Are CRMs alone sufficient in a data-driven world?
Collecting the data traditionally captured in a CRM is mere table stakes, according to a new report. It's time to re-think how you work with customer data.
More from MarTech: Page 2
Why it’s harder to build an audience than ever before
Search engines that simply answer your question. Sites driven by algorithms that don't want people to leave. Building an audience ain't what it used to be.
Marketing artificial intelligence (AI)
How to protect your marketing survey against AI bot attacks
AI bots are corrupting marketing data — from fake survey responses to misleading email engagement. Here’s how to detect and prevent them.
How to bulletproof your marketing pitches
Executives fear risk, but you can make your ideas feel like the safest bet in the room. Here’s how.
Salesforce Agentforce: What you need to know
Agentforce represents the shift from generative AI to agentic AI. Updated with details of an expanded partnership between Google and Salesforce.
Personalize your marketing without compromising privacy
Future-proof your data strategies to overcome barriers to personalization and build a privacy-first marketing approach.
AI agents offer a glimpse into a potentially simplified future
Martech has become a tangled web of tools and integrations. Could AI agents be the key to a simpler, smarter future?
Data-driven decisions start with effective intake forms
Insights for designing an effective intake process that supports strategic decision-making and operational success.
5 underrated tools to boost your B2B PPC performance
These will help you track smarter, outsmart competitors, and make sense of multichannel chaos in 2025
Marketing artificial intelligence (AI)
What is the R programming language, and how is it used in marketing?
If you're a marketer up to the task of learning it, R is useful for statistical computing and data analysis.
3 reasons your paid social ads aren’t converting (and how to fix them)
If your social ads aren’t converting, your creative, targeting or landing page might be the culprit. Find out what’s holding you back.
Unlocking the power of marketing mix modeling solutions
MMM’s diverse applications — from budget to media optimization — make it a critical tool for proving and improving marketing performance.
Why buying-group marketing beats ABM every time
B2B buying isn’t a solo act. See how understanding group dynamics can make your marketing more precise and effective.
Marketing artificial intelligence (AI)
How to unlock the true potential of AI with adaptive structure
Move beyond scattered experiments and build an adaptive, AI-ready marketing organization.
Adobe looks to navigate privacy and advertising with Adobe Real-Time CDP Collaboration
Adobe’s new data clean room helps advertisers and publishers protect privacy while monetizing audiences.
CMOs say lack of resources is hurting growth opportunities
Resource shortages are hurting campaigns, operations, martech adoption and more, according to a new CMO Council report.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: February 20
While vendors keep pushing agentic AI, reliability concerns keep customers pushing back.
How AI makes marketing data more accessible and actionable
AI-powered insights help you make data-driven decisions instantly, rather than waiting on analysis. Not only do you work faster, you work smarter.
3 reasons the ‘Do You Want to Hear From Us’ email must die
Re-engagement emails annoy customers by asking a question you should already know the answer to.
Want to really understand marketing ops? Talk to this guy
Spend a few minutes with Mike Rizzo, the leader of the marketing operations band, to better understand the world of MOps.
Marketing artificial intelligence (AI)
DeepSeek disrupts big tech and exposes the inefficiencies of expensive AI
Faced with a competitor whose product costs 90% less, Google, Meta, Microsoft and Amazon keep going with needlessly expensive AI.
AI is transforming GTM teams into fiduciary powerhouses
Making the right business decisions just got easier. Here's how AI helps teams stay ethical, efficient and effective.
Optimization and personalization
How un-marketing builds trust in a world of invasive advertising
Consumers are tuning out traditional marketing. Stand out with personalization that feels thoughtful, not intrusive.
New partnership integrates Canva’s design capabilities into HubSpot
A new HubSpot-Canva integration is available globally for free across all HubSpot hubs and tiers with a Canva subscription.
Marketing on Reddit: What you need to know
What you need to know about marketing on Reddit. Updated with news that a paywall is coming to some Reddit content.
What’s behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer?
Where did these roles come from? What do they do? How do they do it?
Diversity and inclusion in marketing
Target’s DEI retreat: Inclusivity was never more than a marketing stunt
Strategic pivot or performative allyship? Unpack the implications of scaling back DEI initiatives on corporate values and public trust.
How to Leverage Snowflake and OneTrust for Consent Management at Scale
Join this webinar to learn how to maximize the value of your data for marketing, all while respecting user choice.
The truth about martech in 2025 and how to make it work for you
AI-powered everything might sound great, but if your martech stack isn’t delivering results, it’s time for a reality check.
Marketo unveils new email designer as part of January updates
The new WYSIWYG email designer leads our round up of the Marketo updates from January 2025.
Why most martech RFPs fail and how to get vendor selection right
The martech RFP process is long, complex and often flawed. Focus on these key areas to make smarter technology choices.
Marketing artificial intelligence (AI)
The top 50 genAI use cases in marketing
Content, data, ads and more — see where genAI is innovating marketing and where it’s struggling to make an impact.
The 14 best HubSpot updates from January 2025
The choice is clear: Comb through 111 HubSpot updates from January, or look at our list of the 14 that admins and marketing managers need to know.
Time to check your phone numbers in AI Overviews
Seems simple enough, but don't neglect checking your phone numbers in AI Overviews - or you could lose business and give control to scammers.
How a human-centric approach could fix reputational disasters in 2025
Restoring brand trust in 2025 requires empathy, real action and continuous engagement — not just crisis response and PR spin.
Marketing artificial intelligence (AI)
4 marketing ‘jobs to be done’ being transformed by genAI
GenAI is transforming marketing across 10+ roles — from research and content creation to platform enablement and campaign execution.
Demand gen leaders say they struggle with the same stubborn challenges
The 2025 State of Demand Gen Report has a lot of challenges you've heard before. But it also offers up some potential solutions.
How influencer marketing became an essential marketing channel
With or without TikTok, influencer marketing will live on because it's built on platforms where buyers spend their time.
Marketing on LinkedIn: What you need to know
Your guide to LinkedIn's tools, marketing strategies and best practices. Updated with details on the conversions API and Revenue Attribution Report.
How ChatGPT search reshapes the B2B buyer’s journey
A simulated buyers journey shows how ChatGPT search influences B2B buying through research, decision-making and vendor discovery.