TrustRadius, Demandbase One announce intent integration
The ABM go-to-market platform will ingest intent data direct from the TrustRadius software review site.
Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.
The ABM go-to-market platform will ingest intent data direct from the TrustRadius software review site.
Kim Davis | Mar 30, 2022 at 11:50 am ETFormerly App Annie, data.ai is introducing a new app taxonomy and an in-app purchase SKU.
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Kim Davis | Mar 23, 2022 at 3:07 pm ETHere's a guide to the marketing attribution and ROI debate.
Kim Davis | Mar 21, 2022 at 9:55 am ETWhile some are skeptical about the attribution narratives derived from touchpoint data, others insist that measuring marketing is a must.
Kim Davis | Mar 18, 2022 at 12:35 pm ETThe conversational marketing platform combines its marketing and sales solution with a new service solution.
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Kim Davis | Mar 15, 2022 at 12:35 pm ETThe ban on the social platform follows Meta's decision to allow calls for violence against Russian troops invading Ukraine.
Kim Davis | Mar 14, 2022 at 2:53 pm ETIf even the U.S. government is setting out to understand crypto and blockchain, they're here to stay: and be regulated.
Kim Davis | Mar 14, 2022 at 9:21 am ETWork is a "distraction from the nightmare," the adtech platform's CEO of North American operations says.
Kim Davis | Mar 11, 2022 at 1:46 pm ETKite-Hill PR is offering a pro bono program to women/BIPOC/LGBTQIA-led technology start-ups.
Kim Davis | Mar 10, 2022 at 1:39 pm ETBelarus-based Zorka.Agency shares data about what's engaging the attention of Russian YouTube users.
Kim Davis | Mar 10, 2022 at 9:21 am ETPersonalizing email beyond "Dear X" is an extraordinary challenge, especially when it needs to be done at enterprise scale.
Kim Davis | Mar 9, 2022 at 1:32 pm ETYou can learn more at the MarTech virtual conference March 29 & 30 There will be 45+ sessions and registration is free.
Kim Davis | Mar 9, 2022 at 9:48 am ETOn International Women's Day, research suggests appropriate representation of women in ad creative may not be enough.
Kim Davis | Mar 8, 2022 at 2:22 pm ETAnd what could this mean for live events?
Kim Davis | Mar 8, 2022 at 10:00 am ETCalico's operating system aims at providing visibility into supply chain issues and enabling them to be managed i one place.
Kim Davis | Mar 8, 2022 at 9:23 am ETANA members are scaling back or ceasing to do business in Russia as ANA underlines the importance of bearing current events in mind when messaging customers.
Kim Davis | Mar 7, 2022 at 10:38 am ETTaking a step beyond contextual advertising, GumGum identifies three components to serve relevant ads without using personal data at all.
Kim Davis | Mar 4, 2022 at 3:08 pm ETIs the no-code movement affecting marketing and other business teams across the board, or is it really resticted to a minority of enthusiasts?
Kim Davis | Mar 4, 2022 at 10:47 am ETThe move is aimed at making deployment of emails built in Stensul faster and more efficient.
Kim Davis | Mar 3, 2022 at 12:29 pm ETPhrasee, the AI-powered language optimization platform, has announced that it will now create language responsive to customer sentiment in real time. Phrasee automatically generates and optimizes messaging for a full range of channels, including web, email, social and push. This new offering from Phrasee will combine its optimization capabilities with individual customers’ language profiles based […]
Kim Davis | Mar 1, 2022 at 2:23 pm ETThe strategic partnership with virtual events platform Hubilo will offer alternatives to in-person only events.
Kim Davis | Mar 1, 2022 at 1:52 pm ETThis is an invitation to tell us about your own real-world marketing technology stack, who owns it and who has the purchase power.
Kim Davis | Mar 1, 2022 at 11:00 am ETThis week, the marketing and marketing ops communities, like everyone else, have world events on their minds.
Kim Davis | Mar 1, 2022 at 9:36 am ETPlus the marketing attribution debate rages on.
Kim Davis | Feb 28, 2022 at 9:58 am ETCuriosity about emerging media is an important trait in today's marketers.
Kim Davis | Feb 25, 2022 at 9:30 am ETSeller Defined Audiences are based on publisher-side first-party data.
Kim Davis | Feb 24, 2022 at 12:46 pm ETVerisk will integrate Infutor with consumer insights platform Jornaya to create Verisk Marketing Solutions.
Kim Davis | Feb 24, 2022 at 10:34 am ETDisturbing reports confirm that metaverse-like virtual environments already present a threat to the young.
Kim Davis | Feb 24, 2022 at 9:50 am ETAdobe users will be able to use the RampID identity graph to segment audiences across a range of advertising channels.
Kim Davis | Feb 23, 2022 at 10:59 am ETIt's been a bumpy 2/22/22 online, with Slack, AWS and others experiencing outages.
Kim Davis | Feb 22, 2022 at 1:50 pm ETRadical ideas about how to approach attribution in this digital/physical multi-touchpoint age are sparking debate.
Kim Davis | Feb 22, 2022 at 9:29 am ETPlus, please take our quick survey about roles and salaries in marketing.
Kim Davis | Feb 21, 2022 at 9:51 am ETWhat does that mean for marketing and sales? Learn the implications for sales incentivization, long-term relationships and customer experience.
Kim Davis | Feb 17, 2022 at 2:29 pm ET