What is marketing attribution? Models and best practices
Marketing attribution shows what drives conversions. Learn how different models work, how to choose the right one, and how to optimize your ad spend.
Marketing analytics: What it is and why marketers should care
Turn data into growth. Learn how marketing analytics tracks performance, reveals insights, and drives smarter decisions across all your campaigns.
Enterprise GA4—What to set up, customize, and do next
Unlock the full power of GA4 for enterprise. Learn how to scale tracking, customize reports, and extract insights that drive marketing and business growth.
Why chasing shiny CDP features leaves marketers feeling like imposters
Marketers often feel left behind in the CDP race, but the real success lies in mastering the fundamentals that keep data reliable and campaigns durable.
Marketing artificial intelligence (AI)
The latest AI-powered martech news and releases
AI would rather make up an answer than admit it doesn’t know—because apparently, honesty doesn’t score well on the exam.
GrowthLoop wants to help retailers capture more retail media dollars
Retail media networks are booming, but legacy tech holds them back. GrowthLoop aims to power modern, AI-driven ad sales.
B2B marketers have a chance to close the small business confidence gap
SMBs are spending more on marketing but growing less confident in results, creating an opportunity for B2B marketers to step in with clear, data-driven solutions.
How Clayton Christensen’s theory of disruptive innovation helps explain the rise of Positionless Marketing
Assembly-line marketing is obsolete. Positionless Marketing is the disruptive innovation transforming how brands connect with customers in real time.
Customer relationship management (CRM)
Monday.com welcomes marketers to its CRM with AI-powered campaigns
Marketers are drowning in disconnected tools. Monday.com wants to connect CRM data to campaigns in real time — no sales syncs needed.
Marketing artificial intelligence (AI)
Marketers report surging ROI as genAI moves from pilot to practice
A new SAS study shows marketing is leading enterprise adoption of generative AI, with ROI soaring but governance still lagging behind.
Time for a ‘Welcome Back’ program for returning customers?
A welcome-back email can turn churned customers into loyal ones by picking up where their last experience left off.
Marketing needs supply chain intelligence for manufacturers to win with customers
Manufacturers are losing deals to faster competitors, and AI is the only way to close the gap between marketing promises and operational delivery.
Marketing artificial intelligence (AI)
Think AI can scale personalization alone?
Not without a content supply chain that can keep up.
Amazon, NASDAQ, and Verizon are attending MarTech this week for free. Are you?
Thousands of marketers from some of the world’s most iconic brands are attending the MarTech Conference, online September 17, for free.
Why every technology revolution feels the same, until it isn’t
Excited by every AI tool? You’re not alone. But history shows tech hype often skips the hard part: real change.
What the arrival of AI browsers means for marketing
Perplexity’s Comet and OpenAI’s upcoming browser are set to use agentic AI and personalization — posing a challenge Google’s dominance.
Breaking down silos to deliver AI-driven marketing at scale
AI won’t transform your marketing until your tech, teams, and processes align. Discover how to bridge the gaps and unlock full ROI.
The martech refresh cycle is a myth
Vendors push unneeded upgrades, forcing marketing leaders into cycles of constant, costly replacements that solve nothing.
Marketing artificial intelligence (AI)
Marketers turn to AI for speed, while consumers turn away in distrust
Marketers are leaning on AI to meet rising demands, but while productivity climbs, consumer trust is sinking — and that gap could be marketing’s biggest risk.
In an age of AI excess, trust becomes the real differentiator
AI makes content abundant but authenticity scarce. Only trust and relevance can turn abundance into real value.
What is the Agent2Agent protocol and why should marketers care?
AI tools are smart alone — but unstoppable together. Discover how the Agent2Agent protocol turns collaboration into a marketing advantage.
How to scale content without losing your brand voice
Search engines and LLMs reward clarity and distinctiveness, not raw volume. See how the right structures let you publish more without weakening trust.
B2B marketers at SMBs struggle with conversion rate optimization
SMB marketers say CRO is their top priority — but most aren't A/B testing their landing pages. What’s holding them back?
20 strategic planning tips for marketers preparing for 2026
Planning feels impossible in a year of AI upheaval and global instability. Don’t freeze — use these 20 expert tips to move forward with clarity.
Why impression-based advertising will redefine search and CTV
Microsoft Ads is moving beyond clicks with impressions-based remarketing. Here’s what this shift means for channels, budgets and strategy.
Marketing on Reddit: What you need to know
What you need to know about marketing on Reddit. Updated with details about the new community engagement metrics.
Why vendor agility often trumps analyst rankings
Enterprise platforms may offer strong features, but their scale and processes often lack the speed, customization or flexibility you need.
Customer journey orchestration
From Funnel to Signals: Break Siloes With the Five-Pillar Framework
Forget funnels. Today’s customer journeys are fractured, AI-driven, and nonlinear. Here’s why signal-based marketing is your winning move.
Designing the GTM model for marketing’s revenue era
Marketing’s next era is revenue-driven. Here’s how to design a GTM model that aligns stakeholders, accelerates pipeline and proves ARR impact.
Turn your scattered data into actionable insights
For marketers overwhelmed by disjointed data... we get it. Discover how to activate what you already have.
What are marketers saying about HubSpot’s Loop Marketing playbook?
Loop Marketing reimagines content strategy for the AI age. How you feel about it depends on how you think about marketing.
The 4 Ps of marketing, reimagined for the AI era
They shaped decades of marketing, but in the AI era, product, price, place and promotion no longer look anything like they used to.
Adobe makes AI agents and orchestrator generally available
Adobe says its new AI agents are ready to automate and optimize everything from site journeys to site fixes.
When and how to approach a brand refresh
Brand marketing isn’t just about image — it's now tied to LLMs, visibility and trust. Twilio's Adam Morgan shares tips on brand refreshes.
Why every marketer needs a ‘do-not-do’ list
Doing more isn’t always progress. Learn how subtraction can free up time, sharpen focus and boost your marketing impact.
Marketing on LinkedIn: What you need to know
Your guide to LinkedIn's tools, strategies and best practices. Updated with information on BrandLink videos.
Revenue teams struggle with execution, despite widespread AI adoption
AI adoption is booming, but only 28% see better sales results. The real issue? No systems for execution.
Marketing artificial intelligence (AI)
AI is the new OS — but marketers’ curiosity will decide its value
At HubSpot's Inbound, the talk of AI was everywhere, but the brands that thrive will balance AI tools with curiosity-driven strategies.
Why pilots, not RFPs, define the future of martech selection
The RFP is outdated for martech. Learn faster, outcome-driven ways to select vendors through real-world pilots and partnerships.
4 ways AI is reshaping marketing operations (and how to prepare)
Manual data cleanup slowing you down? AI automates hygiene, enriches insights and optimizes campaigns. Let's make your workflows smarter.