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MTT 20200110
Users will also be able to make themselves eligible to see an ad even if the advertiser has excluded them from the Custom Audience list.
Consumer Insights uses first- and third-party data to help retailers identify potential customers using attributes of their best existing customers.
It estimates there are now 157 million of these devices in American homes.
The company said it was no longer focused on data aggregation and was concentrating on being a 'neutral and open marketplace'
The solution analyzes a mix of ad exposure and engagement data to gauge expected ad performance.
The company hopes to address complex usability challenges marketers face that are commonly associated with legacy enterprise systems.
The company reports that customers sent nearly 350 billion emails in 2019.
The company’s latest offering is a first for the podcast advertising market.
Gamifying employee experiences that educate and shape behaviors is a natural extension of our increasingly gamified culture.
The tool seeks to drive cross-functional collaboration by collecting and analyzing customer-facing employee feedback.
Android users can receive RCS messaging now but it's still an uncertain road ahead for marketers – and Apple isn't the only problem holding us back.
The latest iteration provides guidance on how best to extend the "Lean-Agile mindset" in various business areas, including IT operations and marketing.
The partnership allows brands to create image-rich product pages that engage consumers and drive conversions.
The ad shows at the top of the Explore tab for the first two visits per user, per day.
The "Advertising Accelerator with Watson" uses artificial intelligence to deliver predictive models for creative assets within a campaign.
The ad tech company's latest release is an ID-agnostic identity management solution for publishers that sits on top of Pubmatic's Prebid User ID module.
Many publishers are playing hide the ball with their "Do Not Sell" links.
News Corp will have a small stake of the video ad tech business, and Tremor will have exclusive outstream video sales rights with the deal.
Walmart Media Group named four initial advertising partners to support sponsored search campaigns.
Mobile email maybe an adaptation to what we’re already doing but make 2020 the year to move to a channel and platform-specific way of managing it.
In executing your 2020 digital strategy, focus on delivering convenience, insights and digital integrity to your prospects and customers.
The emerging focus is on orchestration, a next-level approach that builds off basic automation and adds new levels of intelligence in the process.
Data, content, commerce and user experience are all key in how we prioritize our customer relationships using martech in the coming year.
The amount of data is growing at a phenomenal rate but we are not adopting that data to guide decision-making at the same rate. We need to change this in the coming year.
TV advertising used to be for big budgets and broad audiences but now we can access highly relevant, specific audiences in the same way we can for digital.
We’re going to see more short-term flexible roadmaps rather than detailed marketing plans to stay agile in the coming year.
Our community of expert marketers shares advice about how to step up your game in 2020. Hint: User and customer intent should be the focus in everything you do this year.
Good gated content that converts at 15% or higher will give you scalable traffic with more people to nurture.
Take a less linear and more multidimensional view of core updates when they happen in the coming year.
Joy Hawkins shares the top 5 features she’d like Google My Business to update or change this year.
Data is giving us an opportunity to look at bigger picture decisions in our accounts rather than the day-to-day work we have been doing.
It’s time to go through your website and figure out if this is the experience we want customers to have, especially on a mobile device.
As we see the advertising platforms pick up steam with automation, we also need to be ready for structured data markup and international ecommerce opportunities.
Show Google that you're a trusted entity with a focus on your expertise, authoritativeness and trustworthiness in the new year.
A reliable data flow will help automation tools we started to use in past years do their jobs better.
In organic search, you're going to see a push of data directly to search engines instead of relying on them to crawl.
With a projected 30-40% loss of user data in Safari with ITP in 2020, marketers are going to have to re-think how to handle attribution in the coming year.