What inflation’s cultural impact means for marketing
Inflation has triggered consumer attitudes and behaviors that will not automatically dissipate if inflation recedes.
Staff
Kim Davis's latest articles
Gartner: Give up on the complete view of the customer
Is it time to abandon the 360-degree view of the customer? Gartner analysts seem to think so. Others disagree.
3 steps to building a three-star marketing technology function
That's three Michelin restaurant stars, so that's as good as it gets.
Marketing artificial intelligence (AI)
It’s time to teach AI about your brand
Marketing needs to elevate itself from baked-in AI solutions and look at creating custom models based on their own data. Start with brand.
Marketers under pressure to cut martech spend
75% of CMOs feel under pressure to cut their technology spending, according to the latest Gartner CMO Spend survey.
‘Sign-up’ is part of the customer experience
Identity verification platform Onfido has acquired Airside Mobile, planning to make its digital identity app available outside the air travel space.
Are you getting the most from your stack? Take the 2023 MarTech Replacement Survey
Let us know how your stack has evolved over the last 12 months by taking our brief 2023 MarTech Replacement Survey.
Marketing artificial intelligence (AI)
Artificial Intelligence: A beginner’s guide
Everybody is talking about AI. If you're part of those conversations but have a sinking feeling you don't really know what AI is, start here.
Beyond boundaries: The future of digital content
UC Berkeley partnered with Storyblok to explore adventurous innovations that might shape the future of the Internet.
Scott Brinker unveils 2023 martech landscape
Despite the uncertain economy, the marketing technology landscape has grown by over 1,000 solutions since last year.
How a non-profit farmers market is leveraging AI
Williamsburg Farmers Market has one person responsible for its marketing — and just about everything else. AI is making her life easier.
B2B marketers remain optimistic in the face of major challenges
Staff cuts, budget cuts and difficulty using data are not preventing B2B marketers feeling more optimistic than they did last year.
Spend on marketing analytics and data infrastructure to grow sharply
Winterberry Group predicts more than a 30% increase in data and analytics investments across the U.S. and Europe.
Marketers need a unified platform, not more standalone tools
Oracle says the argument is over and the unified platform beats collections of best of breed solutions.
Marketing technologists are well-rewarded
The 2023 MarTech Salary and Career survey shows marketing technologists earning more on average than marketers.
ChatGPT under threat from European regulators
Concerns about GDPR compliance might extend to other AI solutions too.
Working with freelance marketing talent
Small and medium businesses like independent insurance agency Boomer Baby can get marketing experts on demand from GrowTal.
Adobe’s roadmap for B2B, CDP and product analytics
A deeper dive into the Adobe Summit product news that went beyond Adobe Firefly and generative AI.
Movable Ink unveils mobile suite
Personalized content platform Movable Ink launches a mobile suite to support 1:1 customer engagement across mobile channels.
SAP moves to a composable commerce offering
Composability is the latest stage on SAP's commerce journey along with a range of new composable storefronts.
Salesforce, Google partner on local commerce
A new integration will help merchants using Commerce Cloud highlight local availability of products across Google surfaces.
Email creation platform Stensul expands its offering to landing pages
Email creation and collaboration platform Stensul is strategically expanding its offering across other assets.
Marketing artificial intelligence (AI)
Adobe announces Firefly for AI-driven creative
At Summit today, Adobe also announced a new Product Analytics solution and Sensei GenAI.
SAP gives up its stake in Qualtrics
The experience management platform will be acquired by Silver Lake and CPP investments for $12.5 billion.
The future of data management platforms in the era of CDPs
With third-party cookies going away and a fast-growing market for customer data platforms, is there a role for DMPs?
Stacey Ackerman: Spotlight on the expert
A discussion with our expert contributor about how she got into agile marketing and what the future holds for the space.
Marketing artificial intelligence (AI)
Bard and ChatGPT will ultimately make the search experience better
But it's early days and we're still trying to envision what the future of search will look like.
Marketing artificial intelligence (AI)
AI-generated content is detectable, new study claims
ChatGPT-like content might not be able to keep its origins a secret.
Marketing artificial intelligence (AI)
ChatGPT set to shake up search
Microsoft Bing is working with ChatGPT itself while Google is set to launch its own tool, Bard.
How data clean rooms might help keep the internet open
The IAB sees encouraging signs that DCRs might sustain addressable advertising outside the walled gardens and without the help of cookies.
HubSpot to cut around 7% of workforce by end of Q1
The cuts come against a background of very rapid growth by the company over the last two to three years.
Introducing an in-depth guide to the Agile Marketing Navigator
Download a free ebook containing all you need to know about the Agile Marketing Navigator.
Lotame launches first-party data accelerator
Spherical will extend first-party data from data warehouses and CDPs into the "madtech" space.
Marketing artificial intelligence (AI)
ChatGPT to support digital experience analytics
Glassbox will integrate conversational AI into its digital experience analytics platform.
Salesforce announces retail media network innovations
Salesforce for Retail and Commerce Cloud announce the twin aims of helping optimize the retail advertising business and improve the retail customer experience.
Final 2022 holiday numbers break ecommerce records
Despite economic concerns, consumers responded to discounts in key categories like toys.
EU hits Meta with $414m fine over advertising practices
Ireland's data privacy board punishes Meta for effectively forcing users to accept targeted ads.
Integrate and 6Sense announce ABM partnership
Integrate's new 6Sense connector joins real-time buying behavior insights to demand acceleration campaigns.
Digital experience is important to diners too
Diners expect restaurants to be tech savvy and digitally agile.
Salesforce: The trends underlying a record-breaking Cyber Week
As the Salesforce World Tour hit the Javits Center in New York City, conversation turned to the retail roller coaster.