MarTech Minute: Zendesk adds sales suite, Leanplum hires CEO
A quick round up of the latest marketing technology news and announcements.
Our MarTech Minute briefs first appear in the MarTech Today daily newsletter. Click here to subscribe so that you can start your day “in the know” for all things martech-related.
MOMENT OF ZEN. CRM provider Zendesk has rolled out a new Sales Suite tool and expanded its Support Suite offerings. The Support Suite has a refreshed design enabling a comprehensive overview of customer communications and new social messaging features. The newly introduced Sales Suite is geared toward team collaboration. Why we care: Being able to combine customer service and sales communications within the CRM platform gives marketers a more holistic view of the customer journey. Source: Zendesk
LEAN IN: Leanplum, a multi-channel customer engagement platform, has raised $27 million in Series D funding and named George Garrick, the former CEO for both IRI and A.C. Nielsen, as its new CEO. The company says the money will go toward product development and go-to-market efforts. Why we care: Leanplum reports it enabled marketers to send more than 150 billion mobile messages last year. With more money now available for product development — and a consumer behavior expert leading the team — the company is positioning itself to be a top customer engagement solution. Source: Leanplum