Performance Marketing
As budgets shift to digital, MOPs teams look to campaign orchestration tools for relief
"Teams just can’t keep up with the sudden shift in volume and rapid pivoting that’s happening," says Jeto CEO Alexandre Pelletier.
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.
Commerce
MarTech Minute: Nuance’s AI-powered call center solution, Builder’s e-commerce apps for SMBs
A quick round up of the latest marketing technology news and announcements.
Customer & Digital Experience
MarTech Minute: Pegasystems’ new service offerings, YouTube releases Video Builder, more
A quick round up of the latest marketing technology news and announcements.
Marketing Management
MarTech Minute: Zapier’s screen capture tool, ActiveCampaign comes to Shopify App Store
A quick round up of the latest marketing technology news and announcements.
Marketing Operations
COVID-19 crisis brings CDP vulnerabilities to the forefront
Current remote working conditions may result in a higher likelihood of problems with data input, analytics and campaigns, according to CDP Institute Founder David Raab.
Marketing Management
MarTech Minute: Nintex Workflow Cloud gets RPA bots, Smartly.io opens door to Pinterest ad solution
A quick round up of the latest marketing technology news and announcements.
Performance Marketing
Marketing teams are finding out what their martech can do right now
TapClicks SVP of marketing Daryl McNutt says his team is maximizing its existing tools in new ways now that everyone is remote.
Performance Marketing
Social martech platforms pivot quickly facing COVID-19 crisis
Opendorse, a social publishing platform aimed at sports marketing teams, has expanded its offering to all businesses, while other social management tools roll out new features to address the pandemic.
Marketing Management
Facebook’s former security chief to help Zoom secure platform
Zoom's explosive growth made the platform a target for bad actors who have spammed the video conferencing tool with NSFW images and racial slurs.
Customer & Digital Experience
MarTech Minute: HubSpot launches CMS Hub, Foursquare and Factual join forces
A quick round up of the latest marketing technology news and announcements.
Customer & Digital Experience
MarTech Minute: AppGyver’s no-code solution, online training from The Trade Desk
A quick round up of the latest marketing technology news and announcements.
Marketing Management
MarTech Minute: AdMaven fights ad fraud, Inmar Intelligence partners with Ibotta
A quick round up of the latest marketing technology news and announcements.
Marketing Management
MOPs community pulls together as many face job uncertainty
Because marketing operations teams are needed more than ever right now.
Marketing Management
Martech platforms reduce costs as CMOs face budget cuts
Many platforms are already making concessions to help marketers by reducing costs and, in some cases, even suspending billing.
Marketing Management
How MOPs teams are staying agile as remote work becomes the norm
Agile expert and coach Stacey Ackerman says it's important to have a strong facilitator to make sure everyone is actively participating in the conversation.
Marketing Management
MarTech Minute: RevTrax offers free data services solution, Nuvi’s latest social tools
A quick round up of the latest marketing technology news and announcements.
Performance Marketing
WPP wants to train 50K employees on AI. Here’s how they plan to do it.
CTO Stephan Pretorius lifts the curtain on the holding company's large-scale training plans and sheds light on how his team is able to break down barriers across business units.
Performance Marketing
MarTech Minute: Demandbase expands features, Simpli.fi adds attribution capabilities
A quick round up of the latest marketing technology news and announcements.
Marketing Management
MarTech Minute: Free Airtable Pro for humanitarian causes, Salesforce sunsets 3 features
A quick round up of the latest marketing technology news and announcements.
Performance Marketing
Criteo pivot hints at ad tech’s future in a regulated, cookie-free world
The company's new Traffic Generation solution uses first-party data to drive engagement for upper-funnel campaigns.