InMoment brings new AI capabilities to understanding the customer and employee experiences
Natural language processing and sentiment analysis will help to understand both customer and employee experiences.
Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.
Marketers are reimagining their event strategies
A new CMO Council report finds the event marketing landscape vastly changed.
Good morning: Attribution is complex
One effect of the physical/digital multi-channel environment in which marketing takes place is that attribution is more complex than ever.
AI-driven personalized content grows in importance for marketers
A report from Persado suggests that AI will soon power personalized content for many organizations.
Good morning: It’s not all about revenue
Focusing on revenue as the key business outcome actually may not be the best way to drive growth.
Podcast advertising spend surged in 2021
Podcasts are booming, making them yet another channel to be woven into an omnichannel marketing strategy.
WordPress releases version 5.9: Joséphine
WordPress makes enhancements to the block editor and stretches no code capabilities in this new release.
Good morning: No internet?
We're all living in a digital environment. Until the internet goes down.
Taboola automates personalized homepages
The new Homepage For You solution uses AI to curate relevant, personalized homepage content.
Good morning: Marketers are used to adjusting
The importance of coming up with new ideas rather than awaiting developments from the big platforms.
Instagram remains the key channel for influencer marketing campaigns
A new report conducts in-depth analysis of the rapidly growing influencer marketing space.
Good morning: Is the pandemic stock bubble bursting?
Has the thrill gone from investing in businesses associated with lockdown, remote working and virtual entertainment?
Prioritizing data privacy leads to brand trust
A new survey from MediaMath confirms consumers really do care how brands handle their personal information.
Good morning: Please fill out this form
Groups supporting legislation to ban the use of personal data to target ads are asking for your personal data.
Piano partners with Snowflake to activate customer data at scale
Piano, the digital experience cloud, will leverage Snowflake as the platform for its customer data analytics.
The AI content creation space is growing
Brands should start looking at the use of AI for copywriting a new report says.
Good morning: Large audiences are still valuable
The Super Bowl may be part of a vanishing breed of mass audience events, but right now it's still high value to advertisers.
Measuring diversity in advertising: A challenge of scale
The Geena Davis Institute for Gender in Media is partnering with creative analytics platform CreativeX to give brands the ability to measure representation across all their advertising content.
Movable Ink and Stensul announce email partnership, integrations
Personalized content assets from Movable Ink can now be incorporated in emails created on Stensul without the need to copy and paste code.
Unbounce acquires LeadsRX marketing analytics
The conversion intelligence platform adds marketing performance analytics and attribution.
CreatorIQ announces partnership with TikTok
This initiative by the influencer marketing platform will enable the creation of end-to-end TikTok marketing campaigns.
Marketers: The metaverse is coming
The metaverse and Web3 aren't here yet, but it's time to start thinking about the positive opportunities they might create as well as the negative risks.
Good morning: Breaking holiday ecommerce records was no surprise
Record-breaking ecommerce statistics for the 2021 holiday season were predictable.
Respondology extends its brand protection to Twitter
A scalable solution to protect brands from toxic comments on social media extends its portfolio to Twitter.
How to bring empathy to your customer experience strategy
What empathy really means to customer experience, plus actionable advice on how to introduce it into your marketing strategy.
RevOps teams struggle with integration and alignment
A new survey suggests the majority of RevOps teams are not confident about alignment, data onboarding and lead scoring.
COVID-19 prompts consumers to ask big questions
Marketers must align with the revolutionary changes consumers are undergoing thanks to the pandemic.
Good morning: Some thoughts on the metaverse
Do you have your metaverse marketing strategy in place? Are you thinking about Web3? Don't worry, there's still time.
Omicron is not engaging TV news audiences
Suprising data from Samba TV shows numbers of Omicron cases and reach of cable news shows heading in different directions.
Splash doubles down on virtual and hybrid events
Once all-in on in-person events, Splash's new product offering bets that virtual and hybrid are here to stay.
Good morning: Should start-ups worry about hyping their products?
The Theranos conviction has thrown a spotlight on tech start-ups over-promising and under-delivering.
Comscore launches new cross-platform measurement solution
Comscore Everywhere will provide deduplicated insights into media consumption across channels.
4 steps to building a successful marketing organization
CMO at Publicis Sapient, Teresa Barreira explains how strategy, people operating model and culture are all key elements of an agile marketing team.
ON24 announces new integrations with Drift
Virtual events and conversational marketing are teaming up to deliver cross-channel insights into prospective buyer engagement.
Good morning: Not so fast
Back to work, back to something like normal? Not quite yet it seems. Don't dump that mask.
CES and NRF try to stay the course
Two major trade shows are facied with a predicted Omicron surge and continuing travel chaos.
Good morning: The holiday season is upon us
Plus, thoughts about the future of work.
Email marketing will be a success story in 2022
As long as its effective and ethical, said Kate Adams of Validity, which last week announced a new partnership with Adobe.
Deep changes in the CDP space
With many independent CDPs being acquired, is the stage set for the remaining big players to become vendor-neutral hubs within the marketing stack?
Good morning: Time for a chat?
Chatbots are now part of the toolkit for engaging with customers at scale.