As budgets shift to digital, MOPs teams look to campaign orchestration tools for relief
"Teams just can’t keep up with the sudden shift in volume and rapid pivoting that’s happening," says Jeto CEO Alexandre Pelletier.
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Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.
"Teams just can’t keep up with the sudden shift in volume and rapid pivoting that’s happening," says Jeto CEO Alexandre Pelletier.
Amy Gesenhues | Apr 16, 2020 at 3:48 pm ETA quick round up of the latest marketing technology news and announcements.
Amy Gesenhues | Apr 16, 2020 at 12:00 pm ETA quick round up of the latest marketing technology news and announcements.
Amy Gesenhues | Apr 15, 2020 at 12:00 pm ETA quick round up of the latest marketing technology news and announcements.
Amy Gesenhues | Apr 13, 2020 at 4:50 pm ETCurrent remote working conditions may result in a higher likelihood of problems with data input, analytics and campaigns, according to CDP Institute Founder David Raab.
Amy Gesenhues | Apr 13, 2020 at 3:13 pm ETA quick round up of the latest marketing technology news and announcements.
Amy Gesenhues | Apr 10, 2020 at 12:00 pm ETTapClicks SVP of marketing Daryl McNutt says his team is maximizing its existing tools in new ways now that everyone is remote.
Amy Gesenhues | Apr 9, 2020 at 2:41 pm ETOpendorse, a social publishing platform aimed at sports marketing teams, has expanded its offering to all businesses, while other social management tools roll out new features to address the pandemic.
Amy Gesenhues | Apr 8, 2020 at 2:50 pm ETZoom's explosive growth made the platform a target for bad actors who have spammed the video conferencing tool with NSFW images and racial slurs.
Amy Gesenhues | Apr 8, 2020 at 12:38 pm ETA quick round up of the latest marketing technology news and announcements.
Amy Gesenhues | Apr 8, 2020 at 12:00 pm ETA quick round up of the latest marketing technology news and announcements.
Amy Gesenhues | Apr 7, 2020 at 12:40 pm ETA quick round up of the latest marketing technology news and announcements.
Amy Gesenhues | Apr 6, 2020 at 12:00 pm ETBecause marketing operations teams are needed more than ever right now.
Amy Gesenhues | Apr 3, 2020 at 9:49 am ETMany platforms are already making concessions to help marketers by reducing costs and, in some cases, even suspending billing.
Amy Gesenhues | Mar 31, 2020 at 3:15 pm ETAgile expert and coach Stacey Ackerman says it's important to have a strong facilitator to make sure everyone is actively participating in the conversation.
Amy Gesenhues | Mar 25, 2020 at 7:20 am ETA quick round up of the latest marketing technology news and announcements.
Amy Gesenhues | Mar 23, 2020 at 12:00 pm ETCTO Stephan Pretorius lifts the curtain on the holding company's large-scale training plans and sheds light on how his team is able to break down barriers across business units.
Amy Gesenhues | Mar 20, 2020 at 1:48 pm ETA quick round up of the latest marketing technology news and announcements.
Amy Gesenhues | Mar 19, 2020 at 12:37 pm ETA quick round up of the latest marketing technology news and announcements.
Amy Gesenhues | Mar 18, 2020 at 1:46 pm ETThe company's new Traffic Generation solution uses first-party data to drive engagement for upper-funnel campaigns.
Amy Gesenhues | Mar 17, 2020 at 11:39 am ETThe content management platform Box is offering a free version of its Business plan and Alibaba has rolled out an ecommerce solution for retailers.
Amy Gesenhues | Mar 13, 2020 at 3:21 pm ETA quick round up of the latest marketing technology news and announcements.
Amy Gesenhues | Mar 13, 2020 at 12:00 pm ETInstead of using business lingo like “revenue-driver” and “value-added," sales reps should focus on actionable details like integration and configuration capabilities.
Amy Gesenhues | Mar 12, 2020 at 3:24 pm ETA quick round up of the latest marketing technology news and announcements.
Amy Gesenhues | Mar 12, 2020 at 1:45 pm ETA quick round up of the latest marketing technology news and announcements.
Amy Gesenhues | Mar 11, 2020 at 12:33 pm ETA quick round up of the latest marketing technology news and announcements.
Amy Gesenhues | Mar 10, 2020 at 12:50 pm ETA quick round up of the latest marketing technology news and announcements.
Amy Gesenhues | Mar 6, 2020 at 1:12 pm ETA quick round up of the latest marketing technology news and announcements.
Amy Gesenhues | Mar 5, 2020 at 12:00 pm ETAs CMOs take over the customer journey, agencies are expanding their services and capabilities to help clients build and implement effective digital transformation initiatives.
Amy Gesenhues | Mar 5, 2020 at 9:42 am ETA quick round up of the latest marketing technology news and announcements.
Amy Gesenhues | Mar 4, 2020 at 1:59 pm ETA quick round up of the latest marketing technology news and announcements.
Amy Gesenhues | Mar 3, 2020 at 12:12 pm ETA quick round up of the latest marketing technology news and announcements.
Amy Gesenhues | Mar 2, 2020 at 12:47 pm ETThe marketing technology week in review: A round up of news and announcements you may have missed.
Amy Gesenhues | Feb 28, 2020 at 9:10 am ETAs privacy regulations continue to expand and ad blocker usage grows, marketers are being forced to reconsider how they track and target users.
Amy Gesenhues | Feb 27, 2020 at 2:38 pm ETSMBs can create, save and share videos for $20 a month.
Amy Gesenhues | Feb 25, 2020 at 11:37 am ETThe customer data platform is now rolling out "built in" email marketing capabilities.
Amy Gesenhues | Feb 24, 2020 at 12:11 pm ETThe marketing technology week in review: A round up of news and announcements you may have missed.
Amy Gesenhues | Feb 21, 2020 at 3:51 pm ETThere are no plans to reduce Rational's staff as it integrates with Wipro, the companies said.
Amy Gesenhues | Feb 21, 2020 at 2:13 pm ETThe DIY video editing tool is available via subscription rates from $10 to $30 per month.
Amy Gesenhues | Feb 20, 2020 at 1:17 pm ETThe Chroma Stories app offers filters and templates to create content on Instagram, Snapchat and other social platforms.
Amy Gesenhues | Feb 19, 2020 at 10:16 am ET