Sponsored Content: Adzooma

Adzooma is a technology platform in the advertising space. We started life as a small agency and struggled to find a powerful but easy-to-use way to manage and optimize our ad campaigns at scale... So we built one. Since then, we've become a Google Partner, Facebook Partner, and have seen our business grow over 3000%. Why? Because we kept the plan simple by disrupting the market, making online advertising easier, more accessible and more cost effective for all businesses irrespective of their size.

Performance Marketing

Why every PPC manager needs to automate more

Recently, the BBC did an article about Amazon turning 25. Frankly, it was appalling. It asked the question “how has the Amazon empire been built?” – and then completely failed to answer it. It listed a bunch of things: strong revenue, retail sector dominance, Amazon’s value flying high, etc. etc. Yawn. Let’s actually answer the […]

Performance Marketing

Three reasons PPC campaigns fail that nobody seems to care about

Google “how to make your PPC ads convert better” and your search results will be littered with blog posts like this: Don’t worry, they’ll tell you. It’s “quick and easy”. Use these “rapid growth hacks”. Here are some “tricks”. Here’s how to copy the best-converting PPC campaigns. And, honestly, I get it. I’m not criticizing […]