Pinterest’s new Home Feed tool lets users fine-tune the Pins they’ll see
The Home Feed Tuner could improve use engagement on the platform.
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.
The Home Feed Tuner could improve use engagement on the platform.
Amy Gesenhues | Oct 15, 2019 at 12:31 pm ETAn employee notification tool will let Page Admins alert employees when company updates are posted on the platform.
Amy Gesenhues | Oct 15, 2019 at 10:30 am ETSocial media will own 13% of global ad spend in 2019, according to a Zenith forecast.
Amy Gesenhues | Oct 14, 2019 at 2:27 pm ETThe newly added Subscriber feature allows users to capture viewer email addresses and schedule automatic notifications when a video posts.
Amy Gesenhues | Oct 11, 2019 at 4:51 pm ETThe social media marketing week in review: A round up of news and announcements you may have missed.
Amy Gesenhues | Oct 11, 2019 at 11:10 am ETThe marketing technology week in review: A round up of news and announcements you may have missed.
Amy Gesenhues | Oct 11, 2019 at 10:55 am ETThe company plans to focus on enterprise and employ AI to develop more sophisticated solutions like its tone detector.
Amy Gesenhues | Oct 10, 2019 at 2:51 pm ETGoogle launched a beta of Instant Reserve last month, offering it to political advertisers along with consumer goods, media and entertainment, food and beverage brands.
Amy Gesenhues | Oct 10, 2019 at 12:50 pm ETTripAdvisor Connect launches first on Facebook and Instagram, with plans to expand to more media channels in the near future.
Amy Gesenhues | Oct 10, 2019 at 11:26 am ETThe company said it has addressed the issue to ensure emails and phone numbers entered for security purposes will not be used for ad targeting.
Amy Gesenhues | Oct 9, 2019 at 12:43 pm ETBy integrating Google Postmaster Tools, 250ok clients will be able to monitor Gmail deliverability across multiple IP address and domains.
Amy Gesenhues | Oct 8, 2019 at 2:38 pm ETThis is the second acquisition this year for the CM Group, owner of email marketing platform Campaign Monitor.
Amy Gesenhues | Oct 8, 2019 at 12:11 pm ETMetadata's platform automates the execution and optimization of B2B lead generation advertising campaigns.
Amy Gesenhues | Oct 8, 2019 at 9:53 am ETNew audience-level demographic metrics are also coming.
Amy Gesenhues | Oct 1, 2019 at 9:00 am ETThe social media marketing week in review: A round up of news and announcements you may have missed.
Amy Gesenhues | Sep 27, 2019 at 11:45 am ETWibbitz surveyed 1,000 consumers to learn out more about their Instagram usage and found people were more likely to buy something after watching an in-stream video ad versus a Story Ad.
Amy Gesenhues | Sep 26, 2019 at 2:56 pm ETNew standard sizes means advertisers can repurpose content from other platforms.
Amy Gesenhues | Sep 25, 2019 at 4:42 pm ETThe new bidding option lets advertisers optimize for 15-second video views.
Amy Gesenhues | Sep 24, 2019 at 4:07 pm ETStarting October 23, apps set to Development Mode will not be able to access certain levels of data connected to users interacting with the app's integrations (such as Pages or ad account information).
Amy Gesenhues | Sep 24, 2019 at 1:14 pm ETAndrew Bosworth, Facebook's VP of AR and VR, announced the company behind the neural monitoring wristband would be joining Facebook's Reality Labs team.
Amy Gesenhues | Sep 24, 2019 at 12:28 pm ETStarting October 23, apps set to Development Mode will not be able to access certain levels of data connected to users interacting with the app's integrations (such as Pages or ad account information).
Amy Gesenhues | Sep 24, 2019 at 12:26 pm ET"While rolling out improvements to this program, we completely missed the mark," wrote YouTube in an update on its Creator Blog.
Amy Gesenhues | Sep 23, 2019 at 1:24 pm ETBusinesses can post video projects on the platform and recruit video professionals based on location, skill set and experience.
Amy Gesenhues | Sep 23, 2019 at 12:15 pm ETAdvertisers will be able to showcase up to four products with the new ad format.
Amy Gesenhues | Sep 23, 2019 at 10:24 am ETFord reports the new offering reduced campaign costs by more than 20% compared to its previous YouTube campaigns.
Amy Gesenhues | Sep 23, 2019 at 9:04 am ETThe social media marketing week in review: A round up of news and announcements you may have missed.
Amy Gesenhues | Sep 20, 2019 at 3:52 pm ETThe new criteria for verification eligibility is focused on a channel's authenticity and prominence.
Amy Gesenhues | Sep 20, 2019 at 1:55 pm ETFacebook is opening a beta for AR Ads globally in the fall.
Amy Gesenhues | Sep 20, 2019 at 10:53 am ETThe company said an outage this week prevented a small percentage of Pixel events from being logged correctly.
Amy Gesenhues | Sep 19, 2019 at 2:24 pm ETNielsen has also acquired a minor stake in OpenSlate.
Amy Gesenhues | Sep 19, 2019 at 2:19 pm ETThe company said an outage this week prevented a small percentage of Pixel events from being logged correctly.
Amy Gesenhues | Sep 19, 2019 at 2:01 pm ETSocialbakers' Social Media Trends report found that Facebook News Feed ads earned the highest CTR compared to Facebook video ads and both Instagram news feed and Story ads.
Amy Gesenhues | Sep 18, 2019 at 4:05 pm ETThe ads will be available as a reserved placement and purchased on a CPM basis.
Amy Gesenhues | Sep 18, 2019 at 8:00 am ETA recent report by FullFact.org revealed an advertiser had edited a BBC headline from August.
Amy Gesenhues | Sep 17, 2019 at 3:15 pm ETThe visual search technology that powers Pinterest's Lens camera searches can now identify more than 2.5 billion objects within the fashion and home industry.
Amy Gesenhues | Sep 17, 2019 at 11:29 am ETThe company released a number of new updates for video creators and publishers during the International Broadcasting Convention event in Amsterdam on Monday.
Amy Gesenhues | Sep 16, 2019 at 10:53 am ETTo get ads approved in a timely manner, brands need to know what content is allowed, what’s restricted and what’s prohibited. Marketing Land put together this cheat sheet to help.
Amy Gesenhues | Sep 16, 2019 at 10:26 am ETThe social media marketing week in review: A round up of news and announcements you may have missed.
Amy Gesenhues | Sep 13, 2019 at 12:57 pm ETDoubleVerify offers the most comprehensive viewability auditing across Snapchat ad formats.
Amy Gesenhues | Sep 12, 2019 at 1:58 pm ETThe company said the platform was inspired by Photoshop.
Amy Gesenhues | Sep 11, 2019 at 2:08 pm ET