Performance marketing
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What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Study: Which digital ad formats are most effective?
A Kargo study found no correlation between ad viewability and effectiveness.
MasterCard buys SessionM for tighter credit card-loyalty program integration
The deal will provide customer insights for personalized offers and targeting and enable closed-loop measurement at the point of sale.
MessageGears rolls out AMP for Email support
AMP can enable interactive, dynamic content in Gmail inboxes.
Facebook is changing how it measures organic Page impressions
The company said it is shortening the time frame for how it filters out repeat impressions to align with how it measures paid impressions.
B2B marketers look to match B2C in level of customer experience
Study says B2B marketers need to prioritize data governance to improve CX.
IAB: First-half 2019 online ad spending reaches $58 billion, but growth is slowing
Mobile ad revenues were $39.9 billion or 69% of the total.
Facebook opens search ads to all advertisers
Ad placement will include Facebook News Feed and Marketplace search results.
Customer journey orchestration
The benefits of using marketing automation
Marketing automation platforms offer numerous benefits bystreamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation.
Social Shorts: LinkedIn Events, Facebook Story Ad templates and Pinterest Lite
The social media marketing week in review: A round up of news and announcements you may have missed.
Constant Contact launches new integrated tools designed to connect SMBs with customers
The platform announced new, integrated capabilities, including social media, ad management, SEO and more.
Facebook’s Campaign Budget Optimization is coming. Are you ready?
The time to start testing CBO is now, says Michelle Morgan of Clix Marketing.
Snapchat Dynamic Ads now in beta: Auto-generates ads from product catalogs
The feed-based ads will run in the U.S. only to start.
Facebook testing ads in Groups tab
A small group of advertisers will get access to the mobile placement option in Ads Manager.
AdsWizz’s PodScribe promises scalable podcast ad targeting
The tool uses speech-to-text transcription for contextual advertising targets.
Awe-inspiring customer experience starts, and ends, without ‘gotchas’
CX is much greater than a single interaction and must be championed from the C-suite and orchestrated across the lines of business and functions.
Facebook removing gray verified badges from Pages later this month
Page owners will begin receiving notices this week that the badges are going away starting October 28.
YouTube to end support for third-party pixels early 2020
Support will end once Nielsen, comScore and other measurement system integrations with Ads Data Hub are complete.
More people trust (and distrust) Facebook than any other social site — [survey]
66% said that data-privacy concerns had impacted their trust of social media.
Amazon keeps chipping at Google’s search ad dominance
The ecommerce giant has 13% of U.S. search advertising market and is the only top player expected to increase share in the coming years, according to new eMarketer research.
Pinterest’s new Home Feed tool lets users fine-tune the Pins they’ll see
The Home Feed Tuner could improve use engagement on the platform.
CNN.com receives first Verified Mark Certificate in preparation for BIMI email standard
The Verified Mark Certificate is expected to become a requirement for brands adopting the BIMI email standard.
CNN.com receives first Verified Mark Certificate in preparation for BIMI email standard
The Verified Mark Certificate is expected to become a requirement for brands adopting the BIMI email standard.
LinkedIn gives Page admins tools to notify company employees of updates
An employee notification tool will let Page Admins alert employees when company updates are posted on the platform.
3 ways to take back control from PPC automations
When Google and the engines automate PPC tasks, you can still remain in control with "automation layering."
Social media ad spend to surpass print for first time
Social media will own 13% of global ad spend in 2019, according to a Zenith forecast.
IAB warns of ‘unintended consequences’ as California AG unveils CCPA enforcement regs
The proposed regulations would govern the practical implementation of key provisions of the privacy law.
Wistia launches free version of its Channels video platform, adds new features, Facebook audience integration
The newly added Subscriber feature allows users to capture viewer email addresses and schedule automatic notifications when a video posts.
How advertising rates vary by category on Amazon
You need to gain a thorough understanding of search terms for Sponsored Products and Sponsored Brands from a volume and margin perspective to bid to value effectively on Amazon.
Are small errors like worldwide targeting draining your budget? This Google Ads script can help
The script emails you a customized report to flag issues with your chosen account settings, preventing potential Google Ads catastrophes.
Social Shorts: New Messenger features, Instagram Threads and SiriusXM’s new CMO
The social media marketing week in review: A round up of news and announcements you may have missed.
YouTube testing ad buying tool that lets you reserve ad placement 120 days out
Google launched a beta of Instant Reserve last month, offering it to political advertisers along with consumer goods, media and entertainment, food and beverage brands.
TripAdvisor advertisers can now run co-branded ads on Facebook, Instagram
TripAdvisor Connect launches first on Facebook and Instagram, with plans to expand to more media channels in the near future.
Quora adds 3 new targeting options for advertisers
The new options include keyword history targeting to retarget people who've viewed questions with keywords you're targeting within a specific timeframe.
Email vs. social channels: Who will win over consumers’ communication preferences?
In this era of authenticity, good old-fashioned email is undergoing a renaissance.
Twitter apologizes for targeting ads with email, phone numbers used for two-factor authentication
The company said it has addressed the issue to ensure emails and phone numbers entered for security purposes will not be used for ad targeting.
Email vs. social channels: Who will win over consumers’ communication preferences?
In this era of authenticity, good old-fashioned email is undergoing a renaissance.
Should we make socially irresponsible brands appealing again?
These are challenging times to evaluate whether or not we should work with brands that refuse to keep up with consumer attitudes about social change.
Email deliverability platform 250ok adds Google Postmaster Tools integration
By integrating Google Postmaster Tools, 250ok clients will be able to monitor Gmail deliverability across multiple IP address and domains.
Google to address ad frequency with machine learning when cookies aren’t available
The feature will launch first in Display & Video and eventually come to Google Ads.
With loss of Yahoo and image search, Google Shopping search partner traffic nosedives
While it is a small fraction of Shopping traffic, the partner network can help advertisers currently excluding this traffic to grow moving forward, particularly in a competitive Q4 holiday season.