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Kim Davis is currently editor at large at MarTech. Born in London, but a New Yorker for almost three decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Shortly thereafter he joined Third Door Media as Editorial Director at MarTech.
Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.
Cookies will now remain in operation on Chrome until late 2024.
Kim Davis | Jul 27, 2022 at 2:58 pm ETOracle extends its Fusion Cloud CX offering by automating the closing stages of conversion.
Kim Davis | Jul 26, 2022 at 11:48 am ETRecent moves by Facebook and Instagram show a closer embrace of the short form video content that has made TikTok a sensation.
Kim Davis | Jul 22, 2022 at 12:52 pm ETWith the release of Experience Manager Cloud, Sitecore brings scalability and composability to its suite of offerings.
Kim Davis | Jul 19, 2022 at 1:59 pm ETWho makes the decisions when it comes to replacing martech solutions, and how are those decisions implemented?
Kim Davis | Jul 15, 2022 at 11:35 am ETAs "real world" inflation hits a four decade peak, prices online continue to drop.
Kim Davis | Jul 13, 2022 at 12:32 pm ETDo manual processes such as inputting data to spreadsheets still play a big role in your working life? Last week to take our quick poll.
Kim Davis | Jul 12, 2022 at 2:58 pm ETIt's no surprise marketers looked for better features when choosing new solutions. But which features were front of mind?
Kim Davis | Jul 11, 2022 at 1:26 pm ETThe 2022 survey shows marketing orgs replacing marketing automation and CRM systems at a higher rate than anything else.
Kim Davis | Jul 1, 2022 at 11:53 am ETWhen a software review site is the first touch on a customer journey, the length of that journey can be dramatically reduced.
Kim Davis | Jun 29, 2022 at 3:58 pm ET2022 survey: Marketers remain focused on solutions with better features as they continue to replace even mission-critical parts of the martech stack.
Kim Davis | Jun 28, 2022 at 8:37 am ETAIQ, as the company will now be known, says it is evolving from a CDP to a CX solution.
Kim Davis | Jun 24, 2022 at 2:13 pm ETMovable Ink's new Da Vinci AI offering is aimed at serving lifetime customer value rather than immediate revenue maximization.
Kim Davis | Jun 22, 2022 at 3:25 pm ETAt Cannes Lions, IBM promoted their Advertising Fairness pledge and released tools to help brands capture and mitigate bias.
Kim Davis | Jun 21, 2022 at 12:19 pm ETReviewTrackers will help users of the experience improvement platform access customer voices.
Kim Davis | Jun 17, 2022 at 11:41 am ETB2B software marketers will now be able to access data about user product experience and engagement within HubSpot.
Kim Davis | Jun 14, 2022 at 11:58 am ETThe in-game advertising community are coming together to develop common standards and metrics.
Kim Davis | Jun 14, 2022 at 11:17 am ETMarketing and marketing operations are hot career options.
Kim Davis | Jun 13, 2022 at 1:01 pm ETBrands that put purpose at the heart of what they do can future-proof themselves in an ever-shifting marketplace. Here's a framework for becoming purpose-driven.
Kim Davis | Jun 10, 2022 at 2:51 pm ETNew capabilities from Basis Technologies will help agencies communicate campaign performance to clients.
Kim Davis | Jun 9, 2022 at 10:12 am ETScott Ernst will take over the reins from Cancel, while Cancel's co-founder Elias Torres continues as CTO.
Kim Davis | Jun 8, 2022 at 3:30 pm ETPlus multiple enhancements to Commerce Cloud and Marketing Cloud, including a Commerce Marketplace.
Kim Davis | Jun 8, 2022 at 11:59 am ETWith travel showing signs of recovering, the hotel industry will be looking to raise its CX game.
Kim Davis | Jun 7, 2022 at 2:04 pm ETSalesforce Commerce Cloud adds booming video platform TikTok to its battery of sales channels.
Kim Davis | Jun 2, 2022 at 12:19 pm ETThe mobile marketing platform will supplement first-party data with data drawn from Infutor's extensive consumer-based identity graph.
Kim Davis | Jun 2, 2022 at 11:34 am ETThe Zeta Marketing Platform will now be available to the large market of AWS customers.
Kim Davis | Jun 1, 2022 at 4:00 pm ETNon-fungible tokens are finding their place on the social media network. But are marketers taking advantage?
Kim Davis | May 31, 2022 at 11:59 am ETForty-five brands, including some familiar household names, are excelling against Gartner's Digital IQ Index.
Kim Davis | May 25, 2022 at 2:23 pm ETHow does the new Agile Marketing Navigator differ from traditional agile frameworks like Scrum and Kanban?
Kim Davis | May 24, 2022 at 1:23 pm ETProcesses and systems are creating a hypercomplex working environment with information overload. And technology isn't always helping.
Kim Davis | May 24, 2022 at 10:46 am ETA new report from Highway Education and Demandbase suggests MOps talent is in crisis.
Kim Davis | May 20, 2022 at 2:00 pm ETThe supply chain crisis isn't going anywhere just yet, but The Brooks Group has advice for sales, marketing and customer success teams on how to navigate it.
Kim Davis | May 19, 2022 at 8:28 am ETCasted Insights aims to provide a holistic view of audiences rather than vanity metrics on content consumption.
Kim Davis | May 17, 2022 at 11:56 am ETJourneys is a new toolset supporting the analysis and optimization of CX, integrating with downstream platforms for the activation of audiences.
Kim Davis | May 12, 2022 at 1:09 pm ETA global study by advertising platform Innovid shows CTV leading mobile for the first time in video ad impressions.
Kim Davis | May 11, 2022 at 2:36 pm ETThe Adobe Digital Price Index sees ecommerce price increases finally slowing.
Kim Davis | May 11, 2022 at 11:55 am ETThe analytics vendor also announced enhancements to its cloud-based analytics platform and a number of new partnerships.
Kim Davis | May 10, 2022 at 3:16 pm ETThe interactive content platform will deliver creative directly to Highspot and Showpad.
Kim Davis | May 6, 2022 at 1:43 pm ETFor years, integration has been a central challenge for martech stacks. Aggregation is solving that problem according to the MarTech Map report.
Kim Davis | May 5, 2022 at 2:05 pm ETHave you moved from homegrown legacy applications to commercial solutions (or vice versa)? And what impact have those changes had on your team? Take our 3-minute survey.
Kim Davis | May 5, 2022 at 10:09 am ET