Integrate launches new media solution
Pipeline360 will offer content syndication and digital advertising capabilities for B2B marketers.
Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Kim Davis is currently editor at large at MarTech. Born in London, but a New Yorker for almost three decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Shortly thereafter he joined Third Door Media as Editorial Director at MarTech.
Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.
Pipeline360 will offer content syndication and digital advertising capabilities for B2B marketers.
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Kim Davis | Jan 4, 2024 at 11:53 am ETMarketing artificial intelligence (AI)
This is the latest in a number of lawsuits that have accused OpenAI of taking content without permission to train ChatGPT.
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Kim Davis | Dec 20, 2023 at 1:43 pm ETBreaking news: the $20 billion acquisition is terminated because of regulatory roadblocks.
Kim Davis | Dec 18, 2023 at 10:47 am ETA North American brand and celebrity SMS platform partners with a European omnichannel messaging service to grow both their audiences.
Kim Davis | Dec 12, 2023 at 11:00 am ETTheresa Kushner has been at the center of marketing data and analytics since the start, working at IBM, Cisco, VMware and many more.
Kim Davis | Dec 8, 2023 at 10:21 am ETCardii is a start-up using AR and AI to reimagine gift cards for B2B and inhouse engagement.
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Kim Davis | Dec 6, 2023 at 11:51 am ETScott Brinker and Frans Riemersma report that 2,042 new martech tools were introduced in the last six months, 73% of them powered by artificial intelligence.
Kim Davis | Dec 5, 2023 at 2:09 pm ETAWS is accrediting software and consultancy partners with a wide range of martech and adtech capabilities.
Kim Davis | Dec 1, 2023 at 11:30 am ETCommunities have the potential to boost customer loyalty and develop product innovations through customer feedback.
Kim Davis | Nov 30, 2023 at 12:04 pm ETA new survey from Infobip shows consumers expecting improved customer service from AI, even though past experiences have not been uniformly good.
Kim Davis | Nov 29, 2023 at 11:41 am ETStuart and Dunn Office Choice relies on ActiveCampaign locally and Onesend nationally to reach both B2B and retail audiences.
Kim Davis | Nov 13, 2023 at 10:11 am ETApp and API security vendor F5 finds success incorporating UGC sourced from a new kind of image and video library, Catch+Release.
Kim Davis | Nov 13, 2023 at 10:03 am ETThe third digital commerce revolution is here. It's a good time to be a growing platform with digital and retail media capabilities.
Kim Davis | Nov 10, 2023 at 11:27 am ETDiscussing the state of marketing operations at MOPs-Apalooza, a three-day gathering of MOps professionals in Anaheim.
Kim Davis | Nov 8, 2023 at 12:06 pm ETAn in-depth guide to email marketing strategy including both the positive elements and the toxins and traps that can derail you.
Kim Davis | Oct 30, 2023 at 1:55 pm ETIP address protection seems on a faster track for the most popular web browser than cookie deprecation.
Kim Davis | Oct 27, 2023 at 1:57 pm ETMarketing artificial intelligence (AI)
The global software giant explains how it is infusing SAP CX with genAI tools for marketing, sales, commerce and customer success.
Kim Davis | Oct 25, 2023 at 11:39 am ETGiven the relative recency of shoppable ads on smart TV, consumer adoption seems widespread.
Kim Davis | Oct 20, 2023 at 12:49 pm ETLook out for the rise of digital CS as vendors try to do more with less.
Kim Davis | Oct 19, 2023 at 2:05 pm ETDigital experience platform (DXP)
Plus how three customers are each using a different mix of Optimizely solutions.
Kim Davis | Oct 19, 2023 at 11:45 am ETIn order for leads to be fully marketable, without legal risk, lead data collection needs to comply with existing and emerging regulations.
Kim Davis | Oct 17, 2023 at 11:41 am ETDigital experience platform (DXP)
Optimizely rebrands its platform as well as announcing a partnership with enterprise AI platform Writer.
Kim Davis | Oct 12, 2023 at 1:45 pm ETMarketing artificial intelligence (AI)
Meta is rolling out capabilities that will allow advertisers to use genAI capabilities directly in their Ads Manager workflow.
Kim Davis | Oct 6, 2023 at 12:02 pm ETAdobe predicts strong growth YoY in ecommerce for the 2023 holiday season. Plus, mobile hits a major milestone.
Kim Davis | Oct 5, 2023 at 12:26 pm ETAmazon Prime members are gearing up to get a head start on holiday shopping in October, says a survey from Bazaarvoice and Dynata.
Kim Davis | Oct 3, 2023 at 10:49 am ETThe Museum of Arts and Design makes data-driven decisions using visitor analytics from Dexibit.
Kim Davis | Oct 2, 2023 at 12:48 pm ETThe survey platform is offering pre-built customizable templates and easy web embedding to support rapid creation and deployment of forms.
Kim Davis | Sep 26, 2023 at 10:49 am ETKath Pay has spent her entire career in email marketing, as a solutions provider, a consultant, a writer and a speaker. She still loves it.
Kim Davis | Sep 25, 2023 at 2:37 pm ETMarketing artificial intelligence (AI)
Believe it or not, genAI actually relies on humans to be able to do its work. And through regulatory measures, including those designed to protect content creators' rights, humans may throw a spanner in its works.
Kim Davis | Sep 22, 2023 at 9:00 am ETMarketing artificial intelligence (AI)
GenAI may be at the peak of the hype cycle now, but how will it avoid a plunge into the trough of disillusionment?
Kim Davis | Sep 21, 2023 at 11:16 am ETDiversity and inclusion in marketing
Equality by design is the right approach, for women and other marginalized groups.
Kim Davis | Sep 20, 2023 at 12:52 pm ETThe new platform will give B2B marketers visibility into performance across advertising, web, webinar, email, social and other channels.
Kim Davis | Sep 20, 2023 at 10:44 am ETMarketing artificial intelligence (AI)
AI took center stage in a stream of product announcements at Oracle Cloudworld this week.
Kim Davis | Sep 19, 2023 at 12:08 pm ETDynamic email content can now be created and collaboratively viewed in the Stensul platform before deployment to Salesforce and Marketo.
Kim Davis | Sep 15, 2023 at 12:05 pm ETMarketing artificial intelligence (AI)
SAS is the latest major vendor to begin rolling out genAI for marketing. It's emphasizing safe use too.
Kim Davis | Sep 13, 2023 at 12:55 pm ET