Marketers are spending more on data management platforms than operational tech
Nearly 60% of marketers surveyed by Merkle said they spend more on management tech versus campaign and decision management tools.
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.
Nearly 60% of marketers surveyed by Merkle said they spend more on management tech versus campaign and decision management tools.
Amy Gesenhues | Feb 19, 2020 at 8:18 am ETThe marketing technology week in review: A round up of news and announcements you may have missed.
Amy Gesenhues | Feb 14, 2020 at 4:56 pm ETTechnical acumen ranked as the third biggest challenge when deploying digital marketing initiatives, according to a recent survey of CMO consultants.
Amy Gesenhues | Feb 14, 2020 at 3:34 pm ETFaster lead imports to Salesforce, new alert notifications and search features are among the updates.
Amy Gesenhues | Feb 12, 2020 at 11:11 am ETYour customers want to text for live support. Are you ready?
Amy Gesenhues | Feb 12, 2020 at 8:35 am ETDiminishing third-party cookie data and growing privacy regulations will impact available data, driving more marketers to take control over ID graphs and identity programs.
Amy Gesenhues | Feb 6, 2020 at 12:05 pm ETThe acquisition is more about Salesforce's ability to deliver personalized interactions than its entry into the CDP space, says one industry insider.
Amy Gesenhues | Feb 4, 2020 at 12:37 pm ETThe first-party data solution will become part of performance marketing agency Merkle.
Amy Gesenhues | Feb 3, 2020 at 1:11 pm ETSmall businesses use Over to easily create digital content.
Amy Gesenhues | Jan 30, 2020 at 12:59 pm ETAs businesses look to rebuild their technology infrastructure, many are adopting Kubernetes platforms, a move that has implications for marketing and marketing operation teams.
Amy Gesenhues | Jan 29, 2020 at 8:56 am ETGartner discovered many CX responsibilities have shifted from IT, customer service and operation teams to marketing departments in the last two years.
Amy Gesenhues | Jan 24, 2020 at 2:42 pm ETThe partnership will combine Tapad's identity resolution platform with AcuityAds' targeting solutions, with a focus on CTV.
Amy Gesenhues | Jan 23, 2020 at 12:58 pm ETThe first ad tech platforms to be certified include Amobee, MediaMath, SpotX, The Trade Desk and Xandr.
Amy Gesenhues | Jan 22, 2020 at 1:01 pm ETReports show companies are investing in personalization, but marketers are struggling to implement and execute full-scale personalization initiatives.
Amy Gesenhues | Jan 21, 2020 at 1:06 pm ETThe martech week in review: News and announcements in marketing technology this week that you might have missed.
Amy Gesenhues | Jan 17, 2020 at 2:03 pm ETWe're conducting a survey to get more insight on the roles shaping our industry.
Amy Gesenhues | Jan 15, 2020 at 10:46 am ETBrightcove Campaign integrates with a number of marketing automation platforms.
Amy Gesenhues | Jan 14, 2020 at 12:03 pm ETSalesforce Order Management aims to offer a single view of fulfillment and customer support experiences.
Amy Gesenhues | Jan 13, 2020 at 1:00 pm ETThe martech week in review: News and announcements in marketing technology this week that you might have missed.
Amy Gesenhues | Jan 10, 2020 at 4:29 pm ETThe ads will appear on POPSUGAR with plans to extend across the companies other media brands.
Amy Gesenhues | Jan 10, 2020 at 2:55 pm ETUsers will also be able to make themselves eligible to see an ad even if the advertiser has excluded them from the Custom Audience list.
Amy Gesenhues | Jan 9, 2020 at 3:20 pm ETThe solution analyzes a mix of ad exposure and engagement data to gauge expected ad performance.
Amy Gesenhues | Jan 9, 2020 at 12:10 pm ETThe latest iteration provides guidance on how best to extend the "Lean-Agile mindset" in various business areas, including IT operations and marketing.
Amy Gesenhues | Jan 8, 2020 at 2:09 pm ETThe "Advertising Accelerator with Watson" uses artificial intelligence to deliver predictive models for creative assets within a campaign.
Amy Gesenhues | Jan 7, 2020 at 8:32 am ETThe ad tech company's latest release is an ID-agnostic identity management solution for publishers that sits on top of Pubmatic's Prebid User ID module.
Amy Gesenhues | Jan 6, 2020 at 1:43 pm ETThe marketing technology industry had a busy year, with nearly 250 mergers and acquisitions in the first six months alone.
Amy Gesenhues | Dec 31, 2019 at 10:21 am ETThe integration allows advertisers to avoid bidding when specific keywords appear in a URL.
Amy Gesenhues | Dec 18, 2019 at 2:28 pm ETWhy organizations are re-imagining the role and expectations of senior marketing leaders.
Amy Gesenhues | Dec 17, 2019 at 2:31 pm ETThe CDP's integration spans Google Marketing Platform's entire suite of tools.
Amy Gesenhues | Dec 13, 2019 at 11:54 am ETThe martech week in review: News and announcements in marketing technology this week that you might have missed.
Amy Gesenhues | Dec 13, 2019 at 11:49 am ETThe company also has a Microsoft Teams integration in beta.
Amy Gesenhues | Dec 12, 2019 at 11:56 am ETSixty-four percent plan to increase ABM staff next year, study finds.
Amy Gesenhues | Dec 11, 2019 at 1:54 pm ETThe free tool shows CLV trends and identifies when customers are at risk of no longer buying from a merchant.
Amy Gesenhues | Dec 10, 2019 at 2:03 pm ETThe company plans to release an easy-to-use video editing tool in the same style as its photo editor.
Amy Gesenhues | Dec 9, 2019 at 2:18 pm ETNinety-one percent of customer data management professionals surveyed by Forrester said data privacy was a top concern of their customers.
Amy Gesenhues | Dec 6, 2019 at 3:28 pm ETThe martech management tool is available to CabinetM's Professional and Enterprise subscription users.
Amy Gesenhues | Dec 4, 2019 at 2:37 pm ETAd specialists from Nanigans will join the company.
Amy Gesenhues | Dec 4, 2019 at 2:09 pm ETThe Branded Content Analysis Suite offers brands and publishers cross-channel analytics.
Amy Gesenhues | Dec 3, 2019 at 1:50 pm ETThe platform uses machine learning to connect advertisers to relevant podcasts.
Amy Gesenhues | Dec 3, 2019 at 1:09 pm ETNo need to write complicated code to apply predictions to your CRM lead scoring models, for example.
Amy Gesenhues | Nov 27, 2019 at 12:44 pm ET