MarTech Minute: Nintex Workflow Cloud gets RPA bots, Smartly.io opens door to Pinterest ad solution

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ON CLOUD NINE. Process management and automation platform Nintex has released a number of enhancements to its Nintex Workflow Cloud product, a cloud-first process automation solution. Users will have access to a new feature, Nintex Gateway, that lets them add robotic process automation (RPA) bots to the workflows they create using the tool. Other enhancements include the ability to test workflows as they are built and a “task authentication” feature to keep the platform safe from unauthorized users. Why we care: MOPs teams are overrun with never-ending project management lists, so any tool that adds efficiency is a welcome benefit. Being able to automate tasks via an RPA bot — functions like mimicking human keystrokes and mouse clicks to interact with apps,systems, services and websites — adds a new level of efficiency that maximizes a team’s time and resources. Source: Nintex

SOCIAL SHOPPING. Smartly.io, a social ad automation platform, is making its Pinterest solution available to a wider set of advertisers, including DTC, travel and grocery brands. The company had previously worked with large-scale CPG brands on the platform, helping them target customers with customized offers to drive bottom-funnel campaigns. Now more advertisers can use the platform to build out Pinterest ad campaigns. Why we care: To survive today’s economic challenges, smaller ecommerce companies and retailers are going to need all the help they can get. Pinterest offers a goldmine of shoppers browsing across product lines, but getting started on a new social advertising channel can be overwhelming. Having access to a platform that offers creative ad templates and automation tools for managing campaigns opens a door to a social platform that could potentially turn sales around with the right campaigns in place. Source: Smartly.io