Performance marketing
MarTech is your source for performance marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Email marketing and customer retention in the financial services industry
Brands that leverage email marketing will continue to build lasting customer relationships while thwarting the new fintech players from capturing market share
From the Edsel to the iPhone 11: Products with problematic designs
Whether it is the recent trypophobes issue with Apple, or the "Vdara death ray" in Las Vegas, there are lessons for brands about managing a design controversy.
YouTube gives back verified badges to creators after backlash over recent changes
"While rolling out improvements to this program, we completely missed the mark," wrote YouTube in an update on its Creator Blog.
Pinterest’s new Shop the Look collections lets brands promote several items in one mobile ad
Advertisers will be able to showcase up to four products with the new ad format.
Google sorry about audio review scandal, details privacy changes for Assistant
Voice & Audio Activity (human review) will now become opt-in, but it's still turned on by default with the company discouraging opt-outs.
YouTube ‘Video Reach’ campaigns let advertisers upload multiple videos for single campaign
Ford reports the new offering reduced campaign costs by more than 20% compared to its previous YouTube campaigns.
Social Shorts: Facebook’s latest Portal devices, 3D Snaps, LinkedIn Skills Assessment tests
The social media marketing week in review: A round up of news and announcements you may have missed.
YouTube reworks verification requirements, displays verified checkmark more consistently across platform
The new criteria for verification eligibility is focused on a channel's authenticity and prominence.
The MarTech Minute: Salesforce adds Einstein Search, Tealium launches machine learning for CDP
MarTech Minute briefs always appear first in our daily newsletter throughout the week. The following is our compilation of the past week’s briefs from those newsletters
Facebook rolls out new video poll ads, set to open AR Ads to all advertisers
Facebook is opening a beta for AR Ads globally in the fall.
Facebook confirms Pixel outage may have impacted conversion, Custom Audience, Dynamic Ads reports
The company said an outage this week prevented a small percentage of Pixel events from being logged correctly.
Nielsen’s OpenSlate integration adds brand safety measurement for video advertisers
Nielsen has also acquired a minor stake in OpenSlate.
Facebook confirms Pixel outage may have impacted conversion, Custom Audience, Dynamic Ads reports
The company said an outage this week prevented a small percentage of Pixel events from being logged correctly.
How to track traffic quality and boost conversions
Traffic quality is a key aspect of driving conversions.
Google beefs up mobile app insights with new AdMob API
There are now a range of enhanced metrics, such as active users, ad exposures per session, session duration, ARPU and user retention.
Report: Facebook News Feed getting 60% of total ad spend across Facebook, Instagram
Socialbakers' Social Media Trends report found that Facebook News Feed ads earned the highest CTR compared to Facebook video ads and both Instagram news feed and Story ads.
Soapbox: ‘Intent’ should be every marketer’s #1 obsession
We need to be focused on what people are looking for and why we’re creating that content.
YouTube masthead ads hit TV app
The ads will be available as a reserved placement and purchased on a CPM basis.
Breaking loyalty silos
Can the increasing liquidity of loyalty points enhance member experience but ruin loyalty program finances?
Facebook said it would stop letting advertisers alter news story headlines in 2017, but it’s still happening
A recent report by FullFact.org revealed an advertiser had edited a BBC headline from August.
Pinterest brings Shoppable Pins to visual searches for fashion, home products
The visual search technology that powers Pinterest's Lens camera searches can now identify more than 2.5 billion objects within the fashion and home industry.
Yoast 12.1 adds custom favicons to the mobile snippet preview
Also introduces more schema filters and matches Google’s search font size on desktop.
Social listening: what it is, why it matters, and how to do it
What is social media monitoring? Why is it important? What are the best social listening tools? Find out with this quick guide for 2020.
Facebook video marketers get new tools, metrics for Live, Watch Parties, Creator Studio
The company released a number of new updates for video creators and publishers during the International Broadcasting Convention event in Amsterdam on Monday.
You can’t advertise that: The big list of prohibited ads across social and search platforms
To get ads approved in a timely manner, brands need to know what content is allowed, what’s restricted and what’s prohibited. Marketing Land put together this cheat sheet to help.
Soapbox: Your customers are everywhere, but here’s why you don’t need to be
In today's Soapbox, focusing on the critical moments in your customer’s journey will increase your odds of delivering an exceptional experience and avoid diluting your resources.
Here’s a script to spice up your Facebook demographics reporting
This script pulls a Facebook demographic report and generates a pyramid chart for age/gender performance analysis.
ANA announces new measurement division to enable industry standards, accountability
The division aims to deliver measurement-focused products and services to ANA members.
Social Shorts: LinkedIn’s latest feature, GM’s new CMO, iProspect acquires MuteSix
The social media marketing week in review: A round up of news and announcements you may have missed.
Insider tips: Here’s the kind of creative that wins over advanced TV audiences
When it comes to developing creative for advanced TV environments, you need to understand what ad formats and features will drive the most engagement and conversation, as well as what's coming next.
Snapchat adds DoubleVerify as brand safety, viewability measurement partner
DoubleVerify offers the most comprehensive viewability auditing across Snapchat ad formats.
Facebook gives creators new ways to build audiences via Stories, more monetization features
Collaborative Stories let multiple public figures to contribute to a single Facebook Story.
HomePod M.I.A. among Apple announcements
Why isn't Apple putting more emphasis on its smart speaker?
Lucidworks’ new feature promises enhanced internal site search customization
Also claims it’ll allow retailers to optimize search without having to call on IT dept.
Will traditional PPC agencies die out in the age of automation?
AI has become ubiquitous in modern life, and PPC management is no different.
Facebook to sunset ability to register, login to apps using only a phone number or email
Facebook's Account Kit for developers will be deprecated on March 9, 2020.
Facebook changes how it handles user location data settings in response to Android, iOS updates
For Android 10 devices, Facebook will follow the most restrictive setting selected by the user.
Does the 9th Circuit’s new decision in HiQ vs. LinkedIn open the floodgates to scraping?
The case may still be reheard or appealed but it appears to be a broad ruling in favor of "the open internet."
Shopify’s latest acquisition gives merchants access to advanced fulfillment tech
Following the launch of the Shopify Fulfillment Network, Shopify will acquire robotics warehouse provider 6 River Systems.
The 4 optimization techniques from Google you can use with Amazon Ads today
Amazon ads are surprisingly easy to master for anyone who’s familiar managing Google Ads and tools can streamline best-practice optimizations.