time shopping trends, AI-powered insights and automated inventory syncing.
HubSpot experts share tips for successful CRM implementations
Whether you're using HubSpot support or implementing on your own, here are some factors and steps to consider.
Marketing artificial intelligence (AI)
For consumers, AI is the new IoT
There are AI-powered toothbrushes, coffee makers, mattresses, baby monitors and snow blowers. What there isn't: People who want to buy them.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: August 15
Tech companies are spending a lot on ads touting AI, despite more research showing it turns off consumers.
Email marketers sharpen deliverability tactics at MailCon
Experts from Google and across the email marketing landscape offered strategies in the “post-Yahoogle” era.
U.S. considering forcing a Google breakup
Could Google be broken up in the not-too-distant future? Could the U.S. government force a sale of Chrome, Android or Ads?
IAB releases updated IAB Diligence Platform
The platform, powered by Safeguard Privacy, will keep the adtech industry current on privacy compliance.
Google rolls out new features for Local Service Ads
One new feature is designed to increase ad engagement and rankings, while the other provides greater budget controls.
Retail media networks and advertisers going from guesswork to growth
CVS, Albertsons, dentsu and EssenceMediacom weigh in on measurement standards and opportunities as RMNs mature.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: August 8
Consumers are really, really not impressed with AI, consistently preferring products that don't mention AI over those that do.
Google phasing out Smart Campaigns in favor of Performance Max
Google's shift from Smart Campaigns to Performance Max signals a major push toward AI-driven, cross-platform advertising solutions.
What the Google antitrust ruling could mean for advertisers
Changes in technology and consumer behavior make this the perfect moment for companies that want to challenge Google's dominant market position.
Aflac’s approach to Gen Z engagement
How the widely-recognized insurance brand promotes omnichannel engagement for Gen Z and the rest of us.
Why Google lost: The DoJ’s case in 11 slides
Here is what you need to know about the Google antitrust case from the Justice Department's closing presentation.
Google Ads hit by major reporting glitch, exposing competitor data
Competitors' sensitive information is being exposed to advertisers while key reporting tools and product management features are inaccessible.
Amazon digital ad revenue up 20% in 2nd quarter
The company booked $12.77 billion in ad revenues for the quarter, thanks in part to adding advertising to Prime Video offerings.
Experian rolls out retail media network solution
Identity resolution plays an important role in proving RMN value while remaining transparent and privacy-compliant.
Meta ad revenue up 22% in second quarter
The Facebook parent had a second quarter revenue of $39 billion. Zeta Global and Criteo are reported improved earnings.
Second quarter saw slowing ad spend on most platforms
While Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower growth, YouTube was up 28% thanks to a big increase in impressions.
Acquisitions signal agencies are betting on influencer marketing
Looking for a sign that influencer marketing has truly arrived? Platforms that connect marketers with influencers are a hot commodity.
The top ecommerce trends from record-breaking Amazon Prime Day 2024
Big-ticket items like furniture and electronics benefited from deeper discounts as online buyers proved ready to pounce.
CTV ads beat mobile and desktop for viewer attention
New study using facial analysis finds digital channels and ad formats matter for winning customer attention and outcomes.
Digital video ad spend sees 16% increase this year
IAB report finds more money moving to digital video advertising even as measurement problems persist.
61% of marketers still relying on third-party data
Salesforce's State of Marketing Report finds marketers struggling to activate data and get a full view of customers.
EU says Meta ad model violates Digital Markets Act
Regulators want equivalent services for people who don't want to pay for an ad-free experience or consent to the company collecting personal data.
How to market in the age of outrage
At a time when everything and anything is potentially controversial, some brands are speaking up and some are shutting down. Both approaches are risky.
EU charges Apple with violating anti-competitiveness law
The company is charged with restricting developers' ability to let consumers make purchases outside of the AppStore.
Ad Relevance is Amazon’s new walled garden
It's a big development in the (soon to be) post-cookie advertising landscape and can be seen as leapfrogging over Google's Privacy Sandbox.
Marketing artificial intelligence (AI)
Apple doubles down on AI despite signs of an industry slowdown
The bloom is off the AI rose as companies dial back spending amid concerns over cost and implementation failures.
Marketing artificial intelligence (AI)
Pega’s Blueprint for digital transformation
Pega product announcements at PegaWorld included enhancements to Blueprint, its genAI-powered application designer.
Marketing artificial intelligence (AI)
Google launches marketer resource center and AI recommendation tool
The tech giant is running a "Summer of AI Essentials" campaign to educate marketers on using AI for advertising.
Canva introduces Canva Enterprise, Work Kits and adtech apps
New offerings from the visual creative technology company aim to bring efficiency and brand controls to teams across large organizations.
Google unveils AI-powered advertising tools at Google Marketing Live
New tools, many of them AI-powered, will soon change how ad experiences are created by advertisers and experienced by customers.
3 reasons why digital video and CTV are booming in 2024
Here’s the data and developments fueling advertisers’ growing interest in CTV and digital video.