Here’s what to expect in paid search, email marketing, spending and more during the BFCM stretch
We're entering the busiest shopping week of the year, with an expected $30 billion to be spent during the next five days, according to Adobe.
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.
We're entering the busiest shopping week of the year, with an expected $30 billion to be spent during the next five days, according to Adobe.
Amy Gesenhues | Nov 27, 2019 at 10:02 am ETCX leaders in B2B industries routinely have a formal process in place to collect customer feedback and hold multiple departments accountable for their customer experience efforts, according to a recent report from Medallia.
Amy Gesenhues | Nov 26, 2019 at 1:10 pm ETThe company is offering three different subscription levels, including a free "Starter" subscription.
Amy Gesenhues | Nov 25, 2019 at 12:57 pm ETThe marketing technology week in review: A round up of news and announcements you may have missed.
Amy Gesenhues | Nov 22, 2019 at 11:35 am ETThe company said its 2019 Fall product release includes more than 400 new features.
Amy Gesenhues | Nov 21, 2019 at 2:21 pm ETIdio builds on Episerver's predictive analytics capabilities for content delivery.
Amy Gesenhues | Nov 20, 2019 at 2:56 pm ETThe newly launched platform combines Salesforce's family of products, including data, audience, identity and privacy governance solutions.
Amy Gesenhues | Nov 19, 2019 at 2:08 pm ETThe $149 per month plan includes standard licensing to more than 11,000 music tracks, with hundreds of tracks added monthly.
Amy Gesenhues | Nov 19, 2019 at 7:00 am ETMore than 165 million people will shop during the five-day stretch between Thanksgiving and Cyber Monday, according to the NRF's survey.
Amy Gesenhues | Nov 18, 2019 at 5:13 pm ETThe company confirmed the ecommerce feature is in beta.
Amy Gesenhues | Nov 15, 2019 at 5:53 pm ETJust 9% of DCX executives have rolled out personalization tools in their organization.
Amy Gesenhues | Nov 15, 2019 at 2:47 pm ETThe social media marketing week in review: A round up of news and announcements you may have missed.
Amy Gesenhues | Nov 8, 2019 at 5:00 pm ETThe purpose of tech is to advance the human experience, not the other way around, says Katrina Taylor, head of user experience and product design for fashion rental site Armoire.
Amy Gesenhues | Nov 8, 2019 at 1:47 pm ETUsers will be able to distribute content created on the CMS to third-party sites, experiences, or mobile apps via Salesforce's headless APIs.
Amy Gesenhues | Nov 7, 2019 at 2:20 pm ETCustomer experience expert Kerry Bodine says companies need to adopt a customer journey mindset to break down silos and truly serve customers.
Amy Gesenhues | Nov 6, 2019 at 3:58 pm ETThe feature will be part of Sprinklr's Modern Care solution and allow users to enable a chatbot or assign chat conversations to live agents.
Amy Gesenhues | Nov 6, 2019 at 9:26 am ETTom Shapiro, CEO for Stratabeat, outlines the critical questions brands should be asking their customers to deliver valuable digital experiences.
Amy Gesenhues | Nov 6, 2019 at 9:23 am ETSeismic users will now have access to Percolate's content marketing orchestration and planning tools.
Amy Gesenhues | Nov 5, 2019 at 12:26 pm ETThe change is expected to impact a small percentage of advertisers, starting mid-2020.
Amy Gesenhues | Nov 1, 2019 at 4:28 pm ETThe social media marketing week in review: A round up of news and announcements you may have missed.
Amy Gesenhues | Nov 1, 2019 at 9:43 am ETFacebook CFO confirmed an increase in ad load on Instagram as a result of product optimizations.
Amy Gesenhues | Nov 1, 2019 at 9:21 am ETBusinesses will be able to add "icebreakers" – commonly asked questions – to their profile via the API to help jump start conversations with users.
Amy Gesenhues | Oct 31, 2019 at 3:21 pm ETMegalytic's reporting solutions will have access to hundreds of data connectors in the TapClicks Marketplace.
Amy Gesenhues | Oct 30, 2019 at 3:20 pm ETAdobe predicts a 14% lift in ecommerce sales this holiday season, with consumers spending more than $9 billion on Cyber Monday alone.
Amy Gesenhues | Oct 29, 2019 at 2:03 pm ETMarketers can create Stories for social platforms from the app.
Amy Gesenhues | Oct 28, 2019 at 3:37 pm ETAdvertisers can create several versions of ad copy, headline and description at the ad level.
Amy Gesenhues | Oct 28, 2019 at 1:02 pm ETThe social media marketing week in review: A round up of news and announcements you may have missed.
Amy Gesenhues | Oct 25, 2019 at 4:02 pm ETThe company is launching deals and multi-channel shopping options to meet consumers where they are.
Amy Gesenhues | Oct 25, 2019 at 2:55 pm ETContent featured in the dedicated news section may have Instant Article ads.
Amy Gesenhues | Oct 25, 2019 at 1:06 pm ET68% of 18 to 24-year-olds expect brands to contribute to society, finds a survey of more than 11,000 young adults.
Amy Gesenhues | Oct 24, 2019 at 2:03 pm ETThe company blames ad product issues.
Amy Gesenhues | Oct 24, 2019 at 12:42 pm ETCEO Evan Spiegel said the company remains "extremely" under-monetized, creating significant opportunities for ongoing revenue growth.
Amy Gesenhues | Oct 23, 2019 at 10:32 am ETThe company said it is shortening the time frame for how it filters out repeat impressions to align with how it measures paid impressions.
Amy Gesenhues | Oct 22, 2019 at 11:41 am ETAd placement will include Facebook News Feed and Marketplace search results.
Amy Gesenhues | Oct 18, 2019 at 12:27 pm ETThe social media marketing week in review: A round up of news and announcements you may have missed.
Amy Gesenhues | Oct 18, 2019 at 9:08 am ETThe time to start testing CBO is now, says Michelle Morgan of Clix Marketing.
Amy Gesenhues | Oct 17, 2019 at 2:20 pm ETThe feed-based ads will run in the U.S. only to start.
Amy Gesenhues | Oct 17, 2019 at 11:42 am ETA small group of advertisers will get access to the mobile placement option in Ads Manager.
Amy Gesenhues | Oct 17, 2019 at 11:20 am ETTV Insider, an early user of the format, reported a 44% lift in content consumption.
Amy Gesenhues | Oct 16, 2019 at 1:36 pm ETPage owners will begin receiving notices this week that the badges are going away starting October 28.
Amy Gesenhues | Oct 16, 2019 at 1:00 pm ET